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saatchi.co.nz: Saatchi & Saatchi | New Zealand

We work with some of New Zealand's most loved brands. We create some of New Zealand's most loved stories. We make some of New Zealand's most loved experiences. We're passionate about creating ideas wo...

Page load speed analysis

  • 70/100

    Good result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    479 ms

  • Resources loaded

    3.1 sec

  • Page rendered

    289 ms

  • Total page load time

    3.9 sec

Welcome to saatchi.co.nz homepage info - get ready to check Saatchi best content right away, or after learning these important things about saatchi.co.nz

We analyzed Saatchi.co.nz page load time and found that the first response time was 479 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Page optimization

  • HTML 5.8 kB
    Images 0 B
    Javascripts 1.1 MB
    CSS 201.2 kB

    In fact, the total size of Saatchi.co.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

    • Original 5.8 kB
    • After minification 4.7 kB
    • After compression 1.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.1 kB or 71% of the original size.

    • Original 1.1 MB
    • After minification 1.1 MB
    • After compression 311.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 752.5 kB or 71% of the original size.

    • Original 201.2 kB
    • After minification 198.8 kB
    • After compression 29.1 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Saatchi.co.nz needs all CSS files to be minified and compressed as it can save up to 172.0 kB or 86% of the original size.

Network requests diagram

  • saatchi.co.nz
  • main.min.css
  • vendor.js
  • app.js
  • webfont.js
  • analytics.js
  • MonoSocialIconsFont-1.10.ttf
  • css
  • collect
  • zhcz-_WihjSQC0oHJ9TCYC3USBnSvpkopQaUR-2r7iU.ttf
  • IQHow_FEYlDC4Gzy_m8fcvEr6Hm6RMS0v1dtXsGir4g.ttf
  • css

Our browser made a total of 12 requests to load all elements on the main page. We found that 42% of them (5 requests) were addressed to the original Saatchi.co.nz, 17% (2 requests) were made to Google-analytics.com and 17% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Saatchi.co.nz.

Additional info on saatchi.co.nz

Requests

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Saatchi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

4

Javascripts

1

Images

3

CSS

8

All

Possible request optimization

1

Javascripts

1

Images

3

CSS

3

Optimized

5

All

Good result

IP address

This IP address is dedicated to Saatchi.co.nz. This is the best domain hosting practice .

Normal result

IP Trace

saatchi.co.nz

112.109.71.153

DNS records

Type Host Target/ip TTL Other
A

saatchi.co.nz

112.109.71.153 60
NS

saatchi.co.nz

ns3.publicisgroupe.com 60
NS

saatchi.co.nz

ns5.publicisgroupe.com 60
NS

saatchi.co.nz

ns1.publicisgroupe.com 60
SOA

saatchi.co.nz

60 Mname: ns1.publicisgroupe.com
Rname: network\.support.us-resources.com
Serial: 35
Refresh: 300
Retry: 300
Expire: 300
Minimum-ttl: 300

Language and encoding

Normal result

Language

EN en language flag

Detected

N/A  language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Saatchi.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Saatchi.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Saatchi.co.nz has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Saatchi.co.nz is located in New Zealand, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Saatchi. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

saatchi.co.nz

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