Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 0

    Best Practices

  • 77

    SEO

    Google-friendlier than
    36% of websites

shein.com

Women's Clothing, Women Fashion Sale | SHEIN USA

Page Load Speed

4.9 sec in total

First Response

134 ms

Resources Loaded

1.3 sec

Page Rendered

3.5 sec

shein.com screenshot

About Website

Visit shein.com now to see the best up-to-date SHEIN content for United States and also check out these interesting facts you probably never knew about shein.com

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Droppe...

Visit shein.com

Key Findings

We analyzed Shein.com page load time and found that the first response time was 134 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

shein.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value28.4 s

0/100

10%

TBT (Total Blocking Time)

Value10,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.119

85/100

15%

TTI (Time to Interactive)

Value43.6 s

0/100

10%

Network Requests Diagram

shein.com

134 ms

shein.com

267 ms

www.shein.com

153 ms

us.shein.com

363 ms

shein-0374072151.css

44 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 6% of them (3 requests) were addressed to the original Shein.com, 74% (40 requests) were made to Img.ltwebstatic.com and 11% (6 requests) were made to Sheinsz.ltwebstatic.com. The less responsive or slowest element that took the longest time to load (363 ms) relates to the external source Us.shein.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (53%)

Content Size

3.4 MB

After Optimization

1.6 MB

In fact, the total size of Shein.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 1.7 MB

  • Original 2.0 MB
  • After minification 2.0 MB
  • After compression 265.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.7 MB or 87% of the original size.

Image Optimization

-4%

Potential reduce by 60.0 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SHEIN images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 108 B

  • Original 16.8 kB
  • After minification 16.8 kB
  • After compression 16.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 15.6 kB
  • After minification 15.6 kB
  • After compression 15.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shein.com has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

47

After Optimization

47

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SHEIN. According to our analytics all requests are already optimized.

Accessibility Review

shein.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

SEO Factors

shein.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shein.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shein.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of SHEIN. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: