Tools & Wizards About Us
shiftnow.ca screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

shiftnow.ca

Shift. Advertising. Branding. Print. Web Design. Ottawa O.N.

Page Load Speed

2.9 sec in total

First Response

436 ms

Resources Loaded

2.3 sec

Page Rendered

182 ms

shiftnow.ca screenshot

About Website

Visit shiftnow.ca now to see the best up-to-date Shift Now content and also check out these interesting facts you probably never knew about shiftnow.ca

Hi! Welcome to Shift Communications. We offer a wide range of advertising, design and web services. We’re currently accepting new clients in the Ottawa area and welcome you to join us.

Visit shiftnow.ca

Key Findings

We analyzed Shiftnow.ca page load time and found that the first response time was 436 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

shiftnow.ca performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value9.7 s

11/100

10%

TBT (Total Blocking Time)

Value12,470 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value17.5 s

4/100

10%

Network Requests Diagram

shiftnow.ca

436 ms

styles.css

96 ms

css

19 ms

jquery-1.4.min.js

179 ms

work_pages.js

113 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 77% of them (44 requests) were addressed to the original Shiftnow.ca, 5% (3 requests) were made to Player.vimeo.com and 5% (3 requests) were made to I.vimeocdn.com. The less responsive or slowest element that took the longest time to load (436 ms) belongs to the original domain Shiftnow.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.3 kB (12%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shiftnow.ca main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 24.3 kB

  • Original 29.9 kB
  • After minification 25.7 kB
  • After compression 5.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.3 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 51.5 kB

  • Original 1.0 MB
  • After minification 976.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shift Now images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 54.5 kB

  • Original 98.0 kB
  • After minification 92.8 kB
  • After compression 43.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 54.5 kB or 56% of the original size.

CSS Optimization

-25%

Potential reduce by 9.0 kB

  • Original 35.4 kB
  • After minification 34.6 kB
  • After compression 26.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shiftnow.ca needs all CSS files to be minified and compressed as it can save up to 9.0 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (20%)

Requests Now

55

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shift Now. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shiftnow.ca

shiftnow.ca

436 ms

styles.css

styles.css

96 ms

css

css

19 ms

jquery-1.4.min.js

jquery-1.4.min.js

179 ms

work_pages.js

work_pages.js

113 ms

jquery.scrollTo.js

jquery.scrollTo.js

97 ms

slider.js

slider.js

111 ms

contact_btn.png

contact_btn.png

282 ms

logo_white.png

logo_white.png

285 ms

social_twitter.png

social_twitter.png

281 ms

social_linkedin.png

social_linkedin.png

281 ms

bg.png

bg.png

283 ms

logo.png

logo.png

282 ms

menu_01.png

menu_01.png

286 ms

menu_03.png

menu_03.png

285 ms

work_submenu.png

work_submenu.png

287 ms

1.jpg

1.jpg

289 ms

2.jpg

2.jpg

291 ms

3.jpg

3.jpg

291 ms

4.jpg

4.jpg

287 ms

arrow.png

arrow.png

286 ms

dot.png

dot.png

287 ms

visit_web_btn.png

visit_web_btn.png

322 ms

1.jpg

1.jpg

328 ms

1.jpg

1.jpg

320 ms

1.jpg

1.jpg

284 ms

1.jpg

1.jpg

316 ms

2.jpg

2.jpg

314 ms

3.jpg

3.jpg

286 ms

4.jpg

4.jpg

285 ms

1.jpg

1.jpg

310 ms

2.jpg

2.jpg

315 ms

3.jpg

3.jpg

314 ms

4.jpg

4.jpg

314 ms

1.jpg

1.jpg

332 ms

2.jpg

2.jpg

416 ms

menu_02.png

menu_02.png

332 ms

process-title.png

process-title.png

331 ms

process-image.png

process-image.png

331 ms

menu_04.png

menu_04.png

330 ms

client_submenu.png

client_submenu.png

420 ms

testimonials_01.png

testimonials_01.png

415 ms

16683158

16683158

333 ms

16682531

16682531

385 ms

16460225

16460225

336 ms

testimonials_02.png

testimonials_02.png

189 ms

testimonials_03.png

testimonials_03.png

187 ms

logos.jpg

logos.jpg

189 ms

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff0GmDuXMQg.ttf

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff0GmDuXMQg.ttf

60 ms

ga.js

ga.js

38 ms

__utm.gif

__utm.gif

27 ms

109224559-3a1b8fbe394dda2deb04940ef8e07f93fa0bb1a9694eaf97182a44e86831dbf8-d.jpg

109224559-3a1b8fbe394dda2deb04940ef8e07f93fa0bb1a9694eaf97182a44e86831dbf8-d.jpg

224 ms

player.js

player.js

224 ms

player.css

player.css

99 ms

vuid.min.js

vuid.min.js

83 ms

112142837-cc7c2c350e49c427aeb7ef970db794f7e8c9d137729c7090acdb89a7aa9b3426-d.jpg

112142837-cc7c2c350e49c427aeb7ef970db794f7e8c9d137729c7090acdb89a7aa9b3426-d.jpg

208 ms

109224727-53926c9ea6bd5ba609dffe524ee1d65df8943030a5ed50559019eb7a2bc1b1c2-d.jpg

109224727-53926c9ea6bd5ba609dffe524ee1d65df8943030a5ed50559019eb7a2bc1b1c2-d.jpg

34 ms

Accessibility Review

shiftnow.ca accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

shiftnow.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

shiftnow.ca SEO score

67

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shiftnow.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shiftnow.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shiftnow.ca

Open Graph description is not detected on the main page of Shift Now. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: