Tools & Wizards About Us
safeway.ca screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

safeway.ca

Safeway Canada Homepage - Safeway

Page Load Speed

2 sec in total

First Response

44 ms

Resources Loaded

1.5 sec

Page Rendered

412 ms

safeway.ca screenshot

About Website

Click here to check amazing Safeway content for Canada. Otherwise, check out these important facts you probably never knew about safeway.ca

Safeway has over 85 years of history serving communities across Canada. With Safeway stores from Vancouver, British Columbia to Thunder Bay, Ontario.

Visit safeway.ca

Key Findings

We analyzed Safeway.ca page load time and found that the first response time was 44 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

safeway.ca performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value2,600 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.903

3/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

safeway.ca

44 ms

www.safeway.ca

186 ms

css

74 ms

main.bundle

10 ms

modernizr.bundle

17 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 11% of them (7 requests) were addressed to the original Safeway.ca, 48% (30 requests) were made to Az858194.vo.msecnd.net and 8% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (675 ms) relates to the external source Az858194.vo.msecnd.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 497.0 kB (5%)

Content Size

9.8 MB

After Optimization

9.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Safeway.ca main page is 9.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 9.6 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 96.9 kB

  • Original 127.2 kB
  • After minification 110.2 kB
  • After compression 30.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.9 kB or 76% of the original size.

Image Optimization

-4%

Potential reduce by 368.1 kB

  • Original 9.6 MB
  • After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Safeway images are well optimized though.

JavaScript Optimization

-43%

Potential reduce by 26.5 kB

  • Original 61.8 kB
  • After minification 46.1 kB
  • After compression 35.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 26.5 kB or 43% of the original size.

CSS Optimization

-79%

Potential reduce by 5.5 kB

  • Original 6.9 kB
  • After minification 5.5 kB
  • After compression 1.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Safeway.ca needs all CSS files to be minified and compressed as it can save up to 5.5 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (23%)

Requests Now

53

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Safeway. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

safeway.ca

safeway.ca

44 ms

www.safeway.ca

www.safeway.ca

186 ms

css

css

74 ms

main.bundle

main.bundle

10 ms

modernizr.bundle

modernizr.bundle

17 ms

respond.bundle

respond.bundle

16 ms

main.bundle

main.bundle

47 ms

gtm.js

gtm.js

278 ms

logo-small.ashx

logo-small.ashx

386 ms

logo-large.ashx

logo-large.ashx

296 ms

slider_safeway_carousel_myoffersv5.ashx

slider_safeway_carousel_myoffersv5.ashx

410 ms

cad-march-1_1180x393.ashx

cad-march-1_1180x393.ashx

361 ms

caramelized-brussel-sprouts_1180x393.ashx

caramelized-brussel-sprouts_1180x393.ashx

410 ms

customer-survey_1180x393_rev.ashx

customer-survey_1180x393_rev.ashx

396 ms

belgian-waffles_1180x393.ashx

belgian-waffles_1180x393.ashx

413 ms

seafood-steamer-salmon_1180x393_rev.ashx

seafood-steamer-salmon_1180x393_rev.ashx

447 ms

1-week-left-wk44-spiegelauweb.ashx

1-week-left-wk44-spiegelauweb.ashx

424 ms

heart-health_760x582_rev.ashx

heart-health_760x582_rev.ashx

637 ms

lobster_760x582_rev.ashx

lobster_760x582_rev.ashx

599 ms

how-to-build-a-cheese-platter-760x582.ashx

how-to-build-a-cheese-platter-760x582.ashx

523 ms

how-to-please-a-picky-eater-760x582.ashx

how-to-please-a-picky-eater-760x582.ashx

556 ms

how-to-use-spaghetti-squash-760x582.ashx

how-to-use-spaghetti-squash-760x582.ashx

544 ms

recipe-chicken-cranberry-cinnamon.ashx

recipe-chicken-cranberry-cinnamon.ashx

569 ms

no_eggs.ashx

no_eggs.ashx

549 ms

nut_free.ashx

nut_free.ashx

572 ms

peanut_free.ashx

peanut_free.ashx

577 ms

recipe-pork-chop-carm-apples.ashx

recipe-pork-chop-carm-apples.ashx

671 ms

under_30_minutes.ashx

under_30_minutes.ashx

595 ms

under_six_ingredients.ashx

under_six_ingredients.ashx

597 ms

glutten_free.ashx

glutten_free.ashx

622 ms

recipe-chicken-soup-with-basil-lemon-and-orzo.ashx

recipe-chicken-soup-with-basil-lemon-and-orzo.ashx

675 ms

sdk.js

sdk.js

545 ms

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

163 ms

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

216 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

251 ms

icons.woff

icons.woff

6 ms

bIcY3_3JNqUVRAQQRNVteQ.ttf

bIcY3_3JNqUVRAQQRNVteQ.ttf

262 ms

-_Ctzj9b56b8RgXW8FAriS3USBnSvpkopQaUR-2r7iU.ttf

-_Ctzj9b56b8RgXW8FAriS3USBnSvpkopQaUR-2r7iU.ttf

261 ms

analytics.js

analytics.js

141 ms

conversion_async.js

conversion_async.js

182 ms

mainltc-style.css

mainltc-style.css

260 ms

myconfig.js

myconfig.js

268 ms

slider_safeway_carousel_myoffersv5.ashx

slider_safeway_carousel_myoffersv5.ashx

363 ms

cad-march-1_1180x393.ashx

cad-march-1_1180x393.ashx

433 ms

caramelized-brussel-sprouts_1180x393.ashx

caramelized-brussel-sprouts_1180x393.ashx

502 ms

customer-survey_1180x393_rev.ashx

customer-survey_1180x393_rev.ashx

416 ms

belgian-waffles_1180x393.ashx

belgian-waffles_1180x393.ashx

447 ms

seafood-steamer-salmon_1180x393_rev.ashx

seafood-steamer-salmon_1180x393_rev.ashx

557 ms

1-week-left-wk44-spiegelauweb.ashx

1-week-left-wk44-spiegelauweb.ashx

496 ms

collect

collect

37 ms

collect

collect

90 ms

62 ms

65 ms

mainltc.js

mainltc.js

35 ms

mainltc-event-trigger.js

mainltc-event-trigger.js

30 ms

49 ms

xd_arbiter.php

xd_arbiter.php

438 ms

nr-852.min.js

nr-852.min.js

56 ms

tt-b4106e79a7db2401426aac297d59c1b50f594417b195d4a258fb8a6447ea638f.js

tt-b4106e79a7db2401426aac297d59c1b50f594417b195d4a258fb8a6447ea638f.js

45 ms

3602742.html

3602742.html

26 ms

3198f7f6dc

3198f7f6dc

120 ms

activityi;src=5094992;type=invmedia;cat=zytqwiai;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8501612255349.755

activityi;src=5094992;type=invmedia;cat=zytqwiai;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=8501612255349.755

67 ms

Accessibility Review

safeway.ca accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

safeway.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

safeway.ca SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Safeway.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Safeway.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

safeway.ca

Open Graph description is not detected on the main page of Safeway. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: