Tools & Wizards About Us
santaletterdirect.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

santaletterdirect.co.uk

Personalised Letters From Santa Claus - Santa Letter Direct

Page Load Speed

4.4 sec in total

First Response

370 ms

Resources Loaded

2.8 sec

Page Rendered

1.3 sec

santaletterdirect.co.uk screenshot

About Website

Click here to check amazing Santa Letter Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about santaletterdirect.co.uk

Personalised Letters from the Santa Claus Delivered direct to your child's door, start their Christmas early with a letter now

Visit santaletterdirect.co.uk

Key Findings

We analyzed Santaletterdirect.co.uk page load time and found that the first response time was 370 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

santaletterdirect.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

santaletterdirect.co.uk

370 ms

www.santaletterdirect.co.uk

748 ms

bootstrap.min.css

288 ms

style.css

371 ms

header1.css

285 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 63% of them (63 requests) were addressed to the original Santaletterdirect.co.uk, 8% (8 requests) were made to Cdn.jsdelivr.net and 6% (6 requests) were made to Widget.reviews.co.uk. The less responsive or slowest element that took the longest time to load (950 ms) belongs to the original domain Santaletterdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 464.0 kB (15%)

Content Size

3.1 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Santaletterdirect.co.uk main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 120.7 kB

  • Original 154.3 kB
  • After minification 127.3 kB
  • After compression 33.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.0 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.7 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 10.8 kB

  • Original 2.4 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Santa Letter Direct images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 163.9 kB

  • Original 330.7 kB
  • After minification 320.5 kB
  • After compression 166.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 163.9 kB or 50% of the original size.

CSS Optimization

-81%

Potential reduce by 168.6 kB

  • Original 208.6 kB
  • After minification 199.1 kB
  • After compression 40.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Santaletterdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 168.6 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (52%)

Requests Now

95

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Santa Letter Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

santaletterdirect.co.uk

santaletterdirect.co.uk

370 ms

www.santaletterdirect.co.uk

www.santaletterdirect.co.uk

748 ms

bootstrap.min.css

bootstrap.min.css

288 ms

style.css

style.css

371 ms

header1.css

header1.css

285 ms

bootstrap-responsive.min.css

bootstrap-responsive.min.css

379 ms

style_responsive.css

style_responsive.css

285 ms

font-awesome.css

font-awesome.css

385 ms

jquery.fancybox.css

jquery.fancybox.css

382 ms

flexslider.css

flexslider.css

389 ms

red.css

red.css

385 ms

header1-red.css

header1-red.css

470 ms

9988a8564c.js

9988a8564c.js

113 ms

fueltank.css

fueltank.css

491 ms

SLDL009.css

SLDL009.css

476 ms

css

css

60 ms

css2

css2

145 ms

cookieconsent.min.css

cookieconsent.min.css

58 ms

slick.css

slick.css

56 ms

letterfromsanta.css

letterfromsanta.css

501 ms

dist.js

dist.js

65 ms

dist.js

dist.js

80 ms

fancybox.css

fancybox.css

60 ms

splide.min.js

splide.min.js

66 ms

splide.min.css

splide.min.css

69 ms

ScriptResource.axd

ScriptResource.axd

479 ms

fancybox.umd.js

fancybox.umd.js

68 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

750 ms

modernizr.custom.js

modernizr.custom.js

613 ms

bootstrap.min.js

bootstrap.min.js

678 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

614 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

614 ms

back-to-top.js

back-to-top.js

654 ms

placeholders.min.js

placeholders.min.js

678 ms

bootstrap.min.js

bootstrap.min.js

691 ms

jQuery.ScrollTo.min.js

jQuery.ScrollTo.min.js

689 ms

jquery.allies.autocomplete.js

jquery.allies.autocomplete.js

772 ms

slick.min.js

slick.min.js

57 ms

app.js

app.js

778 ms

conversion.js

conversion.js

60 ms

1852.js

1852.js

414 ms

klaviyo.js

klaviyo.js

194 ms

cookieconsent.min.js

cookieconsent.min.js

63 ms

css

css

18 ms

gtm.js

gtm.js

171 ms

fbevents.js

fbevents.js

128 ms

AM_mc_vs_ms_ae_UK.png

AM_mc_vs_ms_ae_UK.png

176 ms

bground_1.png

bground_1.png

411 ms

s.gif

s.gif

354 ms

Santa-Writing-750x500.jpg

Santa-Writing-750x500.jpg

384 ms

dear_santa_750x500.jpg

dear_santa_750x500.jpg

581 ms

magic-key-designs-889x500.jpg

magic-key-designs-889x500.jpg

605 ms

santa_lost_button_front_1106x500.jpg

santa_lost_button_front_1106x500.jpg

604 ms

Personalised-Video-ScreenGrab-750x500.jpg

Personalised-Video-ScreenGrab-750x500.jpg

581 ms

Personalised-VideoCall-750x500.jpg

Personalised-VideoCall-750x500.jpg

583 ms

Personalised-Book-750x500.jpg

Personalised-Book-750x500.jpg

604 ms

background-195.jpg

background-195.jpg

648 ms

background-194.jpg

background-194.jpg

605 ms

background-193.jpg

background-193.jpg

749 ms

background-192.jpg

background-192.jpg

771 ms

background-191.jpg

background-191.jpg

710 ms

background-190.jpg

background-190.jpg

706 ms

letter-intro-grouped-no-text.jpg

letter-intro-grouped-no-text.jpg

715 ms

Santa-Writing_1000x1000.jpg

Santa-Writing_1000x1000.jpg

766 ms

baby_first_christmas_500x500.jpg

baby_first_christmas_500x500.jpg

818 ms

Dear_Santa_Square_500x500.jpg

Dear_Santa_Square_500x500.jpg

823 ms

wooden_magic_key_square_wreath_500x500.jpg

wooden_magic_key_square_wreath_500x500.jpg

826 ms

northpolelostbutton_closeup.jpg

northpolelostbutton_closeup.jpg

856 ms

Personalised-Video-Square-500x500.jpg

Personalised-Video-Square-500x500.jpg

888 ms

Personalised-VideoCall-Square-500x500.jpg

Personalised-VideoCall-Square-500x500.jpg

880 ms

book_open_square_500x500.jpg

book_open_square_500x500.jpg

950 ms

birthdaycard_blue_500x500.jpg

birthdaycard_blue_500x500.jpg

930 ms

snippet

snippet

175 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

104 ms

ZXuke1cDvLCKLDcimxBI5A.ttf

ZXuke1cDvLCKLDcimxBI5A.ttf

122 ms

widget

widget

48 ms

summer_500x500.jpg

summer_500x500.jpg

861 ms

school_postcard_500x500.jpg

school_postcard_500x500.jpg

858 ms

jquery.min.js

jquery.min.js

76 ms

dist.js

dist.js

61 ms

Text-from-Santa-square-500x500.jpg

Text-from-Santa-square-500x500.jpg

877 ms

powered_by_stripe.png

powered_by_stripe.png

846 ms

fuel.png

fuel.png

864 ms

header-background.png

header-background.png

872 ms

Emblem_Logo_190x190.png

Emblem_Logo_190x190.png

879 ms

widget

widget

36 ms

breadcrumbs.png

breadcrumbs.png

851 ms

style.css

style.css

121 ms

style.css

style.css

36 ms

reviewsio-logo.svg

reviewsio-logo.svg

173 ms

star-list-icon-10x10.png

star-list-icon-10x10.png

816 ms

footer-background.png

footer-background.png

823 ms

analytics.js

analytics.js

107 ms

292 ms

up.png

up.png

785 ms

latest

latest

53 ms

revsglobal-pr-mod.ttf

revsglobal-pr-mod.ttf

196 ms

collect

collect

179 ms

js

js

100 ms

32 ms

Accessibility Review

santaletterdirect.co.uk accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

santaletterdirect.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

santaletterdirect.co.uk SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Santaletterdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Santaletterdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

santaletterdirect.co.uk

Open Graph data is detected on the main page of Santa Letter Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: