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sephora.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

sephora.com.au

Sephora Australia

Page Load Speed

4.9 sec in total

First Response

540 ms

Resources Loaded

3.6 sec

Page Rendered

719 ms

sephora.com.au screenshot

About Website

Welcome to sephora.com.au homepage info - get ready to check Sephora best content for Australia right away, or after learning these important things about sephora.com.au

Discover the best in beauty from top brands. Shop online for rewards and free samples. Free shipping above $25! Buy now, pay later with Afterpay or Klarna.

Visit sephora.com.au

Key Findings

We analyzed Sephora.com.au page load time and found that the first response time was 540 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

sephora.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

18/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value6,890 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.236

53/100

15%

TTI (Time to Interactive)

Value24.5 s

0/100

10%

Network Requests Diagram

sephora.com.au

540 ms

sephora.com.au

865 ms

www.sephora.com.au

1958 ms

e52fd60.css

21 ms

6dd09a0.css

19 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 69% of them (38 requests) were addressed to the original Sephora.com.au, 27% (15 requests) were made to Image-optimizer-reg.production.sephora-asia.net and 2% (1 request) were made to S2.go-mpulse.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Sephora.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 707.1 kB (34%)

Content Size

2.1 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Sephora.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 271.5 kB

  • Original 331.9 kB
  • After minification 316.9 kB
  • After compression 60.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 271.5 kB or 82% of the original size.

Image Optimization

-26%

Potential reduce by 435.7 kB

  • Original 1.7 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Sephora needs image optimization as it can save up to 435.7 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 78.0 kB
  • After minification 78.0 kB
  • After compression 78.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 27 (53%)

Requests Now

51

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sephora. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

sephora.com.au

sephora.com.au

540 ms

sephora.com.au

sephora.com.au

865 ms

www.sephora.com.au

www.sephora.com.au

1958 ms

e52fd60.css

e52fd60.css

21 ms

6dd09a0.css

6dd09a0.css

19 ms

7f2e09b.css

7f2e09b.css

23 ms

1e5c4da.css

1e5c4da.css

29 ms

9GLEX-44C72-8PFPD-TCAGD-CTYTV

9GLEX-44C72-8PFPD-TCAGD-CTYTV

73 ms

AUNZOASBB_f4112f0df900f0747b84fbcb2b23ae30a9c4fedd_1722992330.jpg

AUNZOASBB_f4112f0df900f0747b84fbcb2b23ae30a9c4fedd_1722992330.jpg

76 ms

sephoracontentplatform0d5cc0aed1964e86baf6275a1ac9f8421_b86f51d1bdd942235e4494dd4f9bb88bfbb4b3e3_1722898740.jpg

sephoracontentplatform0d5cc0aed1964e86baf6275a1ac9f8421_b86f51d1bdd942235e4494dd4f9bb88bfbb4b3e3_1722898740.jpg

70 ms

MilkMakeupsCoFounderDiannaRuthtalksallthingsMilk_e35c756e542d37c29b70d7db87f7d7ba9dcc9fc5_1722554204.jpg

MilkMakeupsCoFounderDiannaRuthtalksallthingsMilk_e35c756e542d37c29b70d7db87f7d7ba9dcc9fc5_1722554204.jpg

77 ms

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10IncrediblyNourishingHairMasksUnder40_99e5e3b6f7486e4ffc2102b3e03b7e6cdb6b7a82_1722208469.jpg

75 ms

SephoraCollectionLogo162x60px1_962da4487543e91de5b1891669ad02fd7f395a8c_1711318126.jpg

SephoraCollectionLogo162x60px1_962da4487543e91de5b1891669ad02fd7f395a8c_1711318126.jpg

72 ms

AUNZPaulasChoiceLaunchShopbyBrandLogo1_776a2ebda5acfcc42b1fff7c750186bcef2083b9_1722813178.jpg

AUNZPaulasChoiceLaunchShopbyBrandLogo1_776a2ebda5acfcc42b1fff7c750186bcef2083b9_1722813178.jpg

77 ms

AUNZTHEINKEYLISTShopbybrands1_00820ed48289a091be197f45fcad74cbcbeb2aea_1722813178.jpg

AUNZTHEINKEYLISTShopbybrands1_00820ed48289a091be197f45fcad74cbcbeb2aea_1722813178.jpg

78 ms

Milklogo162x601_205e69274c656ef65fdc7562663c9079bf9120a3_1722813178.png

Milklogo162x601_205e69274c656ef65fdc7562663c9079bf9120a3_1722813178.png

75 ms

RareBeautyLogo162x603_0cedf41f76d0dd11f57b36f368a47134526a77fa_1722813179.jpg

RareBeautyLogo162x603_0cedf41f76d0dd11f57b36f368a47134526a77fa_1722813179.jpg

81 ms

LaneigeLogoNew3_9dffc79467de8d389a1a8cd9ee2d25a3cf542dbf_1722813179.jpg

LaneigeLogoNew3_9dffc79467de8d389a1a8cd9ee2d25a3cf542dbf_1722813179.jpg

78 ms

AUNZMilkMakeup1CB_8f3935195e874159401b254562763ae1c3e87e22_1722995270.jpg

AUNZMilkMakeup1CB_8f3935195e874159401b254562763ae1c3e87e22_1722995270.jpg

83 ms

AUNZUltraVioletteQueenScreenRelaunchContentBanner1_5bab4bdc505da6b97a31ca13fd4ade30c33f9c69_1722827012.jpg

AUNZUltraVioletteQueenScreenRelaunchContentBanner1_5bab4bdc505da6b97a31ca13fd4ade30c33f9c69_1722827012.jpg

81 ms

BEAUTYSERVICESCB1_1d8962b21f2c616ccfc7ff1b7c4b9f9bc4b2eb95_1711057715.png

BEAUTYSERVICESCB1_1d8962b21f2c616ccfc7ff1b7c4b9f9bc4b2eb95_1711057715.png

85 ms

AUNZMilkMakeup1smallBB_836b6190c328105c6660d824a823788efcfa3bc4_1722995746.jpg

AUNZMilkMakeup1smallBB_836b6190c328105c6660d824a823788efcfa3bc4_1722995746.jpg

82 ms

AUNZUltraVioletteQueenScreenRelaunchSmallBB1_e828ce75270905e7a6fd7c7c8fe315a563df2b04_1722827711.jpg

AUNZUltraVioletteQueenScreenRelaunchSmallBB1_e828ce75270905e7a6fd7c7c8fe315a563df2b04_1722827711.jpg

81 ms

giftcard.ab9c8b7.svg

giftcard.ab9c8b7.svg

323 ms

beauty-pass.95c45b6.svg

beauty-pass.95c45b6.svg

55 ms

beauty-services-calendar-black.7c2f728.svg

beauty-services-calendar-black.7c2f728.svg

60 ms

store-location-black.23f9ea9.svg

store-location-black.23f9ea9.svg

53 ms

help.1fe4866.svg

help.1fe4866.svg

55 ms

sephora-flame-icon.38d523e.svg

sephora-flame-icon.38d523e.svg

107 ms

menu-black.91fe5d5.svg

menu-black.91fe5d5.svg

60 ms

sephora-logo.d26eac8.svg

sephora-logo.d26eac8.svg

59 ms

my-account-black.ed3f176.svg

my-account-black.ed3f176.svg

58 ms

bag-black.a413926.svg

bag-black.a413926.svg

70 ms

my-account.7353aa3.svg

my-account.7353aa3.svg

324 ms

beauty-pass-white.2e00fce.svg

beauty-pass-white.2e00fce.svg

76 ms

get-app.ca48d12.svg

get-app.ca48d12.svg

70 ms

arrow-small.1bfbddc.svg

arrow-small.1bfbddc.svg

85 ms

store-location.fa67259.svg

store-location.fa67259.svg

83 ms

beauty-services-calendar.3d8574b.svg

beauty-services-calendar.3d8574b.svg

90 ms

heart-white.a524b2c.svg

heart-white.a524b2c.svg

99 ms

cart-icon.a75b1c1.svg

cart-icon.a75b1c1.svg

103 ms

close-icon.75ee4e3.svg

close-icon.75ee4e3.svg

143 ms

search-icon.bb42eda.svg

search-icon.bb42eda.svg

128 ms

arrow-left.783b231.svg

arrow-left.783b231.svg

118 ms

arrow-right.f3c8848.svg

arrow-right.f3c8848.svg

121 ms

loyalty-join.66314c6.png

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132 ms

sprite@1x.59b0213.png

sprite@1x.59b0213.png

265 ms

05fec6d.js

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103 ms

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103 ms

bcca8eb.js

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276 ms

bd342c6.js

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217 ms

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215 ms

0ae065e.js

0ae065e.js

272 ms

Diw

Diw

217 ms

config.json

config.json

39 ms

Accessibility Review

sephora.com.au accessibility score

100

Accessibility Issues

Best Practices

sephora.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

sephora.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sephora.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Sephora.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

sephora.com.au

Open Graph data is detected on the main page of Sephora. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: