Tools & Wizards About Us
salling.dk screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

salling.dk

Salling | Shop bolig, skønhed, fashion og meget mere

Page Load Speed

5.2 sec in total

First Response

904 ms

Resources Loaded

2.9 sec

Page Rendered

1.3 sec

salling.dk screenshot

About Website

Visit salling.dk now to see the best up-to-date Salling content for Denmark and also check out these interesting facts you probably never knew about salling.dk

På salling.dk kan du shoppe gaver, skønhedsprodukter, fashion, boligartikler og meget mere - hurtigt og sikkert.

Visit salling.dk

Key Findings

We analyzed Salling.dk page load time and found that the first response time was 904 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

salling.dk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value13.1 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value2,900 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.158

73/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

salling.dk

904 ms

tp.widget.bootstrap.min.js

14 ms

entry.b085e40a.css

29 ms

TheHeader.48f1243f.css

36 ms

BaseLink.7a733eb7.css

37 ms

Our browser made a total of 136 requests to load all elements on the main page. We found that 3% of them (4 requests) were addressed to the original Salling.dk, 49% (66 requests) were made to Salling.azureedge.net and 33% (45 requests) were made to Assets.salling.structpim.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Admin.salling.dk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (27%)

Content Size

5.6 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Salling.dk main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 4.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 852.3 kB

  • Original 967.8 kB
  • After minification 963.1 kB
  • After compression 115.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 852.3 kB or 88% of the original size.

Image Optimization

-14%

Potential reduce by 642.9 kB

  • Original 4.6 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Salling needs image optimization as it can save up to 642.9 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 12 B

  • Original 7.3 kB
  • After minification 7.3 kB
  • After compression 7.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 59 (44%)

Requests Now

135

After Optimization

76

  • Images
  • JavaScript
  • CSS

The browser has sent 135 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Salling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

salling.dk

salling.dk

904 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

14 ms

entry.b085e40a.css

entry.b085e40a.css

29 ms

TheHeader.48f1243f.css

TheHeader.48f1243f.css

36 ms

BaseLink.7a733eb7.css

BaseLink.7a733eb7.css

37 ms

GigyaScreenset.0b3cb73b.css

GigyaScreenset.0b3cb73b.css

39 ms

TheFooter.e4a95f19.css

TheFooter.e4a95f19.css

40 ms

BaseUSP.afb2d81a.css

BaseUSP.afb2d81a.css

38 ms

BaseImage.04b999cf.css

BaseImage.04b999cf.css

41 ms

mobilepay.ae5c1d44.css

mobilepay.ae5c1d44.css

40 ms

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42 ms

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BaseSearchInput.b82b1e5e.css

41 ms

BaseImageAndText.2ca7701b.css

BaseImageAndText.2ca7701b.css

41 ms

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BaseCategoryListItem.c16ab483.css

43 ms

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41 ms

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BaseBasketLine.2e08ca1b.css

56 ms

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54 ms

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43 ms

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560 ms

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278 ms

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340 ms

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343 ms

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345 ms

dr-martens-1461-smooth-sko-black.jpg

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349 ms

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362 ms

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364 ms

fx5502_1_footwear_photography_side-lateral-center-view_white.jpg

fx5502_1_footwear_photography_side-lateral-center-view_white.jpg

363 ms

facebook.svg

facebook.svg

106 ms

instagram.svg

instagram.svg

176 ms

linkedin.svg

linkedin.svg

220 ms

salling-logo.svg

salling-logo.svg

25 ms

dankort.svg

dankort.svg

34 ms

visa.svg

visa.svg

33 ms

maestro.svg

maestro.svg

37 ms

mobilepay.svg

mobilepay.svg

35 ms

064a2522.jpg

064a2522.jpg

1252 ms

sneakers-graa.jpg

sneakers-graa.jpg

1121 ms

adax.jpg

adax.jpg

566 ms

smykker.jpg

smykker.jpg

572 ms

5299fbdc-3432-4ed9-bf69-176f953bfac7.jpg

5299fbdc-3432-4ed9-bf69-176f953bfac7.jpg

1053 ms

skoenhed-25.jpg

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569 ms

dame-hudpleje.jpg

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930 ms

parfume.jpg

parfume.jpg

585 ms

dame-makeup.jpg

dame-makeup.jpg

938 ms

haarpleje.jpg

haarpleje.jpg

596 ms

til_ham.jpg

til_ham.jpg

607 ms

3_salling_toej_herretoej-kopi.png

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1573 ms

7912.jpg

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1498 ms

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954 ms

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968 ms

kongessjoed.jpg

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1655 ms

dsc_0119.jpg

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1738 ms

clubsalling.jpg

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1131 ms

salling-logo.svg

salling-logo.svg

1142 ms

basket.6e32d6ce.js

basket.6e32d6ce.js

6 ms

checkout.54232c07.js

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3 ms

clubsalling.49783879.css

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4 ms

clubsalling.f55764c1.js

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4 ms

receipt.22346e9b.js

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3 ms

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2 ms

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2 ms

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2 ms

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2 ms

lock.0bb33ec5.js

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3 ms

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15 ms

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2 ms

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2 ms

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3 ms

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2 ms

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2 ms

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65 ms

Accessibility Review

salling.dk accessibility score

76

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

salling.dk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

salling.dk SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DA

  • Language Claimed

    N/A

  • Encoding

    UTF-16

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Salling.dk can be misinterpreted by Google and other search engines. Our service has detected that Danish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Salling.dk main page’s claimed encoding is utf-16. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

salling.dk

Open Graph description is not detected on the main page of Salling. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: