Tools & Wizards About Us
shiseido.com screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

shiseido.com

SHISEIDO | Skincare, Makeup & Suncare from Japan

Page Load Speed

6.4 sec in total

First Response

651 ms

Resources Loaded

5.3 sec

Page Rendered

466 ms

shiseido.com screenshot

About Website

Visit shiseido.com now to see the best up-to-date SHISEIDO content for United States and also check out these interesting facts you probably never knew about shiseido.com

Shiseido, a Japanese Beauty leader for over 150 years, offers revolutionary beauty products in skincare, suncare and makeup. Discover timeless J-Beauty traditions.

Visit shiseido.com

Key Findings

We analyzed Shiseido.com page load time and found that the first response time was 651 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

shiseido.com performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value14.3 s

0/100

25%

SI (Speed Index)

Value23.0 s

0/100

10%

TBT (Total Blocking Time)

Value6,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.622

10/100

15%

TTI (Time to Interactive)

Value44.4 s

0/100

10%

Network Requests Diagram

www.shiseido.com

651 ms

square-marketplace.js

78 ms

input-mask.css

69 ms

imgAntiDownload.css

153 ms

jquery-3.6.0.min.js

153 ms

Our browser made a total of 217 requests to load all elements on the main page. We found that 2% of them (4 requests) were addressed to the original Shiseido.com, 34% (74 requests) were made to Shiseido.ipscdn.net and 17% (37 requests) were made to S.amazon-adsystem.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 457.9 kB (18%)

Content Size

2.6 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shiseido.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 308.8 kB

  • Original 366.2 kB
  • After minification 356.2 kB
  • After compression 57.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 308.8 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 21.6 kB

  • Original 746.1 kB
  • After minification 724.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. SHISEIDO images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 99.9 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 1.2 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 27.5 kB

  • Original 115.0 kB
  • After minification 115.0 kB
  • After compression 87.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shiseido.com needs all CSS files to be minified and compressed as it can save up to 27.5 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 156 (78%)

Requests Now

199

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 199 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SHISEIDO. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 89 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.shiseido.com

www.shiseido.com

651 ms

square-marketplace.js

square-marketplace.js

78 ms

input-mask.css

input-mask.css

69 ms

imgAntiDownload.css

imgAntiDownload.css

153 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

153 ms

style.css

style.css

152 ms

storefront-css.bundle.css

storefront-css.bundle.css

170 ms

mp_linkcode.js

mp_linkcode.js

258 ms

api_dynamic.js

api_dynamic.js

19 ms

api_static.js

api_static.js

23 ms

googletagmanagerpageload.js

googletagmanagerpageload.js

205 ms

gtmcheckoutoptionevent.js

gtmcheckoutoptionevent.js

257 ms

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

232 ms

polyfill.min.js

polyfill.min.js

1245 ms

dtag.js

dtag.js

217 ms

jquery-ui.min.js

jquery-ui.min.js

189 ms

owl.carousel.min.js

owl.carousel.min.js

188 ms

foundation.min.js

foundation.min.js

187 ms

foundation.accordion.js

foundation.accordion.js

188 ms

glide.min.js

glide.min.js

187 ms

loading-attribute-polyfill.umd.js

loading-attribute-polyfill.umd.js

187 ms

slick.min.js

slick.min.js

223 ms

jquery.nice-select.js

jquery.nice-select.js

259 ms

input-mask.js

input-mask.js

229 ms

lazysizes.min.js

lazysizes.min.js

224 ms

jquery.zoom.min.js

jquery.zoom.min.js

229 ms

jquery.validate.min.js

jquery.validate.min.js

231 ms

accessibility.js

accessibility.js

301 ms

customLibraries.js

customLibraries.js

303 ms

i.js

i.js

259 ms

shiseido-new-logo-white.svg

shiseido-new-logo-white.svg

248 ms

SHU_127_SS24_MothersDay_Flyout_436x712_24SS.jpg

SHU_127_SS24_MothersDay_Flyout_436x712_24SS.jpg

301 ms

SHU_SS24_Ultimate%20Sun_Collection_Lotion_Flyout.jpg

SHU_SS24_Ultimate%20Sun_Collection_Lotion_Flyout.jpg

251 ms

shi-na-ss24-smu-revitalessence-skin-glow-primer-launch-site-436x712-flyout.jpg

shi-na-ss24-smu-revitalessence-skin-glow-primer-launch-site-436x712-flyout.jpg

298 ms

SHI_AW23_196_Flyout_436x712_SkinVisualizerNow.gif

SHI_AW23_196_Flyout_436x712_SkinVisualizerNow.gif

303 ms

SHU_127_SS24_MothersDay_HPBanner_Mobile_640x940_24SS.gif

SHU_127_SS24_MothersDay_HPBanner_Mobile_640x940_24SS.gif

302 ms

SHU_SS24_Ultimate-Sun_Lotion-Only_HPBanner_M.jpg

SHU_SS24_Ultimate-Sun_Lotion-Only_HPBanner_M.jpg

502 ms

shi-na-ss24-smu-revitalessence-skin-glow-primer-launch-site-no-copy-640x940-hp-banner-mobile.jpg

shi-na-ss24-smu-revitalessence-skin-glow-primer-launch-site-no-copy-640x940-hp-banner-mobile.jpg

304 ms

SHI_AW23_196_HP-Banner_Mobile_640x940_SkinVisualizerNow.gif

SHI_AW23_196_HP-Banner_Mobile_640x940_SkinVisualizerNow.gif

500 ms

CONCERN-ULTIMUNE-M.jpg

CONCERN-ULTIMUNE-M.jpg

502 ms

SHI-SS24-012_VPN_U&F_AdvancedCreamLaunch_HPBanner_AH_M_640x940_2.jpg

SHI-SS24-012_VPN_U&F_AdvancedCreamLaunch_HPBanner_AH_M_640x940_2.jpg

504 ms

FORMULA-SERUM-M.jpg

FORMULA-SERUM-M.jpg

504 ms

SHI-S22-110_EvergreenHPBanner_BNFCollection_M_640x940.jpg

SHI-S22-110_EvergreenHPBanner_BNFCollection_M_640x940.jpg

554 ms

SHI-SS23-314_Chat_Bubble.svg

SHI-SS23-314_Chat_Bubble.svg

507 ms

gtm.js

gtm.js

257 ms

gtm.js

gtm.js

501 ms

conversen-SDK.js

conversen-SDK.js

252 ms

camelia.svg

camelia.svg

453 ms

search_white.svg

search_white.svg

454 ms

chevron-right.svg

chevron-right.svg

501 ms

account_white.svg

account_white.svg

498 ms

basket_white.svg

basket_white.svg

500 ms

pin_white.svg

pin_white.svg

498 ms

reader-medium-web.woff

reader-medium-web.woff

496 ms

reader-regular-web.woff

reader-regular-web.woff

563 ms

w-adv-3.min.js

w-adv-3.min.js

1060 ms

mpel.js

mpel.js

125 ms

ui.js

ui.js

124 ms

esw.min.js

esw.min.js

126 ms

checkout.js

checkout.js

127 ms

gretel.min.js

gretel.min.js

126 ms

reader-bold-web.woff

reader-bold-web.woff

488 ms

lpanalytics.js

lpanalytics.js

489 ms

imgAntiDownload.js

imgAntiDownload.js

488 ms

home.js

home.js

490 ms

shoprunner_init.js

shoprunner_init.js

487 ms

pr_actions.js

pr_actions.js

671 ms

pr_functions.js

pr_functions.js

635 ms

sr_actions.js

sr_actions.js

634 ms

paypalUtils.js

paypalUtils.js

630 ms

paypalSG.js

paypalSG.js

630 ms

embed.js

embed.js

81 ms

dynamicyield.js

dynamicyield.js

614 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

792 ms

dwac-21.7.js

dwac-21.7.js

748 ms

applepay.js

applepay.js

749 ms

icomoon.woff

icomoon.woff

749 ms

caret-down.svg

caret-down.svg

745 ms

100229

100229

40 ms

ShiseidoBotScripts

ShiseidoBotScripts

316 ms

js

js

216 ms

analytics.js

analytics.js

124 ms

detector-dom.min.js

detector-dom.min.js

237 ms

core.js

core.js

512 ms

bat.js

bat.js

567 ms

destination

destination

409 ms

scevent.min.js

scevent.min.js

757 ms

fbevents.js

fbevents.js

589 ms

js

js

491 ms

tag.js

tag.js

564 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

578 ms

init-563noee7jv256ph6lbm.js

init-563noee7jv256ph6lbm.js

975 ms

115832.ct.js

115832.ct.js

561 ms

core.js

core.js

1027 ms

1.js

1.js

742 ms

events.js

events.js

1025 ms

pixel.min.js

pixel.min.js

557 ms

ShiseidoBotStyles

ShiseidoBotStyles

378 ms

collect

collect

285 ms

config.js

config.js

176 ms

HP-Original

HP-Original

918 ms

activityi;src=4625505;type=shiseido;cat=allpgstd;ord=7361303973082;npa=0;auiddc=1220084497.1714910752;u2=%2F;u1=SHISEIDO%20%7C%20Skincare%2C%20Makeup%20%26%20Suncare%20from%20Japan;pscdl=noapi;gtm=45fe4510v9169834282z876795358za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.shiseido.com%2F

activityi;src=4625505;type=shiseido;cat=allpgstd;ord=7361303973082;npa=0;auiddc=1220084497.1714910752;u2=%2F;u1=SHISEIDO%20%7C%20Skincare%2C%20Makeup%20%26%20Suncare%20from%20Japan;pscdl=noapi;gtm=45fe4510v9169834282z876795358za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.shiseido.com%2F

1062 ms

owl.carousel.min.css

owl.carousel.min.css

110 ms

collect

collect

552 ms

detector-bootstrap_es5.min.js

detector-bootstrap_es5.min.js

497 ms

main.2bdc3040.js

main.2bdc3040.js

256 ms

collect

collect

1108 ms

ShiseidoBotStyles

ShiseidoBotStyles

466 ms

jsp

jsp

969 ms

embed.js

embed.js

670 ms

jquery-ui.min.css

jquery-ui.min.css

663 ms

mpel_storage.html

mpel_storage.html

362 ms

pptm.js

pptm.js

833 ms

runtime_6459738026535cda4232dc813c61447d.js

runtime_6459738026535cda4232dc813c61447d.js

825 ms

owl.carousel.min.css

owl.carousel.min.css

502 ms

DynamicYield-GetAPIProperties

DynamicYield-GetAPIProperties

512 ms

iframe_api

iframe_api

685 ms

ga-audiences

ga-audiences

553 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

537 ms

webcomponents-bundle.js

webcomponents-bundle.js

608 ms

260075477522609

260075477522609

213 ms

track.gif

track.gif

446 ms

605 ms

main.MTc5M2Y0YjUwNA.js

main.MTc5M2Y0YjUwNA.js

92 ms

pp.js

pp.js

90 ms

mpel

mpel

82 ms

jquery-ui.min.css

jquery-ui.min.css

253 ms

CQRecomm-Start

CQRecomm-Start

518 ms

mobile_menu

mobile_menu

281 ms

conversion.js

conversion.js

469 ms

src=4625505;type=shiseido;cat=allpgstd;ord=7361303973082;npa=0;auiddc=*;u2=%2F;u1=SHISEIDO%20%7C%20Skincare%2C%20Makeup%20%26%20Suncare%20from%20Japan;pscdl=noapi;gtm=45fe4510v9169834282z876795358za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.shiseido.com%2F

src=4625505;type=shiseido;cat=allpgstd;ord=7361303973082;npa=0;auiddc=*;u2=%2F;u1=SHISEIDO%20%7C%20Skincare%2C%20Makeup%20%26%20Suncare%20from%20Japan;pscdl=noapi;gtm=45fe4510v9169834282z876795358za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.shiseido.com%2F

451 ms

mpel_ssd.js

mpel_ssd.js

231 ms

pebble

pebble

232 ms

__Analytics-Start

__Analytics-Start

519 ms

www-widgetapi.js

www-widgetapi.js

106 ms

main-v2_b0f9dea1e3910d3b6e492e0d6dab8565.js

main-v2_b0f9dea1e3910d3b6e492e0d6dab8565.js

128 ms

cjs_min_3a843477d8e318f67237a66d0a58c542.js

cjs_min_3a843477d8e318f67237a66d0a58c542.js

187 ms

muse.js

muse.js

87 ms

ts

ts

290 ms

nice-select.css

nice-select.css

114 ms

mpel_storage.html

mpel_storage.html

102 ms

el3.gif

el3.gif

197 ms

webcomponents-bundle.js

webcomponents-bundle.js

59 ms

global_footer

global_footer

112 ms

overlay

overlay

214 ms

css

css

127 ms

css

css

151 ms

main-en.css

main-en.css

119 ms

index.html

index.html

76 ms

glide.core.min.css

glide.core.min.css

67 ms

nice-select.css

nice-select.css

66 ms

nsjs

nsjs

130 ms

ts

ts

116 ms

glide.core.min.css

glide.core.min.css

30 ms

cs

cs

31 ms

ytc.js

ytc.js

25 ms

30 ms

iu3

iu3

29 ms

10096226.json

10096226.json

3 ms

0768614208570_1.jpg

0768614208570_1.jpg

40 ms

0768614208570_2.jpg

0768614208570_2.jpg

38 ms

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0195106521662_2.jpg

0195106521662_2.jpg

54 ms

bioperformancecreamduo_1.jpg

bioperformancecreamduo_1.jpg

38 ms

53 ms

pr

pr

19 ms

282 ms

setuid

setuid

228 ms

cookie_sync

cookie_sync

307 ms

Serving

Serving

324 ms

amazon

amazon

301 ms

sync

sync

47 ms

map

map

463 ms

usermatch.gif

usermatch.gif

44 ms

v1

v1

297 ms

v2

v2

44 ms

usersync

usersync

313 ms

ecm3

ecm3

326 ms

pixel

pixel

326 ms

197 ms

ecm3

ecm3

72 ms

match

match

55 ms

ecm3

ecm3

80 ms

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69 ms

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79 ms

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80 ms

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ecm3

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pixel

pixel

18 ms

ecm3

ecm3

10 ms

Accessibility Review

shiseido.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

shiseido.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shiseido.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shiseido.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shiseido.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shiseido.com

Open Graph description is not detected on the main page of SHISEIDO. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: