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shift-4.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

shift-4.com

Film Equipment Rental & Crew | London & Manchester | SHIFT 4

Page Load Speed

3.6 sec in total

First Response

44 ms

Resources Loaded

3.2 sec

Page Rendered

296 ms

shift-4.com screenshot

About Website

Visit shift-4.com now to see the best up-to-date SHIFT 4 content for United Kingdom and also check out these interesting facts you probably never knew about shift-4.com

Shift 4 offers a complete film equipment rental solution in the UK. We supply cameras, lenses, sound, lighting and grip equipment

Visit shift-4.com

Key Findings

We analyzed Shift-4.com page load time and found that the first response time was 44 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shift-4.com performance score

0

Network Requests Diagram

shift-4.com

44 ms

www.shift-4.com

46 ms

style.css

11 ms

jquery-1.9.1.min.js

26 ms

jquery.isotope.min.js

22 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 78% of them (76 requests) were addressed to the original Shift-4.com, 6% (6 requests) were made to Youtube-nocookie.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Shift-4.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 308.2 kB (6%)

Content Size

4.9 MB

After Optimization

4.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shift-4.com main page is 4.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 67.4 kB

  • Original 83.7 kB
  • After minification 73.4 kB
  • After compression 16.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.3 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.4 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 224.6 kB

  • Original 4.3 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SHIFT 4 images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 9.4 kB

  • Original 410.4 kB
  • After minification 410.4 kB
  • After compression 401.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 6.8 kB

  • Original 119.3 kB
  • After minification 119.3 kB
  • After compression 112.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shift-4.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (45%)

Requests Now

92

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SHIFT 4. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shift-4.com

shift-4.com

44 ms

www.shift-4.com

www.shift-4.com

46 ms

style.css

style.css

11 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

26 ms

jquery.isotope.min.js

jquery.isotope.min.js

22 ms

jquery.ba-bbq.min.js

jquery.ba-bbq.min.js

24 ms

showhide.js

showhide.js

20 ms

shortcodes.css

shortcodes.css

397 ms

style.min.css

style.min.css

421 ms

classic-themes.min.css

classic-themes.min.css

391 ms

main.css

main.css

30 ms

cookie-law-info-public.css

cookie-law-info-public.css

392 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

399 ms

zilla-likes.css

zilla-likes.css

38 ms

default.css

default.css

50 ms

zilla-share.css

zilla-share.css

61 ms

jquery.min.js

jquery.min.js

77 ms

jquery-migrate.min.js

jquery-migrate.min.js

86 ms

core.min.js

core.min.js

97 ms

accordion.min.js

accordion.min.js

106 ms

tabs.min.js

tabs.min.js

119 ms

zilla-shortcodes-lib.js

zilla-shortcodes-lib.js

128 ms

main.js

main.js

136 ms

cookie-law-info-public.js

cookie-law-info-public.js

147 ms

zilla-likes.js

zilla-likes.js

158 ms

bootstrap.js

bootstrap.js

167 ms

jquery-ui.min.js

jquery-ui.min.js

186 ms

mightyslider.min.js

mightyslider.min.js

199 ms

custom.js

custom.js

208 ms

script.js

script.js

216 ms

js

js

66 ms

166241.js

166241.js

53 ms

email-decode.min.js

email-decode.min.js

217 ms

cookie-law-info-table.css

cookie-law-info-table.css

226 ms

bootstrap.css

bootstrap.css

232 ms

css

css

32 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

13 ms

logo-tag-line.svg

logo-tag-line.svg

42 ms

9kUEMrsJVaA

9kUEMrsJVaA

159 ms

tick.gif

tick.gif

497 ms

light.gif

light.gif

497 ms

shift4-preloader.gif

shift4-preloader.gif

36 ms

Hire-Cooke-S8-220x170.jpg

Hire-Cooke-S8-220x170.jpg

491 ms

Hire-ARRI-Alexa-35-220x170.jpg

Hire-ARRI-Alexa-35-220x170.jpg

489 ms

Leitz_Primes_WEB-220x170.jpg

Leitz_Primes_WEB-220x170.jpg

490 ms

Rangefinder_WEB-220x170.jpg

Rangefinder_WEB-220x170.jpg

27 ms

HomePage_WeAreS4_Grid.jpg

HomePage_WeAreS4_Grid.jpg

81 ms

1L0B3124.jpg

1L0B3124.jpg

82 ms

WeAreHiring_Post_Thumb-copy-220x170.jpg

WeAreHiring_Post_Thumb-copy-220x170.jpg

83 ms

A003C001_120101_J0EF.00_55_53_01.Still022-220x170.jpg

A003C001_120101_J0EF.00_55_53_01.Still022-220x170.jpg

93 ms

LeritzPrimes_Thumbnail-.png

LeritzPrimes_Thumbnail-.png

94 ms

FX9_vs_FS7.jpg

FX9_vs_FS7.jpg

120 ms

xhirelogo.gif

xhirelogo.gif

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

48 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

48 ms

bbc.png

bbc.png

174 ms

albert-supplier-logo.png

albert-supplier-logo.png

175 ms

aspec-logo.png

aspec-logo.png

340 ms

bsc-patron.png

bsc-patron.png

453 ms

pggb-logo.png

pggb-logo.png

454 ms

gbct.png

gbct.png

453 ms

aco-logo.png

aco-logo.png

454 ms

wbtc-logo.png

wbtc-logo.png

455 ms

bectu-green-pledge-logo.png

bectu-green-pledge-logo.png

474 ms

red.png

red.png

475 ms

panasonic.png

panasonic.png

475 ms

arri.png

arri.png

476 ms

sony.png

sony.png

477 ms

canon.png

canon.png

476 ms

widgets.js

widgets.js

113 ms

plusone.js

plusone.js

54 ms

01_Introducing.jpg

01_Introducing.jpg

827 ms

02_S4-Cine-Logo.jpg

02_S4-Cine-Logo.jpg

1012 ms

Phantom.jpg

Phantom.jpg

1182 ms

Alexa-35.jpg

Alexa-35.jpg

786 ms

Cooke-S8.jpg

Cooke-S8.jpg

1121 ms

Rangefinders.jpg

Rangefinders.jpg

1367 ms

Leitz_Primes_V2.jpg

Leitz_Primes_V2.jpg

1571 ms

LeitzPrime_LensTest.jpg

LeitzPrime_LensTest.jpg

1769 ms

Technovision-1_5x.jpg

Technovision-1_5x.jpg

1956 ms

Blackwing7_T.jpg

Blackwing7_T.jpg

1923 ms

SuperBaltars.jpg

SuperBaltars.jpg

1918 ms

AngOptPrimes.jpg

AngOptPrimes.jpg

2104 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

7 ms

Cooke_Ana_FF_SF-1.jpg

Cooke_Ana_FF_SF-1.jpg

2317 ms

hp-upload.jpg

hp-upload.jpg

2443 ms

www-player.css

www-player.css

23 ms

www-embed-player.js

www-embed-player.js

37 ms

base.js

base.js

66 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

329 ms

wAFWjcG1j0S59k6y9gmRkscrkcYt8sjUn-04af-yL2Q.js

wAFWjcG1j0S59k6y9gmRkscrkcYt8sjUn-04af-yL2Q.js

107 ms

embed.js

embed.js

66 ms

settings

settings

178 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

27 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

31 ms

Create

Create

125 ms

GenerateIT

GenerateIT

15 ms

log_event

log_event

16 ms

SEO Factors

shift-4.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shift-4.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shift-4.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shift-4.com

Open Graph data is detected on the main page of SHIFT 4. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: