Tools & Wizards About Us
shopback.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

shopback.com

ShopBack: Shop smarter. For the wins.

Page Load Speed

5.8 sec in total

First Response

1.7 sec

Resources Loaded

3.8 sec

Page Rendered

322 ms

shopback.com screenshot

About Website

Click here to check amazing Shop Back content for Singapore. Otherwise, check out these important facts you probably never knew about shopback.com

ShopBack enables shoppers to discover the best prices and offers, pay easily and get rewards for shopping. Find out about job and partnership opportunities, the latest news from ShopBack, as well as o...

Visit shopback.com

Key Findings

We analyzed Shopback.com page load time and found that the first response time was 1.7 sec and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

shopback.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

8/100

10%

LCP (Largest Contentful Paint)

Value27.8 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value8,740 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.22

57/100

15%

TTI (Time to Interactive)

Value28.3 s

0/100

10%

Network Requests Diagram

www.shopback.com

1674 ms

application-default.f38808d2.css

37 ms

css

210 ms

api.js

149 ms

vendor.812fa96d.js

200 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 48% of them (32 requests) were addressed to the original Shopback.com, 21% (14 requests) were made to D1fnf6j6sdangi.cloudfront.net and 9% (6 requests) were made to Shopily.s3.amazonaws.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source D1fnf6j6sdangi.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (60%)

Content Size

1.8 MB

After Optimization

736.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shopback.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 822.1 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 93.5 kB

  • Original 109.7 kB
  • After minification 92.4 kB
  • After compression 16.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.5 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 3.8 kB

  • Original 370.7 kB
  • After minification 366.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Back images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 536.5 kB

  • Original 822.1 kB
  • After minification 822.1 kB
  • After compression 285.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 536.5 kB or 65% of the original size.

CSS Optimization

-87%

Potential reduce by 466.4 kB

  • Original 534.2 kB
  • After minification 533.2 kB
  • After compression 67.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopback.com needs all CSS files to be minified and compressed as it can save up to 466.4 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (22%)

Requests Now

64

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Back. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.shopback.com

www.shopback.com

1674 ms

application-default.f38808d2.css

application-default.f38808d2.css

37 ms

css

css

210 ms

api.js

api.js

149 ms

vendor.812fa96d.js

vendor.812fa96d.js

200 ms

third-party.6853426f.js

third-party.6853426f.js

203 ms

combined.4bd2f0bb.js

combined.4bd2f0bb.js

119 ms

advertisement.js

advertisement.js

119 ms

SB-Happybag.png

SB-Happybag.png

570 ms

ASOS-Carousel.jpg

ASOS-Carousel.jpg

1891 ms

850x232-Christmas.png

850x232-Christmas.png

576 ms

metallic-cape-the-ropes-300x300.jpg

metallic-cape-the-ropes-300x300.jpg

1695 ms

0612-Travel-Hero.jpg

0612-Travel-Hero.jpg

1683 ms

Lazadacom-discount-coupons-0407.jpg

Lazadacom-discount-coupons-0407.jpg

1248 ms

carters.png

carters.png

1238 ms

fathead-discount-coupons-apr16.png

fathead-discount-coupons-apr16.png

1250 ms

sb-raf-sg.png

sb-raf-sg.png

1488 ms

SB-Logo.png

SB-Logo.png

108 ms

straitstimes.png

straitstimes.png

57 ms

newpaper.png

newpaper.png

38 ms

today.png

today.png

110 ms

asiaone.png

asiaone.png

111 ms

lhzb.png

lhzb.png

225 ms

businesstimes.png

businesstimes.png

225 ms

asianentrepreneur.png

asianentrepreneur.png

537 ms

vulcan.png

vulcan.png

453 ms

techinasia.png

techinasia.png

535 ms

dealstreetasia.png

dealstreetasia.png

535 ms

smartlocal.png

smartlocal.png

534 ms

cosmopolitan.png

cosmopolitan.png

554 ms

fb-sq-dark.jpg

fb-sq-dark.jpg

563 ms

sb-footer-bags.png

sb-footer-bags.png

746 ms

sb-logo-red.png

sb-logo-red.png

571 ms

shopback-logo.jpg

shopback-logo.jpg

569 ms

butu-its-aliens-300x250.jpg

butu-its-aliens-300x250.jpg

1676 ms

wool-300x200.jpg

wool-300x200.jpg

1899 ms

kaya-toast-card-300x300.jpg

kaya-toast-card-300x300.jpg

1687 ms

asos-coupons.jpg

asos-coupons.jpg

553 ms

ShopBop.png

ShopBop.png

569 ms

NEWEGG-discount-coupons-2209.jpg

NEWEGG-discount-coupons-2209.jpg

580 ms

steve-madden-discount-coupons-0512.png

steve-madden-discount-coupons-0512.png

582 ms

gap-discount-coupon-1201.png

gap-discount-coupon-1201.png

582 ms

adidas-discount-coupons-2511.jpg

adidas-discount-coupons-2511.jpg

609 ms

aliexpress-discount-coupons-0406.jpg

aliexpress-discount-coupons-0406.jpg

583 ms

rosegal-discount-coupons-0801.png

rosegal-discount-coupons-0801.png

1506 ms

loft-discount-coupon-1301.png

loft-discount-coupon-1301.png

1541 ms

banana-republic-discount-coupon-1301.png

banana-republic-discount-coupon-1301.png

661 ms

iherb-discount-coupons.png

iherb-discount-coupons.png

656 ms

FRAGRANCEX-discount-coupons-2209.jpg

FRAGRANCEX-discount-coupons-2209.jpg

1959 ms

ecco-discount-coupons-2209.jpg

ecco-discount-coupons-2209.jpg

1796 ms

recaptcha__en.js

recaptcha__en.js

616 ms

analytics.js

analytics.js

529 ms

gtm.js

gtm.js

559 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

347 ms

search_keywords

search_keywords

1374 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

388 ms

3

3

1279 ms

flipclock.css

flipclock.css

142 ms

animate.min.css

animate.min.css

191 ms

hover-min.css

hover-min.css

131 ms

slick.css

slick.css

195 ms

font-awesome.css

font-awesome.css

219 ms

collect

collect

33 ms

33 ms

9 ms

SB-Mobile-Logo.png

SB-Mobile-Logo.png

4 ms

Accessibility Review

shopback.com accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

shopback.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

shopback.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopback.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shopback.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shopback.com

Open Graph data is detected on the main page of Shop Back. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: