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sensodyne.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

sensodyne.com.au

Sensodyne Australia: Manage & Relieve Tooth Sensitivity

Page Load Speed

1.1 sec in total

First Response

96 ms

Resources Loaded

610 ms

Page Rendered

410 ms

sensodyne.com.au screenshot

About Website

Click here to check amazing Sensodyne content. Otherwise, check out these important facts you probably never knew about sensodyne.com.au

Sensodyne offers lasting relief from tooth sensitivity with twice daily brushing. Learn more about the leading brand for sensitive teeth.

Visit sensodyne.com.au

Key Findings

We analyzed Sensodyne.com.au page load time and found that the first response time was 96 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

sensodyne.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value4.5 s

73/100

10%

TBT (Total Blocking Time)

Value1,650 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.525

14/100

15%

TTI (Time to Interactive)

Value14.8 s

8/100

10%

Network Requests Diagram

sensodyne.com.au

96 ms

108 ms

design.default.bootstrap.v0-0-1.ts202408211432.css

101 ms

head.v0-0-1.ts202408211430.js

132 ms

css2

44 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Sensodyne.com.au, 47% (16 requests) were made to A-cf65.ch-static.com and 24% (8 requests) were made to I-cf65.ch-static.com. The less responsive or slowest element that took the longest time to load (199 ms) relates to the external source I-cf65.ch-static.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 461.1 kB (20%)

Content Size

2.3 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sensodyne.com.au main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 127.7 kB

  • Original 144.1 kB
  • After minification 122.4 kB
  • After compression 16.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.7 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 15.5 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sensodyne images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 317.6 kB

  • Original 525.1 kB
  • After minification 525.1 kB
  • After compression 207.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 317.6 kB or 60% of the original size.

CSS Optimization

-0%

Potential reduce by 375 B

  • Original 171.5 kB
  • After minification 171.5 kB
  • After compression 171.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sensodyne.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (31%)

Requests Now

26

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sensodyne. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

sensodyne.com.au

sensodyne.com.au

96 ms

108 ms

design.default.bootstrap.v0-0-1.ts202408211432.css

design.default.bootstrap.v0-0-1.ts202408211432.css

101 ms

head.v0-0-1.ts202408211430.js

head.v0-0-1.ts202408211430.js

132 ms

css2

css2

44 ms

ps-widget.js

ps-widget.js

77 ms

ps-utid.js

ps-utid.js

84 ms

design.default.bootstrap.v0-0-1.ts202408211437.js

design.default.bootstrap.v0-0-1.ts202408211437.js

182 ms

gtm.js

gtm.js

155 ms

sensodyne-gum-banner.jpg

sensodyne-gum-banner.jpg

199 ms

haleon-logo-colour-pos.svg

haleon-logo-colour-pos.svg

114 ms

Sensodyne-logo-updated.png

Sensodyne-logo-updated.png

114 ms

blue_nav.jpg

blue_nav.jpg

161 ms

home-quiz-home.jpg

home-quiz-home.jpg

176 ms

quiz-2.jpg

quiz-2.jpg

161 ms

sour-glass.svg

sour-glass.svg

157 ms

Sensodyne_master_banner_Sensodyne_or_Pronamel_1400x485.jpg

Sensodyne_master_banner_Sensodyne_or_Pronamel_1400x485.jpg

179 ms

nv-seal-recommended-new.png

nv-seal-recommended-new.png

161 ms

header-carousel-no1-brand.jpg

header-carousel-no1-brand.jpg

185 ms

shop-find-store-dt.jpg

shop-find-store-dt.jpg

186 ms

config.js

config.js

114 ms

GilroyRegular.woff

GilroyRegular.woff

176 ms

.token.json

.token.json

91 ms

youTubeVideo.js

youTubeVideo.js

149 ms

widget.js

widget.js

193 ms

homepage_banner_edit1.jpg

homepage_banner_edit1.jpg

109 ms

carousel-banner-v1-desktop.jpg

carousel-banner-v1-desktop.jpg

109 ms

home-carousel-2-desktop.jpg

home-carousel-2-desktop.jpg

108 ms

homepage-carousel-daily-care-banner-desktop.jpg

homepage-carousel-daily-care-banner-desktop.jpg

109 ms

Home_Carousel_Rapid_Relief.jpg

Home_Carousel_Rapid_Relief.jpg

107 ms

GilroyBold.woff

GilroyBold.woff

68 ms

GilroyMedium.woff

GilroyMedium.woff

74 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

75 ms

ps-widget.js

ps-widget.js

65 ms

Accessibility Review

sensodyne.com.au accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

sensodyne.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

sensodyne.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sensodyne.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sensodyne.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sensodyne.com.au

Open Graph data is detected on the main page of Sensodyne. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: