Tools & Wizards About Us
saltedherring.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    67% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

saltedherring.com

Salted Herring | Digital Product Design | Wellington.

Page Load Speed

18.7 sec in total

First Response

664 ms

Resources Loaded

17 sec

Page Rendered

1 sec

saltedherring.com screenshot

About Website

Click here to check amazing Salted Herring content for New Zealand. Otherwise, check out these important facts you probably never knew about saltedherring.com

We're a digital design consultancy from Wellington, NZ. We bring digital-first brands to life in strategic human-centred website & product design.

Visit saltedherring.com

Key Findings

We analyzed Saltedherring.com page load time and found that the first response time was 664 ms and then it took 18.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

saltedherring.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value9.2 s

32/100

10%

Network Requests Diagram

saltedherring.com

664 ms

www.saltedherring.com

1862 ms

homepage.css

637 ms

modernizr.min.js

652 ms

fxa7vos.js

135 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 79% of them (33 requests) were addressed to the original Saltedherring.com, 14% (6 requests) were made to Use.typekit.net and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (10.3 sec) belongs to the original domain Saltedherring.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 829.2 kB (17%)

Content Size

4.9 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Saltedherring.com main page is 4.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 13.4 kB

  • Original 18.1 kB
  • After minification 15.8 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.4 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.4 kB or 74% of the original size.

Image Optimization

-12%

Potential reduce by 526.1 kB

  • Original 4.4 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Salted Herring needs image optimization as it can save up to 526.1 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-69%

Potential reduce by 260.2 kB

  • Original 376.3 kB
  • After minification 318.5 kB
  • After compression 116.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 260.2 kB or 69% of the original size.

CSS Optimization

-80%

Potential reduce by 29.5 kB

  • Original 36.9 kB
  • After minification 36.6 kB
  • After compression 7.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Saltedherring.com needs all CSS files to be minified and compressed as it can save up to 29.5 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (11%)

Requests Now

35

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Salted Herring. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

saltedherring.com

saltedherring.com

664 ms

www.saltedherring.com

www.saltedherring.com

1862 ms

homepage.css

homepage.css

637 ms

modernizr.min.js

modernizr.min.js

652 ms

fxa7vos.js

fxa7vos.js

135 ms

require.js

require.js

881 ms

f

f

185 ms

stripes_final.png

stripes_final.png

225 ms

ga.js

ga.js

20 ms

sprites-s59795d27a4.png

sprites-s59795d27a4.png

1512 ms

EatingHerring3_01.jpg

EatingHerring3_01.jpg

1539 ms

HOME-slide-crystal-bg.png

HOME-slide-crystal-bg.png

3486 ms

9Spokes-Dash.jpg

9Spokes-Dash.jpg

1965 ms

Destinationsv2H.jpg

Destinationsv2H.jpg

1747 ms

WhiteNightv3.jpg

WhiteNightv3.jpg

1973 ms

UmbrellarH6.jpg

UmbrellarH6.jpg

1961 ms

234A9E_1_0.woff

234A9E_1_0.woff

1746 ms

234A9E_2_0.woff

234A9E_2_0.woff

2826 ms

27128A_0_0.woff

27128A_0_0.woff

2183 ms

234A9E_0_0.woff

234A9E_0_0.woff

2167 ms

28275D_0_0.woff

28275D_0_0.woff

2182 ms

290D38_0_0.woff

290D38_0_0.woff

3085 ms

2A88B5_0_0.woff

2A88B5_0_0.woff

2384 ms

j1SB3u6WExQ7HIhKSSpFRZjh8Oi-3KkdLdyt0cZhTfCffF5RgsMdeMI6MK6f5Mt.eot

j1SB3u6WExQ7HIhKSSpFRZjh8Oi-3KkdLdyt0cZhTfCffF5RgsMdeMI6MK6f5Mt.eot

29 ms

T1KxnrifjeVOyBg7pkHLid9yKujeosJWIzie2j0kuqSffFARgsMdeMI6MK6f5Mv.eot

T1KxnrifjeVOyBg7pkHLid9yKujeosJWIzie2j0kuqSffFARgsMdeMI6MK6f5Mv.eot

58 ms

gJZs2fS7bI0PyvRGgvDLd-D6l2euB7GRNwYxYNOkBsIffF-RgsMdeMI6MK6f5Mb.eot

gJZs2fS7bI0PyvRGgvDLd-D6l2euB7GRNwYxYNOkBsIffF-RgsMdeMI6MK6f5Mb.eot

86 ms

H1YTBod5v_AmZ0e0iDuYf35arhudM5tzex0FCl_xbKGffFPRgsMdeMI6MK6f5M9.eot

H1YTBod5v_AmZ0e0iDuYf35arhudM5tzex0FCl_xbKGffFPRgsMdeMI6MK6f5M9.eot

108 ms

__utm.gif

__utm.gif

13 ms

collect

collect

61 ms

homepage.js

homepage.js

2379 ms

sliders.json

sliders.json

216 ms

SetWidth1920-HOME-slide-crystal.png

SetWidth1920-HOME-slide-crystal.png

10341 ms

SetWidth1920-Destinationsv2H.png

SetWidth1920-Destinationsv2H.png

1966 ms

SetWidth1920-UmbrellarH5.png

SetWidth1920-UmbrellarH5.png

4367 ms

EatingHerring3_02.jpg

EatingHerring3_02.jpg

1327 ms

EatingHerring3_03.jpg

EatingHerring3_03.jpg

1792 ms

EatingHerring3_04.jpg

EatingHerring3_04.jpg

455 ms

EatingHerring3_05.jpg

EatingHerring3_05.jpg

1101 ms

EatingHerring3_06.jpg

EatingHerring3_06.jpg

3307 ms

EatingHerring3_07.jpg

EatingHerring3_07.jpg

4286 ms

EatingHerring3_08.jpg

EatingHerring3_08.jpg

2885 ms

EatingHerring3_09.jpg

EatingHerring3_09.jpg

3427 ms

Accessibility Review

saltedherring.com accessibility score

66

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes are not valid or misspelled

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

saltedherring.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

saltedherring.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Saltedherring.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Saltedherring.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

saltedherring.com

Open Graph data is detected on the main page of Salted Herring. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: