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serendipity2.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

serendipity2.com

Serendipity2 | Research, Insight, Strategy, Execution

Page Load Speed

2.3 sec in total

First Response

122 ms

Resources Loaded

1.5 sec

Page Rendered

654 ms

serendipity2.com screenshot

About Website

Click here to check amazing Serendipity2 content. Otherwise, check out these important facts you probably never knew about serendipity2.com

Driven by strategy and data insight we are a leading data driven marketing agency helping consumer brands and retailers grow sales and customer engagement.

Visit serendipity2.com

Key Findings

We analyzed Serendipity2.com page load time and found that the first response time was 122 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

serendipity2.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

80/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value1,560 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.392

26/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

serendipity2.com

122 ms

serendipity2.com

164 ms

wpo-minify-header-contact-form-75.8.2.min.css

33 ms

wpo-minify-header-essential-grid-plugin-settings3.0.11.min.css

38 ms

wpo-minify-header-tp-fontello3.0.11.min.css

34 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 76% of them (109 requests) were addressed to the original Serendipity2.com, 19% (28 requests) were made to Fonts.gstatic.com and 2% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (794 ms) belongs to the original domain Serendipity2.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 184.9 kB (9%)

Content Size

2.1 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Serendipity2.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 183.4 kB

  • Original 208.9 kB
  • After minification 202.5 kB
  • After compression 25.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 183.4 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Serendipity2 images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 443.1 kB
  • After minification 443.1 kB
  • After compression 442.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 386 B

  • Original 117.9 kB
  • After minification 117.9 kB
  • After compression 117.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Serendipity2.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (23%)

Requests Now

109

After Optimization

84

  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Serendipity2. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

serendipity2.com

serendipity2.com

122 ms

serendipity2.com

serendipity2.com

164 ms

wpo-minify-header-contact-form-75.8.2.min.css

wpo-minify-header-contact-form-75.8.2.min.css

33 ms

wpo-minify-header-essential-grid-plugin-settings3.0.11.min.css

wpo-minify-header-essential-grid-plugin-settings3.0.11.min.css

38 ms

wpo-minify-header-tp-fontello3.0.11.min.css

wpo-minify-header-tp-fontello3.0.11.min.css

34 ms

wpo-minify-header-sp-lc-swiper3.4.23.min.css

wpo-minify-header-sp-lc-swiper3.4.23.min.css

47 ms

wpo-minify-header-sp-lc-font-awesome3.4.23.min.css

wpo-minify-header-sp-lc-font-awesome3.4.23.min.css

43 ms

wpo-minify-header-sp-lc-style3.4.23.min.css

wpo-minify-header-sp-lc-style3.4.23.min.css

61 ms

wpo-minify-header-wp-video-popup2.9.5.min.css

wpo-minify-header-wp-video-popup2.9.5.min.css

61 ms

wpo-minify-header-wp-pagenavi2.70.min.css

wpo-minify-header-wp-pagenavi2.70.min.css

52 ms

wpo-minify-header-main.min.css

wpo-minify-header-main.min.css

69 ms

wpo-minify-header-divi-style-pum4.23.1.min.css

wpo-minify-header-divi-style-pum4.23.1.min.css

85 ms

wpo-minify-header-0f310362.min.js

wpo-minify-header-0f310362.min.js

75 ms

js

js

73 ms

js

js

187 ms

email-decode.min.js

email-decode.min.js

52 ms

js

js

187 ms

wpo-minify-footer-mediaelement4.2.17.min.css

wpo-minify-footer-mediaelement4.2.17.min.css

78 ms

wpo-minify-footer-wp-mediaelement.min.css

wpo-minify-footer-wp-mediaelement.min.css

162 ms

wpo-minify-footer-wp-block-library.min.css

wpo-minify-footer-wp-block-library.min.css

158 ms

wpo-minify-footer-95fb3f5a.min.js

wpo-minify-footer-95fb3f5a.min.js

171 ms

api.js

api.js

43 ms

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wpo-minify-footer-0c12213b.min.js

168 ms

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wpo-minify-footer-74d20feb.min.js

169 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

186 ms

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wpo-minify-footer-ac21172c.min.js

183 ms

hotjar-3346968.js

hotjar-3346968.js

208 ms

S2-Web-logo-solid.png

S2-Web-logo-solid.png

182 ms

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Compnay-overview-video-thumbnail-2023.jpg

182 ms

spinner.svg

spinner.svg

107 ms

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293 ms

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292 ms

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Bewiched-Coffee_carousel-logo-300-x-150px.png

184 ms

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308 ms

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308 ms

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Carlsberg-Marstons_carousel-logo-300-x-150px.png

307 ms

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291 ms

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CCEP_carousel-logo-300-x-150px.png

307 ms

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401 ms

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335 ms

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446 ms

Glebe-Farm-Foods_carousel-logo-300-x-150px.png

Glebe-Farm-Foods_carousel-logo-300-x-150px.png

401 ms

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Innocent_carousel-logo-300-x-150px.png

447 ms

Mens-Health_carousel-logo-300-x-150px.png

Mens-Health_carousel-logo-300-x-150px.png

445 ms

Monster-Energy_carousel-logo-300-x-150px.png

Monster-Energy_carousel-logo-300-x-150px.png

444 ms

National-Gallery_carousel-logo-300-x-150px.png

National-Gallery_carousel-logo-300-x-150px.png

511 ms

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NCP_carousel-logo-300-x-150px.png

506 ms

Powerade_carousel-logo-300-x-150px.png

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525 ms

Quorn_carousel-logo-300-x-150px.png

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473 ms

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559 ms

Royal-Caribbean_carousel-logo-300-x-150px.png

Royal-Caribbean_carousel-logo-300-x-150px.png

794 ms

Schweppes_carousel-logo-300-x-150px.jpg

Schweppes_carousel-logo-300-x-150px.jpg

522 ms

Tim-Hortons_carousel-logo-300-x-150px.png

Tim-Hortons_carousel-logo-300-x-150px.png

665 ms

TUI_carousel-logo-300-x-150px.png

TUI_carousel-logo-300-x-150px.png

567 ms

Unilever_carousel-logo-300-x-150px.png

Unilever_carousel-logo-300-x-150px.png

661 ms

Vue-International-_carousel-logo-300-x-150px.png

Vue-International-_carousel-logo-300-x-150px.png

628 ms

Whitley-Neil_carousel-logo-300-x-150px.png

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592 ms

WHSmith_carousel-logo-300-x-150px.png

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659 ms

Food-and-drink-roundel.jpg

Food-and-drink-roundel.jpg

612 ms

recaptcha__en.js

recaptcha__en.js

147 ms

hospitality-roundel.jpg

hospitality-roundel.jpg

617 ms

travel-roundel.jpg

travel-roundel.jpg

619 ms

food-service-roundel.jpg

food-service-roundel.jpg

639 ms

grocery-roundel.jpg

grocery-roundel.jpg

578 ms

Success-Stories-bar.svg

Success-Stories-bar.svg

510 ms

Schweppes-post-mix-dispenser-2.jpg

Schweppes-post-mix-dispenser-2.jpg

512 ms

schweppes-Success-Story-logo.jpg

schweppes-Success-Story-logo.jpg

523 ms

CCEP-Success-Story-thumbnail.jpg

CCEP-Success-Story-thumbnail.jpg

525 ms

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115 ms

modules.woff

modules.woff

420 ms

fa-solid-900.woff

fa-solid-900.woff

431 ms

fa-brands-400.woff

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635 ms

fa-regular-400.woff

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569 ms

fontawesome-webfont.woff

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603 ms

CCEP-Success-Story-logo.jpg

CCEP-Success-Story-logo.jpg

444 ms

Costa-Success-Story-thumbnail.jpg

Costa-Success-Story-thumbnail.jpg

444 ms

Costa-Success-Story-logo-300x150.jpg

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433 ms

WN-Success-Story-thumbnail.jpg

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386 ms

WNG-Success-Story-logo.jpg

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402 ms

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381 ms

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378 ms

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340 ms

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348 ms

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324 ms

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273 ms

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261 ms

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269 ms

Coca-Cola-Zero-Sugar-Success-Story-logo-300x150.jpg

Coca-Cola-Zero-Sugar-Success-Story-logo-300x150.jpg

256 ms

bewiched-homepage-grid-thumbnail.jpg

bewiched-homepage-grid-thumbnail.jpg

263 ms

Bewiched-Success-Story-logo.jpg

Bewiched-Success-Story-logo.jpg

263 ms

Serendipity2-RISE-approach-hompeage-version.svg

Serendipity2-RISE-approach-hompeage-version.svg

286 ms

R-Research.svg

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274 ms

I-Insight-1.svg

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267 ms

S-Strategy.svg

S-Strategy.svg

268 ms

Execution-1.svg

Execution-1.svg

271 ms

coca-cola-europacific-partners-logo-COLOUR.svg

coca-cola-europacific-partners-logo-COLOUR.svg

267 ms

Vue-logo-300x165.png

Vue-logo-300x165.png

335 ms

TUI-LOGO.svg

TUI-LOGO.svg

257 ms

Monster_Energy_logo-300x138.png

Monster_Energy_logo-300x138.png

345 ms

BBC-Good-Food-Shows-Logo.svg

BBC-Good-Food-Shows-Logo.svg

220 ms

The-National-Gallery-Logo.svg

The-National-Gallery-Logo.svg

325 ms

Marketview-logo-negative-fill.svg

Marketview-logo-negative-fill.svg

225 ms

Marketview-background-Mobile.jpg

Marketview-background-Mobile.jpg

212 ms

TCCC-Horeca-post.jpg

TCCC-Horeca-post.jpg

205 ms

Bioglobe-announcement.jpg

Bioglobe-announcement.jpg

207 ms

Homepage-slider-image-1-desktop-amended.jpg

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265 ms

Slide-2-Drive-Sales-and-enhance-your-brand.jpg

Slide-2-Drive-Sales-and-enhance-your-brand.jpg

206 ms

Slide-3-Unlock-Actionable-Insights.jpg

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201 ms

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215 ms

Marketview-desktop.jpg

Marketview-desktop.jpg

207 ms

Accessibility Review

serendipity2.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

serendipity2.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

serendipity2.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Serendipity2.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Serendipity2.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

serendipity2.com

Open Graph data is detected on the main page of Serendipity2. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: