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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shoestring.com.au

shoestring.com.au

Page Load Speed

5.8 sec in total

First Response

841 ms

Resources Loaded

4.6 sec

Page Rendered

387 ms

shoestring.com.au screenshot

About Website

Click here to check amazing Shoestring content. Otherwise, check out these important facts you probably never knew about shoestring.com.au

Technology news and startup data from the ANZ region

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Key Findings

We analyzed Shoestring.com.au page load time and found that the first response time was 841 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

shoestring.com.au performance score

0

Network Requests Diagram

wp-signup.php

841 ms

wp-emoji-release.min.js

41 ms

dashicons.min.css

22 ms

thickbox.css

35 ms

widget.css

36 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Shoestring.com.au, 13% (13 requests) were made to Static.xx.fbcdn.net and 9% (9 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (841 ms) relates to the external source Startupdaily.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 924.4 kB (71%)

Content Size

1.3 MB

After Optimization

371.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shoestring.com.au main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 646.7 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 40.0 kB

  • Original 53.5 kB
  • After minification 52.1 kB
  • After compression 13.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.0 kB or 75% of the original size.

Image Optimization

-61%

Potential reduce by 101.5 kB

  • Original 166.0 kB
  • After minification 64.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shoestring needs image optimization as it can save up to 101.5 kB or 61% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 450.2 kB

  • Original 646.7 kB
  • After minification 605.0 kB
  • After compression 196.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 450.2 kB or 70% of the original size.

CSS Optimization

-77%

Potential reduce by 332.6 kB

  • Original 430.0 kB
  • After minification 368.2 kB
  • After compression 97.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shoestring.com.au needs all CSS files to be minified and compressed as it can save up to 332.6 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 63 (66%)

Requests Now

95

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shoestring. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

wp-signup.php

wp-signup.php

841 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

41 ms

dashicons.min.css

dashicons.min.css

22 ms

thickbox.css

thickbox.css

35 ms

widget.css

widget.css

36 ms

layout.css

layout.css

37 ms

styles.css

styles.css

88 ms

eckoplugin.css

eckoplugin.css

36 ms

testimonials.css

testimonials.css

38 ms

pagenavi-css.css

pagenavi-css.css

39 ms

public.css

public.css

52 ms

magnific-popup.css

magnific-popup.css

40 ms

easy-social-share-buttons.css

easy-social-share-buttons.css

80 ms

essb-mailform.css

essb-mailform.css

65 ms

styles.css

styles.css

52 ms

theme.css

theme.css

66 ms

css

css

93 ms

www.startupdaily.net

www.startupdaily.net

508 ms

jquery.js

jquery.js

68 ms

jquery-migrate.min.js

jquery-migrate.min.js

71 ms

load-post.js

load-post.js

76 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

74 ms

jquery.cookie.js

jquery.cookie.js

75 ms

public.js

public.js

81 ms

essb-mailform.js

essb-mailform.js

77 ms

jquery.cookie.js

jquery.cookie.js

80 ms

font-awesome.css

font-awesome.css

49 ms

css

css

72 ms

f43756d279eabb357b78dab47141c2ca.css

f43756d279eabb357b78dab47141c2ca.css

13 ms

css

css

16 ms

thickbox.js

thickbox.js

13 ms

jquery.form.min.js

jquery.form.min.js

715 ms

scripts.js

scripts.js

12 ms

eckoplugin.js

eckoplugin.js

12 ms

html5-placeholder-polyfill.min.js

html5-placeholder-polyfill.min.js

17 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

18 ms

jquery.carouFredSel-6.2.1.js

jquery.carouFredSel-6.2.1.js

18 ms

testimonials.js

testimonials.js

14 ms

theme.min.js

theme.min.js

26 ms

comment-reply.min.js

comment-reply.min.js

19 ms

wp-embed.min.js

wp-embed.min.js

18 ms

jquery-1.12.0.min.js

jquery-1.12.0.min.js

14 ms

jquery.dfp.min.js

jquery.dfp.min.js

17 ms

d10e59799589d7e9b63d62b395db7596.js

d10e59799589d7e9b63d62b395db7596.js

46 ms

atrk.js

atrk.js

80 ms

analytics.js

analytics.js

26 ms

startupdaily-logo.png

startupdaily-logo.png

11 ms

partner1-2.jpg

partner1-2.jpg

12 ms

partner2-2.jpg

partner2-2.jpg

58 ms

startupdaily-logo-light.png

startupdaily-logo-light.png

61 ms

my-test.png

my-test.png

55 ms

my-test.png

my-test.png

53 ms

ODelI1aHBYDBqgeIAH2zlEY6Fu39Tt9XkmtSosaMoEA.ttf

ODelI1aHBYDBqgeIAH2zlEY6Fu39Tt9XkmtSosaMoEA.ttf

51 ms

toadOcfmlt9b38dHJxOBGBRq_IsDXucKYMk4-diqPEc.ttf

toadOcfmlt9b38dHJxOBGBRq_IsDXucKYMk4-diqPEc.ttf

51 ms

collect

collect

38 ms

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

63 ms

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

zhcz-_WihjSQC0oHJ9TCYMDdSZkkecOE1hvV7ZHvhyU.ttf

29 ms

IQHow_FEYlDC4Gzy_m8fcsBaWKZ57bY3RXgXH6dOjZ0.ttf

IQHow_FEYlDC4Gzy_m8fcsBaWKZ57bY3RXgXH6dOjZ0.ttf

30 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

30 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

60 ms

atrk.gif

atrk.gif

72 ms

all.js

all.js

501 ms

people_icon.png

people_icon.png

38 ms

collect

collect

80 ms

test.png

test.png

55 ms

easy-social-share-buttons.js

easy-social-share-buttons.js

236 ms

gpt.js

gpt.js

217 ms

loadingAnimation.gif

loadingAnimation.gif

62 ms

prev.png

prev.png

53 ms

next.png

next.png

51 ms

pubads_impl_82.js

pubads_impl_82.js

26 ms

117 ms

xd_arbiter.php

xd_arbiter.php

237 ms

xd_arbiter.php

xd_arbiter.php

452 ms

ads

ads

96 ms

container.html

container.html

20 ms

9593122382352685362

9593122382352685362

85 ms

10360501595812118579

10360501595812118579

50 ms

14032119869467884497

14032119869467884497

40 ms

osd.js

osd.js

11 ms

ping

ping

74 ms

page.php

page.php

146 ms

4n08FrZmW0I.css

4n08FrZmW0I.css

289 ms

gPLjjXw4kx2.css

gPLjjXw4kx2.css

358 ms

X6vRG7qpshl.css

X6vRG7qpshl.css

428 ms

q68gy-v_YMF.js

q68gy-v_YMF.js

625 ms

YvxwM8R7ol8.js

YvxwM8R7ol8.js

645 ms

ihptErjAmMX.js

ihptErjAmMX.js

561 ms

1BQnIVjTFoC.js

1BQnIVjTFoC.js

659 ms

6PDLJFN-l6_.js

6PDLJFN-l6_.js

644 ms

cUsKAwzqrQw.js

cUsKAwzqrQw.js

659 ms

12809515_890202387777806_2021581451263195476_n.jpg

12809515_890202387777806_2021581451263195476_n.jpg

347 ms

12495257_890204091110969_3303727345414686619_n.png

12495257_890204091110969_3303727345414686619_n.png

411 ms

10354686_10150004552801856_220367501106153455_n.jpg

10354686_10150004552801856_220367501106153455_n.jpg

482 ms

12295394_112972005737951_8280730203322255572_n.jpg

12295394_112972005737951_8280730203322255572_n.jpg

552 ms

12509379_753888998088890_4132642416004322647_n.jpg

12509379_753888998088890_4132642416004322647_n.jpg

550 ms

943839_1729169303963594_331033008302768771_n.jpg

943839_1729169303963594_331033008302768771_n.jpg

552 ms

11811400_1604281493157629_6709687279140691867_n.jpg

11811400_1604281493157629_6709687279140691867_n.jpg

550 ms

12376737_1221801267836159_5292625153249190590_n.jpg

12376737_1221801267836159_5292625153249190590_n.jpg

553 ms

12226996_1709566979327798_5222708422625234664_n.jpg

12226996_1709566979327798_5222708422625234664_n.jpg

552 ms

ZS8q378OQsF.png

ZS8q378OQsF.png

128 ms

wL6VQj7Ab77.png

wL6VQj7Ab77.png

129 ms

s7jcwEQH7Sx.png

s7jcwEQH7Sx.png

129 ms

6GqoI2ZyIrf.png

6GqoI2ZyIrf.png

68 ms

SEO Factors

shoestring.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shoestring.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shoestring.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shoestring.com.au

Open Graph description is not detected on the main page of Shoestring. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: