2.3 sec in total
185 ms
1.6 sec
542 ms
Welcome to selfridges.com homepage info - get ready to check Selfridges best content for Japan right away, or after learning these important things about selfridges.com
Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family.
Visit selfridges.comWe analyzed Selfridges.com page load time and found that the first response time was 185 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.
selfridges.com performance score
name
value
score
weighting
Value4.4 s
17/100
10%
Value11.5 s
0/100
25%
Value9.9 s
10/100
10%
Value5,190 ms
0/100
30%
Value0
100/100
15%
Value21.7 s
1/100
10%
185 ms
41 ms
52 ms
59 ms
77 ms
Our browser made a total of 80 requests to load all elements on the main page. We found that 29% of them (23 requests) were addressed to the original Selfridges.com, 44% (35 requests) were made to Images.selfridges.com and 8% (6 requests) were made to Service.maxymiser.net. The less responsive or slowest element that took the longest time to load (542 ms) relates to the external source Data.coremetrics.com.
Page size can be reduced by 577.4 kB (16%)
3.6 MB
3.0 MB
In fact, the total size of Selfridges.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.
Potential reduce by 123.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 123.8 kB or 83% of the original size.
Potential reduce by 18.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Selfridges images are well optimized though.
Potential reduce by 210.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 210.7 kB or 70% of the original size.
Potential reduce by 224.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Selfridges.com needs all CSS files to be minified and compressed as it can save up to 224.1 kB or 83% of the original size.
Number of requests can be reduced by 30 (39%)
77
47
The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Selfridges. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.
www.selfridges.com
185 ms
41 ms
global.css
52 ms
jquery-2.1.0.min.js
59 ms
rbottomhead.js
77 ms
mmcore.js
7 ms
service-banner-content-spot.css
42 ms
homepage-content.css
41 ms
homepage.layout.v2.min.js
40 ms
global-footer.css
73 ms
MyFontsWebfontsKit.css
73 ms
SAFEJSEnvironmentSetup
63 ms
StoreTextView
63 ms
VideoViewer.js
33 ms
eluminate.js
102 ms
sfcm.js
101 ms
track.js
99 ms
onelink-country-mapping.css
234 ms
23 ms
jquery-1.9.1.min.js
3 ms
72 ms
160225-finishingtouches-thumb
79 ms
2f3b89
50 ms
160211_shoeBagGuide_Thumb
72 ms
160218_selfLovesLFW_Thumb
73 ms
160211_theEditors_Thumb
127 ms
160128_Thumb_WomensTrend
188 ms
160128_Thumb_MensTrend
189 ms
1512131_Japan_Thumb
188 ms
160204-bnt-thumb
190 ms
160216-HP-background-slide-1-1
191 ms
160216-HP-background-slide-1-2
250 ms
160216-HP-background-slide-1-3
274 ms
160216-HP-background-slide-1-4
294 ms
160225-HP-background-slide-2
273 ms
160227-HP-background-slide-3
278 ms
wk4-2016-slide3-copy
248 ms
160225-HP-background-slide-1
250 ms
160228-HP-background-slide-1
248 ms
wk4b-2016-slide1-copy
248 ms
hp_scroll_dn
250 ms
hp_pagination
250 ms
140923-footer-logo
250 ms
US.png
62 ms
60 ms
FredHopperCachedMegaMenuView
94 ms
ajaxGlobalNavigationView
216 ms
141010-icon-social-sprite
227 ms
90262645.js
191 ms
cm
542 ms
116 ms
Avalon-Book-webfont.woff
117 ms
Avalon-Demi-webfont.woff
116 ms
px.gif
190 ms
analytics.js
104 ms
little_arrow_closed_footer
149 ms
160228-womens-mm
94 ms
160224-mens-mm
100 ms
160227-bags-mm
112 ms
160214-beauty-mm
112 ms
160225-kids-mm
112 ms
160214-home-mm
116 ms
160214-food-mm
141 ms
160121-wonderroom-chanel-mm
146 ms
160227-gifts-mm
169 ms
160225-finishingtouches-thumb
147 ms
160218_selfLovesLFW_Thumb
142 ms
160211_theEditors_Thumb
159 ms
Avalon-XLight-webfont.woff
60 ms
Gucci_Shoes_Selfridges.jpg
35 ms
collect
35 ms
collect
79 ms
3644_49282D28_40DA_427C_8754_1B76CFBC429B.js
400 ms
ga-audiences
41 ms
cm
87 ms
lqs.aspx
162 ms
3644.ct.js
337 ms
logcustom.aspx
160 ms
logcustom.aspx
162 ms
cm
130 ms
selfridges.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
selfridges.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
selfridges.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Selfridges.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Selfridges.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
selfridges.com
Open Graph description is not detected on the main page of Selfridges. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: