Tools & Wizards About Us
shiseido.co.jp screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

shiseido.co.jp

資生堂‐化粧品・美容の情報

Page Load Speed

6.3 sec in total

First Response

437 ms

Resources Loaded

5.5 sec

Page Rendered

317 ms

shiseido.co.jp screenshot

About Website

Click here to check amazing Shiseido content for Japan. Otherwise, check out these important facts you probably never knew about shiseido.co.jp

資生堂が取扱うブランド情報、化粧品の商品情報、お客さまの毎日のキレイにお役立ちする美容の情報、お客さま窓口、企業情報等、さまざまなコンテンツをご用意しています。

Visit shiseido.co.jp

Key Findings

We analyzed Shiseido.co.jp page load time and found that the first response time was 437 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

shiseido.co.jp performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value24.7 s

0/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value3,870 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.8

5/100

15%

TTI (Time to Interactive)

Value43.7 s

0/100

10%

Network Requests Diagram

shiseido.co.jp

437 ms

www.shiseido.co.jp

8 ms

www.shiseido.co.jp

690 ms

reset.css

510 ms

top.css

512 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 85% of them (73 requests) were addressed to the original Shiseido.co.jp, 5% (4 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Shiseido.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 104.5 kB (4%)

Content Size

2.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shiseido.co.jp main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 21.7 kB

  • Original 29.1 kB
  • After minification 26.7 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 69.9 kB

  • Original 2.5 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shiseido images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 11.3 kB

  • Original 183.3 kB
  • After minification 183.3 kB
  • After compression 172.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 1.5 kB

  • Original 5.5 kB
  • After minification 5.3 kB
  • After compression 4.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shiseido.co.jp needs all CSS files to be minified and compressed as it can save up to 1.5 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (38%)

Requests Now

81

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shiseido. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shiseido.co.jp

shiseido.co.jp

437 ms

www.shiseido.co.jp

www.shiseido.co.jp

8 ms

www.shiseido.co.jp

www.shiseido.co.jp

690 ms

reset.css

reset.css

510 ms

top.css

top.css

512 ms

jquery.js

jquery.js

193 ms

jquery.cookie.js

jquery.cookie.js

545 ms

jquery-ui.autocomplete.min.js

jquery-ui.autocomplete.min.js

840 ms

common.js

common.js

685 ms

top.js

top.js

375 ms

ua.js

ua.js

884 ms

rss.css

rss.css

685 ms

rss.js

rss.js

685 ms

shiseido_top_suggest.js

shiseido_top_suggest.js

721 ms

alertMiddle.js

alertMiddle.js

865 ms

bannerBottom.js

bannerBottom.js

1193 ms

alertBottom.js

alertBottom.js

868 ms

footerSnsButton.js

footerSnsButton.js

733 ms

s_code.js

s_code.js

925 ms

s_code_do.js

s_code_do.js

1016 ms

ojs

ojs

4 ms

check_ua.js

check_ua.js

595 ms

logo.gif

logo.gif

176 ms

bnr_globalshiseido_129x52.gif

bnr_globalshiseido_129x52.gif

183 ms

bnr_elixir.gif

bnr_elixir.gif

559 ms

bnr_mq_150x50.gif

bnr_mq_150x50.gif

318 ms

bnr_benefique_150x50.gif

bnr_benefique_150x50.gif

685 ms

bnr_haku_170x50.gif

bnr_haku_170x50.gif

696 ms

bnr_prior.gif

bnr_prior.gif

559 ms

icon_header_search.gif

icon_header_search.gif

888 ms

btn_brand.gif

btn_brand.gif

823 ms

img_link_catalog_02.jpg

img_link_catalog_02.jpg

922 ms

img_link_navi_02.jpg

img_link_navi_02.jpg

949 ms

img_link_onlineshop_02.jpg

img_link_onlineshop_02.jpg

922 ms

img_link_beauty_02.jpg

img_link_beauty_02.jpg

1040 ms

bnr_wpenjoy_pc.png

bnr_wpenjoy_pc.png

1081 ms

logo_omiseplus.svg

logo_omiseplus.svg

1002 ms

logo_beautykey.svg

logo_beautykey.svg

1096 ms

btn_view_smart_phone.gif

btn_view_smart_phone.gif

1108 ms

txt_copyright_gray.png

txt_copyright_gray.png

1130 ms

loading.gif

loading.gif

1179 ms

bg_watashiplus.gif

bg_watashiplus.gif

1225 ms

icon_alert_red.gif

icon_alert_red.gif

1230 ms

sprite.png

sprite.png

1239 ms

index.xml

index.xml

1254 ms

index.xml

index.xml

1275 ms

index.xml

index.xml

1658 ms

index.xml

index.xml

1373 ms

bnr_corporate.gif

bnr_corporate.gif

1142 ms

bnr_youtube.gif

bnr_youtube.gif

1150 ms

bnr_sns_02.jpg

bnr_sns_02.jpg

1160 ms

bnr_modal_01.jpg

bnr_modal_01.jpg

1185 ms

bnr_modal_02.jpg

bnr_modal_02.jpg

1281 ms

bnr_modal_11.jpg

bnr_modal_11.jpg

1321 ms

bnr_modal_12.jpg

bnr_modal_12.jpg

1325 ms

bnr_info.jpg

bnr_info.jpg

1331 ms

footerSnsButton_pc.js

footerSnsButton_pc.js

1177 ms

gtm.js

gtm.js

260 ms

home.xml

home.xml

1316 ms

arrow_gray.gif

arrow_gray.gif

1217 ms

arrow_gray_down.gif

arrow_gray_down.gif

1254 ms

rd

rd

11 ms

dest5.html

dest5.html

28 ms

id

id

312 ms

js

js

47 ms

gtm.js

gtm.js

149 ms

zd_register_prd.js

zd_register_prd.js

24 ms

js

js

145 ms

ibs:dpid=411&dpuuid=ZjZY8QAAAILh3gNP

ibs:dpid=411&dpuuid=ZjZY8QAAAILh3gNP

13 ms

s11941337853204

s11941337853204

11 ms

segment

segment

322 ms

tag.js

tag.js

186 ms

cpb.jpg

cpb.jpg

521 ms

revital.jpg

revital.jpg

528 ms

mq.jpg

mq.jpg

557 ms

haku.jpg

haku.jpg

572 ms

top_release.png

top_release.png

535 ms

btn_sns_footer_facebook.png

btn_sns_footer_facebook.png

312 ms

btn_sns_footer_twitter.png

btn_sns_footer_twitter.png

313 ms

foundation-serum.jpg

foundation-serum.jpg

968 ms

navi05.gif

navi05.gif

294 ms

mq_top.jpg

mq_top.jpg

677 ms

haku_top.jpg

haku_top.jpg

838 ms

pr_top.jpg

pr_top.jpg

675 ms

ei_top.jpg

ei_top.jpg

844 ms

shiseido_top.jpg

shiseido_top.jpg

678 ms

Accessibility Review

shiseido.co.jp accessibility score

61

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shiseido.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shiseido.co.jp SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shiseido.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Shiseido.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shiseido.co.jp

Open Graph description is not detected on the main page of Shiseido. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: