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serifandsons.co screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

serifandsons.co

Serif & Sons

Page Load Speed

1.1 sec in total

First Response

212 ms

Resources Loaded

793 ms

Page Rendered

139 ms

serifandsons.co screenshot

About Website

Visit serifandsons.co now to see the best up-to-date Serif And Sons content and also check out these interesting facts you probably never knew about serifandsons.co

Graphic Design studio based in Chester, UK

Visit serifandsons.co

Key Findings

We analyzed Serifandsons.co page load time and found that the first response time was 212 ms and then it took 932 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

serifandsons.co performance score

0

Network Requests Diagram

serifandsons.co

212 ms

style.css

95 ms

css-tooltips.css

175 ms

animate.css

182 ms

style.css

173 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 59% of them (10 requests) were addressed to the original Serifandsons.co, 29% (5 requests) were made to Fonts.gstatic.com and 6% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (260 ms) belongs to the original domain Serifandsons.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 24.7 kB (43%)

Content Size

56.8 kB

After Optimization

32.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Serifandsons.co main page is 56.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 34.7 kB which makes up the majority of the site volume.

HTML Optimization

-57%

Potential reduce by 1.3 kB

  • Original 2.3 kB
  • After minification 1.9 kB
  • After compression 971 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 338 B, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.3 kB or 57% of the original size.

Image Optimization

-32%

Potential reduce by 11.1 kB

  • Original 34.7 kB
  • After minification 23.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Serif And Sons needs image optimization as it can save up to 11.1 kB or 32% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 32 B

  • Original 5.0 kB
  • After minification 5.0 kB
  • After compression 5.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 12.3 kB

  • Original 14.9 kB
  • After minification 9.7 kB
  • After compression 2.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Serifandsons.co needs all CSS files to be minified and compressed as it can save up to 12.3 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (50%)

Requests Now

8

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 8 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Serif And Sons. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

serifandsons.co

serifandsons.co

212 ms

style.css

style.css

95 ms

css-tooltips.css

css-tooltips.css

175 ms

animate.css

animate.css

182 ms

style.css

style.css

173 ms

css

css

24 ms

tracker.js

tracker.js

38 ms

ampersand.png

ampersand.png

230 ms

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ODelI1aHBYDBqgeIAH2zlNzbP97U9sKh0jjxbPbfOKg.ttf

11 ms

toadOcfmlt9b38dHJxOBGMw1o1eFRj7wYC6JbISqOjY.ttf

toadOcfmlt9b38dHJxOBGMw1o1eFRj7wYC6JbISqOjY.ttf

13 ms

toadOcfmlt9b38dHJxOBGEMbjGELOEJD5J8DUmxkO-A.ttf

toadOcfmlt9b38dHJxOBGEMbjGELOEJD5J8DUmxkO-A.ttf

17 ms

toadOcfmlt9b38dHJxOBGNNE-IuDiR70wI4zXaKqWCM.ttf

toadOcfmlt9b38dHJxOBGNNE-IuDiR70wI4zXaKqWCM.ttf

19 ms

toadOcfmlt9b38dHJxOBGLsbIrGiHa6JIepkyt5c0A0.ttf

toadOcfmlt9b38dHJxOBGLsbIrGiHa6JIepkyt5c0A0.ttf

16 ms

icomoon.svg

icomoon.svg

260 ms

icomoon.woff

icomoon.woff

101 ms

icomoon.ttf

icomoon.ttf

102 ms

icomoon.svg

icomoon.svg

107 ms

SEO Factors

serifandsons.co SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Serifandsons.co can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Serifandsons.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

serifandsons.co

Open Graph description is not detected on the main page of Serif And Sons. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: