Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

shop.kz

Интернет-магазин Белый Ветер

Page Load Speed

6.5 sec in total

First Response

647 ms

Resources Loaded

4.9 sec

Page Rendered

926 ms

shop.kz screenshot

About Website

Visit shop.kz now to see the best up-to-date Shop content for Kazakhstan and also check out these interesting facts you probably never knew about shop.kz

Купить в интернет-магазине Белый Ветер электронику, компьютерные комплектующие, аксессуары и бытовую технику по низким ценам ➤ Более 10 000 наименований товаров ✔ Доставка по Казахстану, городам: Алма...

Visit shop.kz

Key Findings

We analyzed Shop.kz page load time and found that the first response time was 647 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

shop.kz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value19.6 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value2,110 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.163

72/100

15%

TTI (Time to Interactive)

Value24.3 s

0/100

10%

Network Requests Diagram

shop.kz

647 ms

shop.kz

1388 ms

chunk-vendors.js

523 ms

app.js

675 ms

gtm.js

79 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 75% of them (64 requests) were addressed to the original Shop.kz, 5% (4 requests) were made to Static.shop.kz and 4% (3 requests) were made to Whitewind.kz. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Whitewind.kz.

Page Optimization Overview & Recommendations

Page size can be reduced by 782.2 kB (33%)

Content Size

2.4 MB

After Optimization

1.6 MB

In fact, the total size of Shop.kz main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 849.4 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 683.5 kB

  • Original 790.5 kB
  • After minification 654.4 kB
  • After compression 107.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 136.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 683.5 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 25.1 kB

  • Original 849.4 kB
  • After minification 824.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 70.0 kB

  • Original 662.8 kB
  • After minification 662.8 kB
  • After compression 592.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 70.0 kB or 11% of the original size.

CSS Optimization

-4%

Potential reduce by 3.5 kB

  • Original 93.3 kB
  • After minification 93.3 kB
  • After compression 89.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.kz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (60%)

Requests Now

67

After Optimization

27

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

shop.kz accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.kz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shop.kz SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    RU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.kz can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that Shop.kz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: