Tools & Wizards About Us
selectdirect.in screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

selectdirect.in

Select Direct Marketing Communication – DM Strategy / CRM / Data Analytics

Page Load Speed

5.9 sec in total

First Response

461 ms

Resources Loaded

4.8 sec

Page Rendered

566 ms

selectdirect.in screenshot

About Website

Click here to check amazing Select Direct content. Otherwise, check out these important facts you probably never knew about selectdirect.in

We are India’s pioneering Direct Mktg. Communication Agency set up in 1991. We provide Strategic and Communication services. We are experts in Direct Mail, CRM Program, Loyalty Program and Data Analyt...

Visit selectdirect.in

Key Findings

We analyzed Selectdirect.in page load time and found that the first response time was 461 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

selectdirect.in performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.263

47/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

selectdirect.in

461 ms

selectdirect.in

919 ms

css

19 ms

main.css

245 ms

animate.css

479 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 92% of them (61 requests) were addressed to the original Selectdirect.in, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Selectdirect.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 781.2 kB (20%)

Content Size

4.0 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Selectdirect.in main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 48.4 kB

  • Original 60.3 kB
  • After minification 52.6 kB
  • After compression 11.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.4 kB or 80% of the original size.

Image Optimization

-19%

Potential reduce by 727.2 kB

  • Original 3.9 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Select Direct needs image optimization as it can save up to 727.2 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-6%

Potential reduce by 3.8 kB

  • Original 61.5 kB
  • After minification 61.5 kB
  • After compression 57.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 1.8 kB

  • Original 10.8 kB
  • After minification 10.8 kB
  • After compression 9.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Selectdirect.in needs all CSS files to be minified and compressed as it can save up to 1.8 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (15%)

Requests Now

60

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Select Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

selectdirect.in

selectdirect.in

461 ms

selectdirect.in

selectdirect.in

919 ms

css

css

19 ms

main.css

main.css

245 ms

animate.css

animate.css

479 ms

jquery.realperson.css

jquery.realperson.css

687 ms

jquery.min.js

jquery.min.js

18 ms

jquery.plugin.js

jquery.plugin.js

726 ms

jquery.realperson.js

jquery.realperson.js

700 ms

swfobject_modified.js

swfobject_modified.js

724 ms

waypoints.min.js

waypoints.min.js

704 ms

scroll.js

scroll.js

711 ms

wow.min.js

wow.min.js

913 ms

analytics.js

analytics.js

76 ms

cloud1.png

cloud1.png

458 ms

cloud2.png

cloud2.png

258 ms

cloud3.png

cloud3.png

258 ms

cloud4.png

cloud4.png

251 ms

cloud5.png

cloud5.png

244 ms

cloud6.png

cloud6.png

420 ms

logo.png

logo.png

954 ms

crm-img2.png

crm-img2.png

500 ms

border.png

border.png

503 ms

scissor.png

scissor.png

497 ms

wingleft.png

wingleft.png

653 ms

wingmiddle.png

wingmiddle.png

1138 ms

wingright.png

wingright.png

730 ms

wingleft-ipadmini.png

wingleft-ipadmini.png

732 ms

middle-ipadmini.png

middle-ipadmini.png

958 ms

wingright-ipadmini.png

wingright-ipadmini.png

889 ms

wingleft-mobile.png

wingleft-mobile.png

966 ms

middle-mobile.png

middle-mobile.png

966 ms

wingright-mobile.png

wingright-mobile.png

1119 ms

wing1-left.png

wing1-left.png

1189 ms

wing1-body.png

wing1-body.png

1197 ms

wing1-right.png

wing1-right.png

1199 ms

wing1_left_ipad.png

wing1_left_ipad.png

1202 ms

wing1-ipad-middle.png

wing1-ipad-middle.png

1347 ms

wing1-right-ipad.png

wing1-right-ipad.png

1367 ms

wing2-left.png

wing2-left.png

1421 ms

wing2-body.png

wing2-body.png

1427 ms

wing2-right.png

wing2-right.png

1435 ms

wing2-left-ipad.png

wing2-left-ipad.png

1434 ms

wing2-middle-ipad.png

wing2-middle-ipad.png

1585 ms

wing2-right-ipad.png

wing2-right-ipad.png

1597 ms

ramesh-iyenger.png

ramesh-iyenger.png

1656 ms

ameeta-iyenger.png

ameeta-iyenger.png

1660 ms

clients.jpg

clients.jpg

2133 ms

img1.png

img1.png

1841 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

17 ms

collect

collect

13 ms

HALVCB_0-webfont.woff

HALVCB_0-webfont.woff

1629 ms

arial-webfont.woff

arial-webfont.woff

1585 ms

DMAi-Trophy.png

DMAi-Trophy.png

2351 ms

2.png

2.png

1656 ms

img8.png

img8.png

1788 ms

img9.png

img9.png

1638 ms

img2.png

img2.png

1683 ms

img3.png

img3.png

1647 ms

img4.png

img4.png

1771 ms

img5.png

img5.png

1783 ms

img6.png

img6.png

1720 ms

img7.png

img7.png

1641 ms

footer-bg.png

footer-bg.png

1877 ms

contact-img.png

contact-img.png

1837 ms

email.png

email.png

1559 ms

Accessibility Review

selectdirect.in accessibility score

80

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

selectdirect.in best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

selectdirect.in SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Selectdirect.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Selectdirect.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

selectdirect.in

Open Graph data is detected on the main page of Select Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: