Tools & Wizards About Us
shop.southwestvacations.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

shop.southwestvacations.com

Southwest Vacations - Official Vacation Packages of Southwest Airlines

Page Load Speed

7.6 sec in total

First Response

220 ms

Resources Loaded

6.6 sec

Page Rendered

766 ms

shop.southwestvacations.com screenshot

About Website

Visit shop.southwestvacations.com now to see the best up-to-date Shop Southwest Vacations content for United States and also check out these interesting facts you probably never knew about shop.southwestvacations.com

Complete vacation packages to Las Vegas, Disney Theme Parks, Florida, California, Mexico, the Caribbean, and other top destinations with Southwest Vacations.

Visit shop.southwestvacations.com

Key Findings

We analyzed Shop.southwestvacations.com page load time and found that the first response time was 220 ms and then it took 7.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

shop.southwestvacations.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value5,630 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

shop.southwestvacations.com

220 ms

shop.southwestvacations.com

186 ms

www.southwestvacations.com

1943 ms

10034870-10033984.js

56 ms

basecss

288 ms

Our browser made a total of 115 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Shop.southwestvacations.com, 31% (36 requests) were made to Southwestvacations.com and 8% (9 requests) were made to Media.triseptsolutions.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Southwestvacations.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 75.2 kB (22%)

Content Size

339.5 kB

After Optimization

264.3 kB

  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.southwestvacations.com main page is 339.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 164.3 kB which makes up the majority of the site volume.

HTML Optimization

-0%

Potential reduce by -8 B

  • Original 0 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This web page is already compressed.

Image Optimization

-36%

Potential reduce by 21.1 kB

  • Original 58.2 kB
  • After minification 37.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop Southwest Vacations needs image optimization as it can save up to 21.1 kB or 36% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-7%

Potential reduce by 11.5 kB

  • Original 164.3 kB
  • After minification 164.3 kB
  • After compression 152.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-36%

Potential reduce by 42.6 kB

  • Original 117.0 kB
  • After minification 117.0 kB
  • After compression 74.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.southwestvacations.com needs all CSS files to be minified and compressed as it can save up to 42.6 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (71%)

Requests Now

104

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Southwest Vacations. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.southwestvacations.com

shop.southwestvacations.com

220 ms

shop.southwestvacations.com

shop.southwestvacations.com

186 ms

www.southwestvacations.com

www.southwestvacations.com

1943 ms

10034870-10033984.js

10034870-10033984.js

56 ms

basecss

basecss

288 ms

bookingsearchaxd.css

bookingsearchaxd.css

124 ms

swav_theme.min.css

swav_theme.min.css

113 ms

hotelsale-gradient-patch.css

hotelsale-gradient-patch.css

146 ms

consumerAdvisoriesContainer-view2.min.css

consumerAdvisoriesContainer-view2.min.css

144 ms

heroblock-container.min.css

heroblock-container.min.css

166 ms

partnerlogoblock.min.css

partnerlogoblock.min.css

162 ms

contentbannerblock.min.css

contentbannerblock.min.css

146 ms

jumplinksblock.min.css

jumplinksblock.min.css

157 ms

restoolblock.min.css

restoolblock.min.css

159 ms

xhtmlblock.min.css

xhtmlblock.min.css

169 ms

javascriptblock-container.min.css

javascriptblock-container.min.css

167 ms

contentbannerimagelistblock.min.css

contentbannerimagelistblock.min.css

171 ms

onsale-filter-view2.min.css

onsale-filter-view2.min.css

235 ms

onsalefinderblock-view2.min.css

onsalefinderblock-view2.min.css

174 ms

clickablecardlist.min.css

clickablecardlist.min.css

190 ms

clickablecontentcardlistblock.min.css

clickablecontentcardlistblock.min.css

193 ms

epiScripts

epiScripts

482 ms

WebResource.axd

WebResource.axd

456 ms

WebResource.axd

WebResource.axd

312 ms

GetFormInitScript

GetFormInitScript

195 ms

js

js

125 ms

find.js

find.js

50 ms

Blocks.min.js

Blocks.min.js

72 ms

DataLayerManager.min.js

DataLayerManager.min.js

108 ms

DealsDestinationLandingPage.min.js

DealsDestinationLandingPage.min.js

95 ms

choosen.min.js

choosen.min.js

132 ms

WebResource.axd

WebResource.axd

208 ms

_Incapsula_Resource

_Incapsula_Resource

144 ms

swav-logo.svg

swav-logo.svg

889 ms

mcoavtr_m01.jpg

mcoavtr_m01.jpg

932 ms

rating_SV.png

rating_SV.png

896 ms

tripadvisor_logo_transp_106x16-58645-0-en_US.png

tripadvisor_logo_transp_106x16-58645-0-en_US.png

640 ms

rating_SV_empty.png

rating_SV_empty.png

925 ms

ai.0.js

ai.0.js

58 ms

swav-mnav-icon-sprite.png

swav-mnav-icon-sprite.png

900 ms

SouthwestSans-Regular.otf

SouthwestSans-Regular.otf

616 ms

SouthwestSans-Regular.otf

SouthwestSans-Regular.otf

899 ms

selected-pkg.png

selected-pkg.png

892 ms

arrow_down_48px-128.png

arrow_down_48px-128.png

888 ms

hawaii-hero-maui.png

hawaii-hero-maui.png

932 ms

icomoon.ttf

icomoon.ttf

855 ms

SouthwestSans-Bold.otf

SouthwestSans-Bold.otf

581 ms

icon_SW_External.png

icon_SW_External.png

788 ms

gtm.js

gtm.js

702 ms

_Incapsula_Resource

_Incapsula_Resource

283 ms

PreviousAvailJsonp.aspx

PreviousAvailJsonp.aspx

664 ms

chosen-sprite.png

chosen-sprite.png

105 ms

analytics.js

analytics.js

133 ms

conversion_async.js

conversion_async.js

287 ms

southwestvacations.js

southwestvacations.js

285 ms

core.js

core.js

275 ms

ld.js

ld.js

269 ms

ld.js

ld.js

268 ms

bat.js

bat.js

972 ms

tag.js

tag.js

237 ms

js

js

91 ms

activityi;src=9339557;type=homep0;cat=swavh0;ord=6051245827321;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

activityi;src=9339557;type=homep0;cat=swavh0;ord=6051245827321;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

1054 ms

activityi;src=9339557;type=count0;cat=swava0;ord=941241631866;gtm=2wgac0;auiddc=23448065.1665696108;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

activityi;src=9339557;type=count0;cat=swava0;ord=941241631866;gtm=2wgac0;auiddc=23448065.1665696108;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

1054 ms

activityi;src=10944536;type=swcnt0;cat=swav00;ord=5277857878408;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

activityi;src=10944536;type=swcnt0;cat=swav00;ord=5277857878408;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

1052 ms

activityi;src=10944536;type=swcnt0;cat=swavh0;ord=2836044521560;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

activityi;src=10944536;type=swcnt0;cat=swavh0;ord=2836044521560;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

1052 ms

collect

collect

174 ms

policy

policy

850 ms

908 ms

collect

collect

832 ms

question.gif

question.gif

747 ms

OriginsJsonp.aspx

OriginsJsonp.aspx

626 ms

DestinationsJsonp.aspx

DestinationsJsonp.aspx

625 ms

main.3a217bc7.js

main.3a217bc7.js

196 ms

arrow_left.png

arrow_left.png

190 ms

arrow_right.png

arrow_right.png

187 ms

syncframe

syncframe

154 ms

src=10944536;type=swcnt0;cat=swav00;ord=5277857878408;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

src=10944536;type=swcnt0;cat=swav00;ord=5277857878408;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

115 ms

src=10944536;type=swcnt0;cat=swavh0;ord=2836044521560;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

src=10944536;type=swcnt0;cat=swavh0;ord=2836044521560;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

134 ms

src=9339557;type=homep0;cat=swavh0;ord=6051245827321;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

src=9339557;type=homep0;cat=swavh0;ord=6051245827321;gtm=2wgac0;auiddc=23448065.1665696108;u1=HomePage;u2=https%3A%2F%2Fwww.southwestvacations.com%2F;u3=undefined;u4=undefined;u5=undefined;u12=undefined;u13=%5BNonstop%20Preferred%5D;u14=%5BAll%20Inclusive%5D;u15=undefined;u16=undefined;u17=undefined;u18=undefined;u21=undefined;u22=undefined;u23=undefined;u24=undefined;u25=undefined;u26=undefined;u27=undefined;u28=undefined;u29=undefined;u30=undefined;u31=undefined;u32=undefined;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

148 ms

src=9339557;type=count0;cat=swava0;ord=941241631866;gtm=2wgac0;auiddc=23448065.1665696108;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

src=9339557;type=count0;cat=swava0;ord=941241631866;gtm=2wgac0;auiddc=23448065.1665696108;~oref=https%3A%2F%2Fwww.southwestvacations.com%2F

145 ms

ga-audiences

ga-audiences

98 ms

pageInfo

pageInfo

62 ms

111 ms

68 ms

event

event

67 ms

40 ms

riu-palace-costa-rica.jpg

riu-palace-costa-rica.jpg

239 ms

ct.html

ct.html

38 ms

pixel

pixel

252 ms

cksync.php

cksync.php

309 ms

Pug

Pug

277 ms

tap.php

tap.php

286 ms

v1

v1

297 ms

417 ms

um

um

279 ms

idsync

idsync

915 ms

sync

sync

375 ms

sync

sync

279 ms

c.gif

c.gif

303 ms

1017

1017

315 ms

pixel_sync

pixel_sync

313 ms

1

1

372 ms

sync.htm

sync.htm

269 ms

10.11.22-aua-hp-tile-ad.png

10.11.22-aua-hp-tile-ad.png

1487 ms

sync

sync

404 ms

cookiematch.aspx

cookiematch.aspx

151 ms

match

match

41 ms

sync

sync

101 ms

rum

rum

81 ms

xuid

xuid

80 ms

cookiematch.aspx

cookiematch.aspx

28 ms

28292

28292

32 ms

track

track

235 ms

demconf.jpg

demconf.jpg

7 ms

g.pixel

g.pixel

29 ms

Accessibility Review

shop.southwestvacations.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

shop.southwestvacations.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

shop.southwestvacations.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.southwestvacations.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shop.southwestvacations.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.southwestvacations.com

Open Graph description is not detected on the main page of Shop Southwest Vacations. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: