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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

shiseido-europe.com

Shiseido Europe | Discover all our Skincare, Makeup & Suncare products - Shiseido Europe

Page Load Speed

3.3 sec in total

First Response

275 ms

Resources Loaded

2.6 sec

Page Rendered

387 ms

shiseido-europe.com screenshot

About Website

Click here to check amazing Shiseido Europe content for India. Otherwise, check out these important facts you probably never knew about shiseido-europe.com

Shiseido offers the highest quality products in brightening and anti-aging skincare, makeup and fragrance with over 145 years combining art and technology.

Visit shiseido-europe.com

Key Findings

We analyzed Shiseido-europe.com page load time and found that the first response time was 275 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

shiseido-europe.com performance score

0

Network Requests Diagram

shiseido-europe.com

275 ms

www.shiseido-europe.com

283 ms

normalize.css

551 ms

foundation.css

642 ms

shiseido-catalog.css

632 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 54% of them (56 requests) were addressed to the original Shiseido-europe.com, 41% (43 requests) were made to Shiseido-prod.hbgt1.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Shiseido-prod.hbgt1.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (36%)

Content Size

3.7 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shiseido-europe.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 59.8 kB

  • Original 69.3 kB
  • After minification 53.5 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.8 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.8 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 26.9 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shiseido Europe images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 530.9 kB

  • Original 714.6 kB
  • After minification 598.6 kB
  • After compression 183.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 530.9 kB or 74% of the original size.

CSS Optimization

-88%

Potential reduce by 724.0 kB

  • Original 825.2 kB
  • After minification 651.8 kB
  • After compression 101.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shiseido-europe.com needs all CSS files to be minified and compressed as it can save up to 724.0 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (51%)

Requests Now

95

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shiseido Europe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shiseido-europe.com

shiseido-europe.com

275 ms

www.shiseido-europe.com

www.shiseido-europe.com

283 ms

normalize.css

normalize.css

551 ms

foundation.css

foundation.css

642 ms

shiseido-catalog.css

shiseido-catalog.css

632 ms

validationEngine.jquery.css

validationEngine.jquery.css

87 ms

settings.css

settings.css

171 ms

jquery.fancybox.css

jquery.fancybox.css

173 ms

jquery.cookiebar.css

jquery.cookiebar.css

175 ms

jquery.bxslider.css

jquery.bxslider.css

176 ms

normalize.css

normalize.css

177 ms

foundation.css

foundation.css

259 ms

homepage.css

homepage.css

337 ms

nav-lang-correct.css

nav-lang-correct.css

255 ms

ben.css

ben.css

255 ms

header-footer-2016.css

header-footer-2016.css

257 ms

ubermenu.min.css

ubermenu.min.css

257 ms

cleanwhite.css

cleanwhite.css

339 ms

font-awesome.min.css

font-awesome.min.css

339 ms

jquery.min.js

jquery.min.js

24 ms

jquery.json.js

jquery.json.js

341 ms

gravityforms.min.js

gravityforms.min.js

342 ms

chosen.jquery.min.js

chosen.jquery.min.js

342 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

504 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

506 ms

jquery.cookiebar.js

jquery.cookiebar.js

422 ms

gf.placeholders.js

gf.placeholders.js

425 ms

foundation.min.js

foundation.min.js

746 ms

language-selector.js

language-selector.js

426 ms

jsheader2016.js

jsheader2016.js

427 ms

modernizr.custom.88150.js

modernizr.custom.88150.js

505 ms

readmore.min.js

readmore.min.js

509 ms

jquery.mcustomscrollbar.min.js

jquery.mcustomscrollbar.min.js

511 ms

easyResponsiveTabs.js

easyResponsiveTabs.js

512 ms

jquery.fancybox.js

jquery.fancybox.js

587 ms

jquery.fancybox-media.js

jquery.fancybox-media.js

588 ms

chosen.jquery.min.js

chosen.jquery.min.js

590 ms

shiseido-catalog.js

shiseido-catalog.js

594 ms

modernizr.js

modernizr.js

595 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

596 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

751 ms

ajaxNews.js

ajaxNews.js

752 ms

rem.min.js

rem.min.js

537 ms

jquery.isotope.min.js

jquery.isotope.min.js

751 ms

jshomepage.js

jshomepage.js

676 ms

ubermenu.min.js

ubermenu.min.js

590 ms

sitepress.js

sitepress.js

588 ms

xdomain-data.js

xdomain-data.js

597 ms

wp-embed.min.js

wp-embed.min.js

594 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

102 ms

analytics.js

analytics.js

20 ms

ultimune-2-600x229.jpg

ultimune-2-600x229.jpg

434 ms

ultimune-600x229.jpg

ultimune-600x229.jpg

435 ms

pureness-600x229.jpg

pureness-600x229.jpg

151 ms

the-skincare-600x229.jpg

the-skincare-600x229.jpg

153 ms

ibuki-600x229.jpg

ibuki-600x229.jpg

435 ms

white-lucency-600x229.jpg

white-lucency-600x229.jpg

441 ms

even-skin-tone-care-2-600x229.jpg

even-skin-tone-care-2-600x229.jpg

433 ms

future-solution-lx-600x229.jpg

future-solution-lx-600x229.jpg

433 ms

bio-performance-600x229.jpg

bio-performance-600x229.jpg

440 ms

benefiance-600x229.jpg

benefiance-600x229.jpg

442 ms

eudermine-600x229.jpg

eudermine-600x229.jpg

440 ms

essentials-2-600x229.jpg

essentials-2-600x229.jpg

440 ms

suncare-1-600x229.jpg

suncare-1-600x229.jpg

439 ms

full-lash-volume-mascara-2-600x229.jpg

full-lash-volume-mascara-2-600x229.jpg

529 ms

foundation-finder-14-600x229.jpg

foundation-finder-14-600x229.jpg

529 ms

zen-600x229.jpg

zen-600x229.jpg

528 ms

everbloom-600x229.jpg

everbloom-600x229.jpg

526 ms

zen-for-men-600x229.jpg

zen-for-men-600x229.jpg

526 ms

shiseido-men-600x229.jpg

shiseido-men-600x229.jpg

525 ms

total-revitalizer-600x229.jpg

total-revitalizer-600x229.jpg

608 ms

hydromaster-600x229.jpg

hydromaster-600x229.jpg

609 ms

body-care-600x229.jpg

body-care-600x229.jpg

610 ms

adenogen-600x229.jpg

adenogen-600x229.jpg

613 ms

main-left-2.jpg

main-left-2.jpg

959 ms

main-right-2-997x1000.jpg

main-right-2-997x1000.jpg

959 ms

smk-main-left-1.jpg

smk-main-left-1.jpg

861 ms

smk-main-right-1.jpg

smk-main-right-1.jpg

779 ms

about_the_brand_main_visual_1994x1000.jpg

about_the_brand_main_visual_1994x1000.jpg

956 ms

about_the_brand_main_visual_1994x1000-600x300.jpg

about_the_brand_main_visual_1994x1000-600x300.jpg

700 ms

SMN-7.jpg

SMN-7.jpg

873 ms

UTM-8.jpg

UTM-8.jpg

866 ms

BOP_GLOW-REVIVAL-7.jpg

BOP_GLOW-REVIVAL-7.jpg

1038 ms

SFSLX.jpg

SFSLX.jpg

954 ms

ibuki_Shiseido_640x470.jpg

ibuki_Shiseido_640x470.jpg

960 ms

ever-bloom-7-640x470.jpg

ever-bloom-7-640x470.jpg

1041 ms

logo-shiseido-ginza-tokyo.svg

logo-shiseido-ginza-tokyo.svg

147 ms

camelia.svg

camelia.svg

149 ms

SMK_Mascara.jpg

SMK_Mascara.jpg

1041 ms

slide-title-background.png

slide-title-background.png

140 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

21 ms

collect

collect

80 ms

icomoon.ttf

icomoon.ttf

311 ms

reader-regular-webfont.woff

reader-regular-webfont.woff

311 ms

reader-regular-webfont.woff

reader-regular-webfont.woff

309 ms

shiseidowin-light-webfont.woff

shiseidowin-light-webfont.woff

309 ms

reader-bold-webfont.woff

reader-bold-webfont.woff

309 ms

reader-bold-webfont.woff

reader-bold-webfont.woff

309 ms

collect

collect

302 ms

shiseidowin-light-webfont.woff

shiseidowin-light-webfont.woff

896 ms

foundation-finder-5-640x470.jpg

foundation-finder-5-640x470.jpg

895 ms

bx_loader.gif

bx_loader.gif

169 ms

slider-left.png

slider-left.png

93 ms

slider-right.png

slider-right.png

90 ms

SEO Factors

shiseido-europe.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shiseido-europe.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Basque language. Our system also found out that Shiseido-europe.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shiseido-europe.com

Open Graph data is detected on the main page of Shiseido Europe. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: