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sendroll.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

sendroll.com

Digital Marketing & Growth Marketing Platform | AdRoll

Page Load Speed

3.3 sec in total

First Response

230 ms

Resources Loaded

2.3 sec

Page Rendered

720 ms

sendroll.com screenshot

About Website

Welcome to sendroll.com homepage info - get ready to check Send Roll best content for United States right away, or after learning these important things about sendroll.com

With AdRoll's AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution, all in one place. Build a brand customers love...

Visit sendroll.com

Key Findings

We analyzed Sendroll.com page load time and found that the first response time was 230 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

sendroll.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value30,440 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value46.3 s

0/100

10%

Network Requests Diagram

sendroll.com

230 ms

www.adroll.com

347 ms

styles.css

238 ms

homepage.css

253 ms

tp.widget.bootstrap.min.js

30 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Sendroll.com, 30% (26 requests) were made to Adroll.com and 15% (13 requests) were made to D.adroll.com. The less responsive or slowest element that took the longest time to load (443 ms) relates to the external source Dev.visualwebsiteoptimizer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 113.9 kB (19%)

Content Size

606.2 kB

After Optimization

492.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sendroll.com main page is 606.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 462.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 46.3 kB

  • Original 59.4 kB
  • After minification 53.0 kB
  • After compression 13.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 46.3 kB or 78% of the original size.

Image Optimization

-13%

Potential reduce by 59.9 kB

  • Original 462.9 kB
  • After minification 402.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Send Roll needs image optimization as it can save up to 59.9 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-10%

Potential reduce by 7.4 kB

  • Original 71.6 kB
  • After minification 71.3 kB
  • After compression 64.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 206 B

  • Original 12.3 kB
  • After minification 12.3 kB
  • After compression 12.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sendroll.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (57%)

Requests Now

67

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Send Roll. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

sendroll.com

sendroll.com

230 ms

www.adroll.com

www.adroll.com

347 ms

styles.css

styles.css

238 ms

homepage.css

homepage.css

253 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

30 ms

c751af65b3.js

c751af65b3.js

124 ms

site.js

site.js

27 ms

gtm.js

gtm.js

344 ms

j.php

j.php

443 ms

medal.svg

medal.svg

318 ms

bg-nav-resources.png

bg-nav-resources.png

182 ms

bg-nav-resources-inverse.png

bg-nav-resources-inverse.png

192 ms

icon-arrow.svg

icon-arrow.svg

191 ms

logo-adroll.svg

logo-adroll.svg

189 ms

logo-adroll-white.svg

logo-adroll-white.svg

213 ms

blob-blue.svg

blob-blue.svg

221 ms

hero-machine.png

hero-machine.png

250 ms

customers-find.png

customers-find.png

231 ms

save-time.png

save-time.png

214 ms

correct-choices.png

correct-choices.png

220 ms

experts.png

experts.png

243 ms

bkgd-bluedot-sm.png

bkgd-bluedot-sm.png

244 ms

g2-software_awards.svg

g2-software_awards.svg

243 ms

member-sprite.png

member-sprite.png

243 ms

rgb-TAG-Registered.png

rgb-TAG-Registered.png

287 ms

logo-nextroll.svg

logo-nextroll.svg

290 ms

logo-rollworks.svg

logo-rollworks.svg

287 ms

medal.svg

medal.svg

366 ms

medal.svg

medal.svg

405 ms

medal.svg

medal.svg

409 ms

OpenSans-Regular.woff

OpenSans-Regular.woff

142 ms

OpenSans-Bold.woff

OpenSans-Bold.woff

141 ms

WorkSans-SemiBold.woff

WorkSans-SemiBold.woff

142 ms

WorkSans-Regular.woff

WorkSans-Regular.woff

141 ms

OpenSans-Light.woff

OpenSans-Light.woff

138 ms

analytics.min.js

analytics.min.js

392 ms

1630.js

1630.js

176 ms

munchkin-beta.js

munchkin-beta.js

177 ms

3451.js

3451.js

173 ms

roundtrip.js

roundtrip.js

90 ms

v.gif

v.gif

35 ms

va-833ace2ebcd728d432a1650ed0ce6e93.js

va-833ace2ebcd728d432a1650ed0ce6e93.js

28 ms

track-833ace2ebcd728d432a1650ed0ce6e93.js

track-833ace2ebcd728d432a1650ed0ce6e93.js

102 ms

opa-bd588e8884ed5385dffd6a44dd8ba5a7.js

opa-bd588e8884ed5385dffd6a44dd8ba5a7.js

104 ms

l.gif

l.gif

31 ms

settings.js

settings.js

54 ms

s.gif

s.gif

42 ms

index.js

index.js

38 ms

www.adroll.com.json

www.adroll.com.json

35 ms

worker-70faafffa0475802f5ee03ca5ff74179.js

worker-70faafffa0475802f5ee03ca5ff74179.js

24 ms

munchkin.js

munchkin.js

16 ms

a18bb0e21d11a839b7adb013c92ee611.js

a18bb0e21d11a839b7adb013c92ee611.js

20 ms

VMYZUWPHFRH37EAOEU2EQS

VMYZUWPHFRH37EAOEU2EQS

35 ms

visitWebPage

visitWebPage

424 ms

www.adroll.com.json

www.adroll.com.json

55 ms

analytics.js

analytics.js

67 ms

conversion_async.js

conversion_async.js

84 ms

insight.min.js

insight.min.js

107 ms

events.js

events.js

218 ms

out

out

28 ms

sendrolling.js

sendrolling.js

26 ms

47TO2ID2HZGCXBUDT6O72I

47TO2ID2HZGCXBUDT6O72I

36 ms

out

out

44 ms

out

out

43 ms

out

out

44 ms

out

out

43 ms

out

out

49 ms

out

out

44 ms

out

out

46 ms

out

out

49 ms

out

out

48 ms

publisher:getClientId

publisher:getClientId

219 ms

pixel

pixel

180 ms

tap.php

tap.php

181 ms

Pug

Pug

143 ms

222 ms

sync

sync

39 ms

pixel

pixel

26 ms

xuid

xuid

9 ms

sd

sd

11 ms

bounce

bounce

35 ms

in

in

10 ms

rum

rum

33 ms

collect

collect

26 ms

46 ms

collect

collect

37 ms

ga-audiences

ga-audiences

16 ms

21 ms

Accessibility Review

sendroll.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

sendroll.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

sendroll.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sendroll.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sendroll.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sendroll.com

Open Graph data is detected on the main page of Send Roll. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: