Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

12.7 sec in total

First Response

149 ms

Resources Loaded

12.3 sec

Page Rendered

264 ms

schwarzcollective.co.uk screenshot

About Website

Welcome to schwarzcollective.co.uk homepage info - get ready to check Schwarzcollective best content for United Kingdom right away, or after learning these important things about schwarzcollective.co.uk

Schwarz Collective is a British clothing brand offering premium limited edition T-shirts.

Visit schwarzcollective.co.uk

Key Findings

We analyzed Schwarzcollective.co.uk page load time and found that the first response time was 149 ms and then it took 12.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

schwarzcollective.co.uk performance score

0

Network Requests Diagram

schwarzcollective.co.uk

149 ms

www.schwarzcollective.co.uk

183 ms

css

25 ms

theme.css

168 ms

jquery.min.js

8 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Schwarzcollective.co.uk, 74% (28 requests) were made to Images.bigcartel.com and 5% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (11.8 sec) relates to the external source Images.bigcartel.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.5 kB (0%)

Content Size

10.8 MB

After Optimization

10.7 MB

In fact, the total size of Schwarzcollective.co.uk main page is 10.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 10.7 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 27.7 kB

  • Original 37.7 kB
  • After minification 36.4 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.7 kB or 73% of the original size.

Image Optimization

-0%

Potential reduce by 5.3 kB

  • Original 10.7 MB
  • After minification 10.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Schwarzcollective images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 16.5 kB

  • Original 23.3 kB
  • After minification 23.3 kB
  • After compression 6.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.5 kB or 71% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

34

After Optimization

34

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Schwarzcollective. According to our analytics all requests are already optimized.

SEO Factors

schwarzcollective.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Schwarzcollective.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Schwarzcollective.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Schwarzcollective. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: