Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

shopdirekt.ch

ShopDirekt - Ihr Shop für aussergewöhnliche Produkte

Page Load Speed

9.2 sec in total

First Response

1.8 sec

Resources Loaded

7 sec

Page Rendered

347 ms

shopdirekt.ch screenshot

About Website

Welcome to shopdirekt.ch homepage info - get ready to check Shop Direkt best content right away, or after learning these important things about shopdirekt.ch

ShopDirekt das heisst Shoppingerlebnis pur: Suche, verweile – und du wirst immer etwas Überraschendes ODER Neues finden!

Visit shopdirekt.ch

Key Findings

We analyzed Shopdirekt.ch page load time and found that the first response time was 1.8 sec and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

shopdirekt.ch performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value780 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.229

54/100

15%

TTI (Time to Interactive)

Value15.0 s

8/100

10%

Network Requests Diagram

www.shopdirekt.ch

1835 ms

language-selector.css

230 ms

widget.css

237 ms

language-selector-click.css

228 ms

style.min.css

338 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 87% of them (88 requests) were addressed to the original Shopdirekt.ch, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Shopdirekt.ch.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.5 kB (7%)

Content Size

3.5 MB

After Optimization

3.3 MB

In fact, the total size of Shopdirekt.ch main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 98.8 kB

  • Original 117.7 kB
  • After minification 110.7 kB
  • After compression 18.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.8 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 125.7 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Direkt images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 6.2 kB

  • Original 187.3 kB
  • After minification 187.3 kB
  • After compression 181.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 8.7 kB

  • Original 111.1 kB
  • After minification 111.0 kB
  • After compression 102.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shopdirekt.ch has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 70 (73%)

Requests Now

96

After Optimization

26

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Direkt. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 30 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

shopdirekt.ch accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

shopdirekt.ch best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

shopdirekt.ch SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopdirekt.ch can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Shopdirekt.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Shop Direkt. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: