Tools & Wizards About Us
selfexpressions.com screenshot

Report Summary

  • 94

    Performance

    Renders faster than
    93% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 80

    SEO

    Google-friendlier than
    42% of websites

selfexpressions.com

Self Expressions Medela and Ameda breast pumps & breastfeeding supplies

Page Load Speed

1.6 sec in total

First Response

81 ms

Resources Loaded

1.4 sec

Page Rendered

105 ms

selfexpressions.com screenshot

About Website

Click here to check amazing Self Expressions content. Otherwise, check out these important facts you probably never knew about selfexpressions.com

Medela breast pumps (Pump In Style, DoubleEase, & MiniElectric breastpumps.) Also nursing bras and pillows, baby slings, & breastfeeding supplies.

Visit selfexpressions.com

Key Findings

We analyzed Selfexpressions.com page load time and found that the first response time was 81 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

selfexpressions.com performance score

94

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

www.selfexpressions.com

81 ms

medela_2267_130672

107 ms

merchant_logo

260 ms

ShoppingDotCom.jpg

8 ms

medela_2267_130856

339 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Selfexpressions.com, 83% (34 requests) were made to Sep.yimg.com and 5% (2 requests) were made to Lib.store.yahoo.net. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Sep.yimg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 31.7 kB (81%)

Content Size

39.3 kB

After Optimization

7.7 kB

  • HTML
  • Images

In fact, the total size of Selfexpressions.com main page is 39.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. HTML takes 39.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 31.7 kB

  • Original 39.3 kB
  • After minification 39.2 kB
  • After compression 7.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.7 kB or 81% of the original size.

Image Optimization

-24%

Potential reduce by 21 B

  • Original 89 B
  • After minification 68 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Self Expressions needs image optimization as it can save up to 21 B or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • Images
  • JavaScript

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Self Expressions. According to our analytics all requests are already optimized.

Network Requests Diagram

www.selfexpressions.com

www.selfexpressions.com

81 ms

medela_2267_130672

medela_2267_130672

107 ms

merchant_logo

merchant_logo

260 ms

ShoppingDotCom.jpg

ShoppingDotCom.jpg

8 ms

medela_2267_130856

medela_2267_130856

339 ms

medela_2267_137024

medela_2267_137024

107 ms

medela_2267_138794

medela_2267_138794

297 ms

medela_2267_158558

medela_2267_158558

290 ms

medela_2267_166408

medela_2267_166408

103 ms

medela_2267_169202

medela_2267_169202

362 ms

medela_2267_169323

medela_2267_169323

371 ms

trans_1x1.gif

trans_1x1.gif

388 ms

medela-freestyle-breastpump-6.gif

medela-freestyle-breastpump-6.gif

582 ms

medela_2267_37984421

medela_2267_37984421

562 ms

medela-pump-in-style-advanced-on-the-go-tote-free-ground-5.gif

medela-pump-in-style-advanced-on-the-go-tote-free-ground-5.gif

603 ms

pump-in-style-advanced-metro-4.gif

pump-in-style-advanced-metro-4.gif

657 ms

medela-pump-in-style-advanced-backpack-free-ground-4.gif

medela-pump-in-style-advanced-backpack-free-ground-4.gif

626 ms

medela_2267_37996129

medela_2267_37996129

660 ms

medela_2267_37999141

medela_2267_37999141

657 ms

medela_2267_38003061

medela_2267_38003061

851 ms

medela_2267_38010470

medela_2267_38010470

888 ms

medela-breastmilk-feeding-gift-set-5.gif

medela-breastmilk-feeding-gift-set-5.gif

902 ms

medela_2267_38021873

medela_2267_38021873

924 ms

medela_2267_38031386

medela_2267_38031386

925 ms

medela_2267_38041744

medela_2267_38041744

749 ms

medela_2267_38059057

medela_2267_38059057

1036 ms

medela_2267_38064396

medela_2267_38064396

1141 ms

medela_2267_38083621

medela_2267_38083621

979 ms

medela_2267_38095351

medela_2267_38095351

1172 ms

medela_2267_38100924

medela_2267_38100924

1188 ms

medela_2267_38111602

medela_2267_38111602

1187 ms

medela_2267_38122175

medela_2267_38122175

1265 ms

medela_2267_38127484

medela_2267_38127484

1126 ms

medela_2267_38132793

medela_2267_38132793

1230 ms

medela_2267_38137535

medela_2267_38137535

1233 ms

medela_2267_38141361

medela_2267_38141361

1271 ms

medela_2267_38158513

medela_2267_38158513

1278 ms

Amexcardlogo.gif

Amexcardlogo.gif

5 ms

all.js

all.js

11 ms

all.js

all.js

4 ms

88 ms

Accessibility Review

selfexpressions.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

selfexpressions.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

selfexpressions.com SEO score

80

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Selfexpressions.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Selfexpressions.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

selfexpressions.com

Open Graph description is not detected on the main page of Self Expressions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: