Tools & Wizards About Us
searsholdings.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

searsholdings.com

Transformco

Page Load Speed

1.8 sec in total

First Response

378 ms

Resources Loaded

1.2 sec

Page Rendered

268 ms

searsholdings.com screenshot

About Website

Visit searsholdings.com now to see the best up-to-date Searsholdings content for United States and also check out these interesting facts you probably never knew about searsholdings.com

Transformco is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members.

Visit searsholdings.com

Key Findings

We analyzed Searsholdings.com page load time and found that the first response time was 378 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

searsholdings.com performance score

0

Network Requests Diagram

searsholdings.com

378 ms

normalize.min.css

67 ms

main.css

257 ms

css

63 ms

modernizr.custom.15968.js

196 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 69% of them (22 requests) were addressed to the original Searsholdings.com, 16% (5 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (517 ms) belongs to the original domain Searsholdings.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 310.9 kB (23%)

Content Size

1.3 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Searsholdings.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 930.3 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 26.4 kB

  • Original 32.3 kB
  • After minification 27.0 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.3 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.4 kB or 82% of the original size.

Image Optimization

-2%

Potential reduce by 14.0 kB

  • Original 930.3 kB
  • After minification 916.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Searsholdings images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 143.9 kB

  • Original 226.3 kB
  • After minification 218.0 kB
  • After compression 82.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 143.9 kB or 64% of the original size.

CSS Optimization

-83%

Potential reduce by 126.6 kB

  • Original 151.7 kB
  • After minification 141.8 kB
  • After compression 25.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Searsholdings.com needs all CSS files to be minified and compressed as it can save up to 126.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (40%)

Requests Now

25

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Searsholdings. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

searsholdings.com

searsholdings.com

378 ms

normalize.min.css

normalize.min.css

67 ms

main.css

main.css

257 ms

css

css

63 ms

modernizr.custom.15968.js

modernizr.custom.15968.js

196 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

322 ms

twitterFetcher_min.js

twitterFetcher_min.js

129 ms

main.js

main.js

130 ms

jssor.slider.mini.js

jssor.slider.mini.js

308 ms

home_page.js

home_page.js

460 ms

font-awesome.min.css

font-awesome.min.css

308 ms

main_sprite.png

main_sprite.png

135 ms

nav-about-us.jpg

nav-about-us.jpg

73 ms

mega-nav-investor.jpg

mega-nav-investor.jpg

138 ms

mega-nav-media.jpg

mega-nav-media.jpg

72 ms

mega-nav-corp-responsibility.jpg

mega-nav-corp-responsibility.jpg

102 ms

mega-nav-careers.jpg

mega-nav-careers.jpg

139 ms

earnings.jpg

earnings.jpg

517 ms

o11.jpg

o11.jpg

230 ms

smilingpeople-2000x400.jpg

smilingpeople-2000x400.jpg

460 ms

sustainability-2000x400.jpg

sustainability-2000x400.jpg

466 ms

4A-myfZX6oDr9CtSTkTGig.ttf

4A-myfZX6oDr9CtSTkTGig.ttf

88 ms

rapsGf8n-DpRu9kcmAAciA.ttf

rapsGf8n-DpRu9kcmAAciA.ttf

109 ms

Y_TKV6o8WovbUd3m_X9aAA.ttf

Y_TKV6o8WovbUd3m_X9aAA.ttf

121 ms

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf

123 ms

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf

132 ms

analytics.js

analytics.js

23 ms

623954328928284672

623954328928284672

88 ms

68 ms

collect

collect

24 ms

b9d801b942a978ea9f679e363acec30c_bigger.png

b9d801b942a978ea9f679e363acec30c_bigger.png

16 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

139 ms

SEO Factors

searsholdings.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Searsholdings.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Searsholdings.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

searsholdings.com

Open Graph data is detected on the main page of Searsholdings. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: