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Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

segment.io

Twilio Segment Customer Data Platform | Twilio

Page Load Speed

4.1 sec in total

First Response

134 ms

Resources Loaded

3 sec

Page Rendered

928 ms

segment.io screenshot

About Website

Welcome to segment.io homepage info - get ready to check Segment best content for India right away, or after learning these important things about segment.io

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Visit segment.io

Key Findings

We analyzed Segment.io page load time and found that the first response time was 134 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

segment.io performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value6,890 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value31.4 s

0/100

10%

Network Requests Diagram

segment.io

134 ms

segment.io

254 ms

segment.com

594 ms

notice

97 ms

17898171220.js

38 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Segment.io, 88% (66 requests) were made to Segment.com and 5% (4 requests) were made to Consent.trustarc.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Segment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 447.9 kB (11%)

Content Size

4.2 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Segment.io main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 225.8 kB

  • Original 320.3 kB
  • After minification 320.3 kB
  • After compression 94.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 225.8 kB or 70% of the original size.

Image Optimization

-7%

Potential reduce by 76.1 kB

  • Original 1.0 MB
  • After minification 958.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Segment images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 146.1 kB

  • Original 2.8 MB
  • After minification 2.8 MB
  • After compression 2.7 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 45 (68%)

Requests Now

66

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Segment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

segment.io

segment.io

134 ms

segment.io

segment.io

254 ms

segment.com

segment.com

594 ms

notice

notice

97 ms

17898171220.js

17898171220.js

38 ms

8d67019c9ee648b1.js

8d67019c9ee648b1.js

23 ms

cf52734877155646.css

cf52734877155646.css

238 ms

e725c2a4706ce9dd.css

e725c2a4706ce9dd.css

264 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

367 ms

5062-e13402049908be18.js

5062-e13402049908be18.js

258 ms

1620.8f2c0cbae32212db.js

1620.8f2c0cbae32212db.js

257 ms

webpack-6279fe5d076b7080.js

webpack-6279fe5d076b7080.js

331 ms

framework-523c2971fe2a2a24.js

framework-523c2971fe2a2a24.js

512 ms

main-bb8f86de7e9b579e.js

main-bb8f86de7e9b579e.js

469 ms

_app-03b8636a72602353.js

_app-03b8636a72602353.js

612 ms

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94a7ad86-c6e9e5315d7f8c7f.js

538 ms

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3287-ca3d1a95c25c5a9a.js

485 ms

9097-c7773605bfdfa0a1.js

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477 ms

6577-a8194d1582a1401d.js

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596 ms

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587 ms

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9137-ff8c752994ffb1d6.js

622 ms

3254-c04c7b1769c18e6d.js

3254-c04c7b1769c18e6d.js

665 ms

9129-0e2c4f7f46fe4ab0.js

9129-0e2c4f7f46fe4ab0.js

990 ms

7209-deadf82d2c80b633.js

7209-deadf82d2c80b633.js

716 ms

8834-bde83334fd97b9a9.js

8834-bde83334fd97b9a9.js

700 ms

4330-048f27834e92f7fc.js

4330-048f27834e92f7fc.js

838 ms

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1382-6751d3da5adcf100.js

785 ms

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4136-de4e8c78ff1fe17b.js

789 ms

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819 ms

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2073-9bc61121c93da0f1.js

851 ms

7096-9a8c9dce5d83ffd3.js

7096-9a8c9dce5d83ffd3.js

904 ms

2429-6e3672cc5fe346db.js

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883 ms

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1017 ms

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939 ms

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981 ms

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999 ms

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1031 ms

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1086 ms

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1104 ms

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6012-018469175ff8abd7.js

1114 ms

7079-57d8029aa4a018e4.js

7079-57d8029aa4a018e4.js

2144 ms

log

log

76 ms

get

get

5 ms

v1.7-518

v1.7-518

4 ms

a17448560028.html

a17448560028.html

91 ms

4881-78976bbee0c94b9d.js

4881-78976bbee0c94b9d.js

966 ms

1385-bfaefff656b2856c.js

1385-bfaefff656b2856c.js

1075 ms

3379-c3a4d7afd92b5828.js

3379-c3a4d7afd92b5828.js

935 ms

814-04d6c591653ad148.js

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974 ms

8302-7f645a43d5218e03.js

8302-7f645a43d5218e03.js

1008 ms

6278-dda86a9bee74e9af.js

6278-dda86a9bee74e9af.js

941 ms

index-5ecc715f7775a990.js

index-5ecc715f7775a990.js

917 ms

_buildManifest.js

_buildManifest.js

873 ms

_ssgManifest.js

_ssgManifest.js

959 ms

WhitneySSm-Medium-Pro_Web-68a514839ea854e8e178e22d58647ec7.woff

WhitneySSm-Medium-Pro_Web-68a514839ea854e8e178e22d58647ec7.woff

1064 ms

WhitneySSm-Book-Pro_Web-63b04eb47ce7c7db79870d0a95b3b2af.woff

WhitneySSm-Book-Pro_Web-63b04eb47ce7c7db79870d0a95b3b2af.woff

1007 ms

WhitneySSm-Light-Pro_Web-8c015177dd7588b08b4f53821f540823.woff

WhitneySSm-Light-Pro_Web-8c015177dd7588b08b4f53821f540823.woff

966 ms

WhitneySSm-Semibold-Pro_Web-acd636d43906b69e839b52de4a4639df.woff

WhitneySSm-Semibold-Pro_Web-acd636d43906b69e839b52de4a4639df.woff

1033 ms

WhitneySSm-Bold-Pro_Web-1312527d1a527dbd1ad017f2c943333b.woff

WhitneySSm-Bold-Pro_Web-1312527d1a527dbd1ad017f2c943333b.woff

1319 ms

WhitneySSm-Black-Pro_Web-5a8bbc442fa7a1224a76a13c9bffeefa.woff

WhitneySSm-Black-Pro_Web-5a8bbc442fa7a1224a76a13c9bffeefa.woff

1040 ms

Hero@2x-c2329157d9695d50ba9ae0b25f9dfdfc.png

Hero@2x-c2329157d9695d50ba9ae0b25f9dfdfc.png

1308 ms

IlloUseCaseEnrichCustomerProfilesDefault-dcc470e609f32c8ec059b851f1091f94.png

IlloUseCaseEnrichCustomerProfilesDefault-dcc470e609f32c8ec059b851f1091f94.png

1198 ms

IlloUseCaseEnrichCustomerProfilesHover-f04c741651b679066e99f1e3dcfabf89.png

IlloUseCaseEnrichCustomerProfilesHover-f04c741651b679066e99f1e3dcfabf89.png

1043 ms

IlloUseCaseActivateCustomerDataDefault-f60f6633290dddf4a126645b44cba894.png

IlloUseCaseActivateCustomerDataDefault-f60f6633290dddf4a126645b44cba894.png

1120 ms

IlloUseCaseActivateCustomerDataHover-b98a477d759ae848c780f46514a3e28b.png

IlloUseCaseActivateCustomerDataHover-b98a477d759ae848c780f46514a3e28b.png

1145 ms

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IlloUseCaseOptimizeAdSpendDefault-4d4167dedfec4741c9b841c633441cc3.png

1151 ms

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IlloUseCaseOptimizeAdSpendHover-5db51405cec3d79fe847da7d3dff3e82.png

1149 ms

IlloUseCaseBoostCrossSellDefault-37a46829a56fa921b7ee6b90ee71ac3a.png

IlloUseCaseBoostCrossSellDefault-37a46829a56fa921b7ee6b90ee71ac3a.png

1289 ms

IlloUseCaseBoostCrossSellHover-be38aec12bb3cbd0fb50728c9caa9a89.png

IlloUseCaseBoostCrossSellHover-be38aec12bb3cbd0fb50728c9caa9a89.png

1171 ms

GenerativeAI@2x-3401374cd368d2fb168f57abc82d6582.png

GenerativeAI@2x-3401374cd368d2fb168f57abc82d6582.png

1198 ms

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PredictiveAI@2x-f2b0005c27e62e319c4c10d4f4b46730.png

1180 ms

AIReadyData@2x-9f0b2884d7cdfd3a4077d5afc5fa6cc4.png

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1184 ms

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SecurityAndPrivacy@2x-4d632ecb106ea90956cae4752b88f1c7.png

1143 ms

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1219 ms

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TheGrowthReport@2x-2043996a2080657e9b76df6497f4f106.png

1233 ms

Accessibility Review

segment.io accessibility score

100

Accessibility Issues

Best Practices

segment.io best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

segment.io SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Segment.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Segment.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

segment.io

Open Graph data is detected on the main page of Segment. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: