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schaeferadvertising.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

schaeferadvertising.com

Advertising Agency Fort Worth | Schaefer Advertising Co.

Page Load Speed

2 sec in total

First Response

110 ms

Resources Loaded

1.1 sec

Page Rendered

844 ms

schaeferadvertising.com screenshot

About Website

Welcome to schaeferadvertising.com homepage info - get ready to check Schaefer Advertising best content right away, or after learning these important things about schaeferadvertising.com

Schaefer Advertising is an award-winning marketing and advertising agency that works for clients in healthcare, real estate and destination and entertainment.

Visit schaeferadvertising.com

Key Findings

We analyzed Schaeferadvertising.com page load time and found that the first response time was 110 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

schaeferadvertising.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value18.6 s

0/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value2,700 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.305

39/100

15%

TTI (Time to Interactive)

Value23.1 s

1/100

10%

Network Requests Diagram

schaeferadvertising.com

110 ms

font-awesome.min.css

18 ms

steadysets.css

38 ms

linecon.css

50 ms

shortcodes.css

39 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 81% of them (100 requests) were addressed to the original Schaeferadvertising.com, 7% (9 requests) were made to Fonts.gstatic.com and 4% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (449 ms) relates to the external source Schaeferadco.wpengine.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 129.9 kB (5%)

Content Size

2.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Schaeferadvertising.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 103.6 kB

  • Original 125.2 kB
  • After minification 119.7 kB
  • After compression 21.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.6 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 432 B

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Schaefer Advertising images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 14.1 kB

  • Original 393.7 kB
  • After minification 393.6 kB
  • After compression 379.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 11.8 kB

  • Original 201.9 kB
  • After minification 199.9 kB
  • After compression 190.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Schaeferadvertising.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 90 (84%)

Requests Now

107

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 107 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Schaefer Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 45 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

schaeferadvertising.com

schaeferadvertising.com

110 ms

font-awesome.min.css

font-awesome.min.css

18 ms

steadysets.css

steadysets.css

38 ms

linecon.css

linecon.css

50 ms

shortcodes.css

shortcodes.css

39 ms

style.min.css

style.min.css

44 ms

rs6.css

rs6.css

32 ms

dashicons.min.css

dashicons.min.css

48 ms

style.css

style.css

50 ms

responsive.css

responsive.css

59 ms

gsu4xsp.css

gsu4xsp.css

35 ms

elementor-icons.min.css

elementor-icons.min.css

53 ms

frontend-legacy.min.css

frontend-legacy.min.css

62 ms

frontend.min.css

frontend.min.css

70 ms

swiper.min.css

swiper.min.css

66 ms

post-6075.css

post-6075.css

60 ms

frontend.min.css

frontend.min.css

86 ms

all.min.css

all.min.css

82 ms

v4-shims.min.css

v4-shims.min.css

102 ms

post-32.css

post-32.css

98 ms

post-6206.css

post-6206.css

99 ms

post-6227.css

post-6227.css

98 ms

ecs-style.css

ecs-style.css

104 ms

post-10739.css

post-10739.css

103 ms

css

css

45 ms

fontawesome.min.css

fontawesome.min.css

109 ms

solid.min.css

solid.min.css

112 ms

brands.min.css

brands.min.css

115 ms

jquery.min.js

jquery.min.js

128 ms

jquery-migrate.min.js

jquery-migrate.min.js

117 ms

revolution.tools.min.js

revolution.tools.min.js

126 ms

rs6.min.js

rs6.min.js

135 ms

v4-shims.min.js

v4-shims.min.js

125 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

137 ms

ecs.js

ecs.js

132 ms

thmlv-custom-styles.css

thmlv-custom-styles.css

271 ms

light.css

light.css

142 ms

v2.js

v2.js

76 ms

css

css

56 ms

animations.min.css

animations.min.css

140 ms

jquery.shortcodes.frontend.js

jquery.shortcodes.frontend.js

153 ms

jquery.swipe.min.js

jquery.swipe.min.js

147 ms

jquery.appear.js

jquery.appear.js

131 ms

p.css

p.css

22 ms

easing.js

easing.js

131 ms

jquery.transit.min.js

jquery.transit.min.js

125 ms

jquery.knob.js

jquery.knob.js

128 ms

imagesloaded.min.js

imagesloaded.min.js

129 ms

style.css

style.css

138 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

132 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

135 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

132 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

131 ms

jquery.cycle2.swipe.min.js

jquery.cycle2.swipe.min.js

136 ms

ios6fix.js

ios6fix.js

140 ms

jquery.localscroll-1.2.7-min.js

jquery.localscroll-1.2.7-min.js

132 ms

jquery.scrollTo-1.4.3.1-min.js

jquery.scrollTo-1.4.3.1-min.js

118 ms

sidepanel.js

sidepanel.js

109 ms

superfish.js

superfish.js

116 ms

hoverIntent.js

hoverIntent.js

132 ms

jquery.fitvids.js

jquery.fitvids.js

122 ms

jquery.themelovin.js

jquery.themelovin.js

121 ms

modernizr.custom.99837.js

modernizr.custom.99837.js

115 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

127 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

119 ms

webpack.runtime.min.js

webpack.runtime.min.js

127 ms

frontend-modules.min.js

frontend-modules.min.js

126 ms

hooks.min.js

hooks.min.js

126 ms

i18n.min.js

i18n.min.js

117 ms

frontend.min.js

frontend.min.js

125 ms

waypoints.min.js

waypoints.min.js

127 ms

core.min.js

core.min.js

135 ms

swiper.min.js

swiper.min.js

129 ms

share-link.min.js

share-link.min.js

132 ms

dialog.min.js

dialog.min.js

138 ms

frontend.min.js

frontend.min.js

133 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

129 ms

preloaded-modules.min.js

preloaded-modules.min.js

127 ms

jquery.sticky.min.js

jquery.sticky.min.js

127 ms

blog.css

blog.css

108 ms

cycle2.css

cycle2.css

132 ms

extra.css

extra.css

112 ms

font-awesome.css

font-awesome.css

115 ms

home.css

home.css

122 ms

portfolio.css

portfolio.css

121 ms

reset.css

reset.css

119 ms

responsive.gs.12col.css

responsive.gs.12col.css

124 ms

sidepanel.css

sidepanel.css

126 ms

superfish.css

superfish.css

122 ms

team.css

team.css

123 ms

wp-essentials.css

wp-essentials.css

119 ms

gtm.js

gtm.js

82 ms

css

css

18 ms

SCH_Logo_Outline_FINAL_white1-300x182.png

SCH_Logo_Outline_FINAL_white1-300x182.png

27 ms

stairwell-case-studies.jpg

stairwell-case-studies.jpg

431 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

26 ms

ken-schaefer-silver-award.jpg

ken-schaefer-silver-award.jpg

25 ms

schaefer-office.jpg

schaefer-office.jpg

28 ms

christ-chapel-bible-church-header-300x203.jpg

christ-chapel-bible-church-header-300x203.jpg

54 ms

predators-header-1-300x203.jpg

predators-header-1-300x203.jpg

55 ms

kyzatrex-header2-300x159.jpg

kyzatrex-header2-300x159.jpg

24 ms

visit-fort-worth-header-1920x1300-1-300x203.jpg

visit-fort-worth-header-1920x1300-1-300x203.jpg

53 ms

kimbell-art-museum-header-1920x1300-1-300x203.jpg

kimbell-art-museum-header-1920x1300-1-300x203.jpg

54 ms

vialase-yeti-header-1920x1300-1-300x203.jpg

vialase-yeti-header-1920x1300-1-300x203.jpg

55 ms

best-places-to-work.png

best-places-to-work.png

55 ms

partner-badge-color.png

partner-badge-color.png

95 ms

Partner-Badges-2023_Partner.png

Partner-Badges-2023_Partner.png

94 ms

TBT_SeasonCreative_Images-min-1-1.jpg

TBT_SeasonCreative_Images-min-1-1.jpg

449 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

78 ms

d

d

25 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

77 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

195 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

209 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

210 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

210 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

211 ms

d

d

24 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

210 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

208 ms

494521.js

494521.js

266 ms

fa-brands-400.woff

fa-brands-400.woff

159 ms

d

d

54 ms

d

d

21 ms

revicons.woff

revicons.woff

100 ms

Accessibility Review

schaeferadvertising.com accessibility score

82

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

schaeferadvertising.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

schaeferadvertising.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Schaeferadvertising.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Schaeferadvertising.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

schaeferadvertising.com

Open Graph data is detected on the main page of Schaefer Advertising. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: