Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

servicefoods.co.nz

Foodservice Specialist & Wholesale Food Distributor - Service Foods

Page Load Speed

4.9 sec in total

First Response

1.1 sec

Resources Loaded

3.8 sec

Page Rendered

68 ms

servicefoods.co.nz screenshot

About Website

Welcome to servicefoods.co.nz homepage info - get ready to check Service Foods best content for New Zealand right away, or after learning these important things about servicefoods.co.nz

Service Foods is a national wholesale food distributor made up four divisions: Butchery, Produce, Seafood and Essentials.

Visit servicefoods.co.nz

Key Findings

We analyzed Servicefoods.co.nz page load time and found that the first response time was 1.1 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

servicefoods.co.nz performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

38/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value240 ms

85/100

30%

CLS (Cumulative Layout Shift)

Value0.023

100/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

servicefoods.co.nz

1067 ms

www.servicefoods.co.nz

976 ms

jquery.smartbanner.css

219 ms

bootstrap.min.css

659 ms

fonts.css

647 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 88% of them (23 requests) were addressed to the original Servicefoods.co.nz, 12% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Servicefoods.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 75.9 kB (32%)

Content Size

240.8 kB

After Optimization

164.9 kB

In fact, the total size of Servicefoods.co.nz main page is 240.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. CSS take 93.3 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 22.9 kB

  • Original 27.7 kB
  • After minification 17.1 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.5 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.9 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 13 B

  • Original 37.9 kB
  • After minification 37.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Service Foods images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.9 kB

  • Original 81.9 kB
  • After minification 81.9 kB
  • After compression 80.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-55%

Potential reduce by 51.1 kB

  • Original 93.3 kB
  • After minification 93.2 kB
  • After compression 42.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Servicefoods.co.nz needs all CSS files to be minified and compressed as it can save up to 51.1 kB or 55% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (70%)

Requests Now

20

After Optimization

6

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Service Foods. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

servicefoods.co.nz accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

servicefoods.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

servicefoods.co.nz SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Servicefoods.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Servicefoods.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Service Foods. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: