Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 50

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

sashen.com

Steven Sashen - Entrepreneur, Sprinter

Page Load Speed

2.1 sec in total

First Response

344 ms

Resources Loaded

1.5 sec

Page Rendered

288 ms

sashen.com screenshot

About Website

Visit sashen.com now to see the best up-to-date Sashen content and also check out these interesting facts you probably never knew about sashen.com

The personal website for Steven Sashen, CEO and co-founder of Xero Shoes barefoot-inspired shoes, boots, and sandals

Visit sashen.com

Key Findings

We analyzed Sashen.com page load time and found that the first response time was 344 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

sashen.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.0 s

100/100

10%

LCP (Largest Contentful Paint)

Value1.2 s

100/100

25%

SI (Speed Index)

Value1.1 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value1.0 s

100/100

10%

Network Requests Diagram

sashen.com

344 ms

corporatestyle.css

96 ms

javascripts.js

142 ms

header.js

140 ms

menu.js

138 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 95% of them (21 requests) were addressed to the original Sashen.com, 5% (1 request) were made to Invisibleshoe.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Invisibleshoe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 20.0 kB (3%)

Content Size

764.5 kB

After Optimization

744.5 kB

In fact, the total size of Sashen.com main page is 764.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 745.0 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 7.2 kB

  • Original 11.1 kB
  • After minification 10.7 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.2 kB or 65% of the original size.

Image Optimization

-1%

Potential reduce by 6.6 kB

  • Original 745.0 kB
  • After minification 738.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sashen images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 2.8 kB

  • Original 4.1 kB
  • After minification 3.0 kB
  • After compression 1.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.8 kB or 69% of the original size.

CSS Optimization

-78%

Potential reduce by 3.4 kB

  • Original 4.3 kB
  • After minification 3.2 kB
  • After compression 933 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sashen.com needs all CSS files to be minified and compressed as it can save up to 3.4 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (19%)

Requests Now

21

After Optimization

17

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sashen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

sashen.com accessibility score

50

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

sashen.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

sashen.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sashen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sashen.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sashen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: