Tools & Wizards About Us
scholars-choice.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

scholars-choice.com

Scholars Choice for financial professionals | 529 plans | Nuveen

Page Load Speed

4.2 sec in total

First Response

1.4 sec

Resources Loaded

2.5 sec

Page Rendered

212 ms

scholars-choice.com screenshot

About Website

Welcome to scholars-choice.com homepage info - get ready to check Scholars Choice best content right away, or after learning these important things about scholars-choice.com

Scholars Choice is one of the largest financial professional-sold 529 plans dedicated to helping you solve your clients education savings goals.

Visit scholars-choice.com

Key Findings

We analyzed Scholars-choice.com page load time and found that the first response time was 1.4 sec and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

scholars-choice.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value29.1 s

0/100

25%

SI (Speed Index)

Value16.9 s

0/100

10%

TBT (Total Blocking Time)

Value5,870 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value37.7 s

0/100

10%

Network Requests Diagram

scholars-choice-fp

1412 ms

otSDKStub.js

43 ms

gtm.js

153 ms

api.js

54 ms

css

210 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Scholars-choice.com, 13% (8 requests) were made to Cdn.cookielaw.org and 8% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Nuveen.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.1 MB (76%)

Content Size

8.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Scholars-choice.com main page is 8.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 402.1 kB

  • Original 484.1 kB
  • After minification 402.9 kB
  • After compression 82.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 81.2 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 402.1 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 41 B

  • Original 6.6 kB
  • After minification 6.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Scholars Choice images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 5.7 MB

  • Original 7.4 MB
  • After minification 7.4 MB
  • After compression 1.8 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.7 MB or 76% of the original size.

CSS Optimization

-5%

Potential reduce by 2.0 kB

  • Original 36.8 kB
  • After minification 36.7 kB
  • After compression 34.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Scholars-choice.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (60%)

Requests Now

60

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Scholars Choice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

scholars-choice-fp

scholars-choice-fp

1412 ms

otSDKStub.js

otSDKStub.js

43 ms

gtm.js

gtm.js

153 ms

api.js

api.js

54 ms

css

css

210 ms

loginbundle.css

loginbundle.css

46 ms

SourceSansProFont.css

SourceSansProFont.css

54 ms

Print.css

Print.css

55 ms

header_360x180_rgb_nuveen_a-tiaa-co_12-2017.ashx

header_360x180_rgb_nuveen_a-tiaa-co_12-2017.ashx

138 ms

deployment.js

deployment.js

45 ms

jquery

jquery

519 ms

js

js

131 ms

angularjs

angularjs

309 ms

index.min.js

index.min.js

54 ms

js

js

456 ms

main.js

main.js

167 ms

UserRoleAndLocation.js

UserRoleAndLocation.js

190 ms

jquery.floatThead.min.js

jquery.floatThead.min.js

197 ms

table-fixer.jquery.js

table-fixer.jquery.js

275 ms

goalTrigger.js

goalTrigger.js

275 ms

K2BmHXM

K2BmHXM

308 ms

562059_homepage_landing_lp.ashx

562059_homepage_landing_lp.ashx

800 ms

scholars_logo.ashx

scholars_logo.ashx

486 ms

28289_whyscholarschoice_hero.ashx

28289_whyscholarschoice_hero.ashx

797 ms

187651-scholars-choice-colorado-benefits-article-page-hero-image_3440x1440_res2.ashx

187651-scholars-choice-colorado-benefits-article-page-hero-image_3440x1440_res2.ashx

798 ms

28289_researchinginvestments_3up.ashx

28289_researchinginvestments_3up.ashx

815 ms

28289_corporate529_hero.ashx

28289_corporate529_hero.ashx

797 ms

31462_scarticlepage_acceleratedgifting_hero.ashx

31462_scarticlepage_acceleratedgifting_hero.ashx

815 ms

28289_gifting_hero.ashx

28289_gifting_hero.ashx

814 ms

dmat_document_icon.svg

dmat_document_icon.svg

797 ms

contact-us-fpo.ashx

contact-us-fpo.ashx

799 ms

footer-arc.svg

footer-arc.svg

799 ms

nuveen-logo.ashx

nuveen-logo.ashx

802 ms

linkedin.ashx

linkedin.ashx

799 ms

facebook.ashx

facebook.ashx

812 ms

twitter.ashx

twitter.ashx

800 ms

youtube.ashx

youtube.ashx

828 ms

back-to-top.svg

back-to-top.svg

811 ms

24559030-a2b4-462e-a590-03ae0192de74.json

24559030-a2b4-462e-a590-03ae0192de74.json

30 ms

recaptcha__en.js

recaptcha__en.js

28 ms

location

location

92 ms

otBannerSdk.js

otBannerSdk.js

17 ms

en.json

en.json

83 ms

otFlat.json

otFlat.json

82 ms

otPcCenter.json

otPcCenter.json

96 ms

otCommonStyles.css

otCommonStyles.css

115 ms

sourcesanspro-semibold-webfont.woff

sourcesanspro-semibold-webfont.woff

518 ms

sourcesanspro-bold-webfont.woff

sourcesanspro-bold-webfont.woff

646 ms

sourcesanspro-regular-webfont.woff

sourcesanspro-regular-webfont.woff

628 ms

external-link-icon-dark.svg

external-link-icon-dark.svg

578 ms

external-link-icon-light.svg

external-link-icon-light.svg

579 ms

shopping_cart_icon.svg

shopping_cart_icon.svg

541 ms

upload-arrow.png

upload-arrow.png

542 ms

MultiNoun.jsonp

MultiNoun.jsonp

152 ms

ot_company_logo.png

ot_company_logo.png

76 ms

anchor

anchor

78 ms

Settings.jsonp

Settings.jsonp

117 ms

styles__ltr.css

styles__ltr.css

29 ms

recaptcha__en.js

recaptcha__en.js

33 ms

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

PSKopaksc4v0TeE9MSufUBd6uLsTLN3_1JKIESb4JYg.js

45 ms

webworker.js

webworker.js

43 ms

logo_48.png

logo_48.png

34 ms

recaptcha__en.js

recaptcha__en.js

53 ms

40 ms

Accessibility Review

scholars-choice.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

scholars-choice.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

scholars-choice.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Scholars-choice.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Scholars-choice.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

scholars-choice.com

Open Graph data is detected on the main page of Scholars Choice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: