Tools & Wizards About Us
secondstorypromotions.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

secondstorypromotions.com

Second Story Promotions - Custom Promotional Products

Page Load Speed

1.7 sec in total

First Response

162 ms

Resources Loaded

1.5 sec

Page Rendered

100 ms

secondstorypromotions.com screenshot

About Website

Click here to check amazing Second Story Promotions content for United States. Otherwise, check out these important facts you probably never knew about secondstorypromotions.com

At Second Story Promotions, we're all about enhancing your brand and helping you grow your business. Customized quotes, samples, in-house design, online company stores — all of our services are design...

Visit secondstorypromotions.com

Key Findings

We analyzed Secondstorypromotions.com page load time and found that the first response time was 162 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

secondstorypromotions.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value49.2 s

0/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value1,690 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value1.677

0/100

15%

TTI (Time to Interactive)

Value39.6 s

0/100

10%

Network Requests Diagram

secondstorypromotions.com

162 ms

gtm.js

68 ms

styles.f026a39b79df4f646e3d.bundle.css

146 ms

ef57855a-7c03-4a3e-90f3-2cf483f18ba2.png

436 ms

26 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 50% of them (14 requests) were addressed to the original Secondstorypromotions.com, 25% (7 requests) were made to Secondstorypromotions.blob.core.windows.net and 14% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (820 ms) belongs to the original domain Secondstorypromotions.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 957.9 kB (14%)

Content Size

6.8 MB

After Optimization

5.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Secondstorypromotions.com main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 15.3 kB

  • Original 20.2 kB
  • After minification 17.7 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.3 kB or 76% of the original size.

Image Optimization

-4%

Potential reduce by 176.7 kB

  • Original 3.9 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Second Story Promotions images are well optimized though.

JavaScript Optimization

-27%

Potential reduce by 722.8 kB

  • Original 2.7 MB
  • After minification 2.7 MB
  • After compression 2.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 722.8 kB or 27% of the original size.

CSS Optimization

-31%

Potential reduce by 43.1 kB

  • Original 139.7 kB
  • After minification 139.7 kB
  • After compression 96.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Secondstorypromotions.com needs all CSS files to be minified and compressed as it can save up to 43.1 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (25%)

Requests Now

20

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Second Story Promotions. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

secondstorypromotions.com

secondstorypromotions.com

162 ms

gtm.js

gtm.js

68 ms

styles.f026a39b79df4f646e3d.bundle.css

styles.f026a39b79df4f646e3d.bundle.css

146 ms

ef57855a-7c03-4a3e-90f3-2cf483f18ba2.png

ef57855a-7c03-4a3e-90f3-2cf483f18ba2.png

436 ms

26 ms

inline.df9bfe06444f1944830b.bundle.js

inline.df9bfe06444f1944830b.bundle.js

163 ms

polyfills.b52e447aa9932051c190.bundle.js

polyfills.b52e447aa9932051c190.bundle.js

163 ms

scripts.282f6314dba398a156b8.bundle.js

scripts.282f6314dba398a156b8.bundle.js

341 ms

main.c891beec4c760a852a6a.bundle.js

main.c891beec4c760a852a6a.bundle.js

820 ms

0da1998b-352f-4977-ab07-bb713c7215f4.png

0da1998b-352f-4977-ab07-bb713c7215f4.png

410 ms

5b843f8f-96d1-46a6-b3d4-df6df19cfa87.png

5b843f8f-96d1-46a6-b3d4-df6df19cfa87.png

469 ms

0fdac799-2903-43c9-b148-ce84ebe3411b.png

0fdac799-2903-43c9-b148-ce84ebe3411b.png

327 ms

796862fb-5269-4971-9b84-d55491b2c4de.png

796862fb-5269-4971-9b84-d55491b2c4de.png

327 ms

aef20dde-c4ff-491d-8c9c-0a21e4e1984e.png

aef20dde-c4ff-491d-8c9c-0a21e4e1984e.png

327 ms

user.svg

user.svg

185 ms

shopping-cart.svg

shopping-cart.svg

324 ms

ssp-logo.png

ssp-logo.png

323 ms

secondstorypromotions.com

secondstorypromotions.com

323 ms

payment_methods.png

payment_methods.png

326 ms

css

css

48 ms

b22d57a5-a67c-4c96-94d8-588a08469924.jpg

b22d57a5-a67c-4c96-94d8-588a08469924.jpg

285 ms

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8SX21nejpxh8CvRxOw.ttf

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8SX21nejpxh8CvRxOw.ttf

143 ms

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8Rf21nejpxh8CvRxOw.ttf

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8Rf21nejpxh8CvRxOw.ttf

165 ms

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8cLx1nejpxh8CvRxOw.ttf

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8cLx1nejpxh8CvRxOw.ttf

186 ms

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8Yzx1nejpxh8CvRxOw.ttf

7Auup_AqnyWWAxW2Wk3swUz56MS91Eww8Yzx1nejpxh8CvRxOw.ttf

202 ms

feather-webfont.254c5832442c4e0340e8.woff

feather-webfont.254c5832442c4e0340e8.woff

97 ms

socicon.d06bc56e1004678091f4.woff

socicon.d06bc56e1004678091f4.woff

97 ms

fontawesome-webfont.fee66e712a8a08eef580.woff

fontawesome-webfont.fee66e712a8a08eef580.woff

134 ms

Accessibility Review

secondstorypromotions.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

secondstorypromotions.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

secondstorypromotions.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Secondstorypromotions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Secondstorypromotions.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

secondstorypromotions.com

Open Graph description is not detected on the main page of Second Story Promotions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: