Tools & Wizards About Us
shoplincoln.com screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

shoplincoln.com

ShopLincoln.com - Shop Locally in Lincoln, Nebraska, United States

Page Load Speed

2 sec in total

First Response

313 ms

Resources Loaded

1.3 sec

Page Rendered

385 ms

shoplincoln.com screenshot

About Website

Click here to check amazing Shop Lincoln content. Otherwise, check out these important facts you probably never knew about shoplincoln.com

ShopLincoln.com - Find Lincoln Businesses, Products, Services, Coupons, Sales, Deals, Gift Certficates, Online Menus & More!

Visit shoplincoln.com

Key Findings

We analyzed Shoplincoln.com page load time and found that the first response time was 313 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

shoplincoln.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

68/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.7 s

90/100

10%

Network Requests Diagram

shoplincoln.com

313 ms

shoplincoln.com

352 ms

newerstyle.css

40 ms

newpod.css

59 ms

button.css

58 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 83% of them (68 requests) were addressed to the original Shoplincoln.com, 4% (3 requests) were made to Facebook.com and 2% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (352 ms) belongs to the original domain Shoplincoln.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 448.0 kB (34%)

Content Size

1.3 MB

After Optimization

868.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shoplincoln.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 794.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 40.6 kB

  • Original 55.0 kB
  • After minification 51.7 kB
  • After compression 14.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.6 kB or 74% of the original size.

Image Optimization

-4%

Potential reduce by 30.0 kB

  • Original 794.0 kB
  • After minification 764.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Lincoln images are well optimized though.

JavaScript Optimization

-81%

Potential reduce by 328.8 kB

  • Original 408.3 kB
  • After minification 260.5 kB
  • After compression 79.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 328.8 kB or 81% of the original size.

CSS Optimization

-82%

Potential reduce by 48.6 kB

  • Original 59.5 kB
  • After minification 39.6 kB
  • After compression 10.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shoplincoln.com needs all CSS files to be minified and compressed as it can save up to 48.6 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (68%)

Requests Now

79

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shoplincoln.com

shoplincoln.com

313 ms

shoplincoln.com

shoplincoln.com

352 ms

newerstyle.css

newerstyle.css

40 ms

newpod.css

newpod.css

59 ms

button.css

button.css

58 ms

newbusinesslist.css

newbusinesslist.css

47 ms

global.css

global.css

47 ms

main.css

main.css

52 ms

popupbox.css

popupbox.css

77 ms

marketplaceButtons.cfm

marketplaceButtons.cfm

98 ms

gb_newstyles.css

gb_newstyles.css

73 ms

pageset.css

pageset.css

85 ms

stars.css

stars.css

91 ms

calendar_input.css

calendar_input.css

83 ms

viewmenu.css

viewmenu.css

105 ms

mooRainbow.css

mooRainbow.css

107 ms

font-awesome.min.css

font-awesome.min.css

48 ms

text-security.css

text-security.css

111 ms

AJS.js

AJS.js

119 ms

AJS_fx.js

AJS_fx.js

126 ms

gb_newscripts.js

gb_newscripts.js

133 ms

mootools-full-1.11.js

mootools-full-1.11.js

136 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

146 ms

newmain.js

newmain.js

138 ms

mooRainbow.js

mooRainbow.js

154 ms

newpageset.js

newpageset.js

161 ms

ExtendString.js

ExtendString.js

168 ms

popupbox.js

popupbox.js

163 ms

viewmenu.js

viewmenu.js

164 ms

newlistAjax.js

newlistAjax.js

176 ms

pseudo_button.js

pseudo_button.js

187 ms

QueryStringManager.js

QueryStringManager.js

190 ms

phoneNumbers.js

phoneNumbers.js

190 ms

EmailAddress.js

EmailAddress.js

190 ms

shipping.js

shipping.js

196 ms

newpod.js

newpod.js

208 ms

cartcookie.js

cartcookie.js

217 ms

searchbox.js

searchbox.js

216 ms

js

js

89 ms

script.build.js.cfm

script.build.js.cfm

236 ms

css

css

129 ms

resultsSet.css

resultsSet.css

178 ms

business_posts.css

business_posts.css

187 ms

tabs.css

tabs.css

197 ms

tokens.css

tokens.css

198 ms

table.css

table.css

198 ms

WishLists.css

WishLists.css

210 ms

powershop-rounded.png

powershop-rounded.png

154 ms

twitter.png

twitter.png

71 ms

facebook.png

facebook.png

72 ms

youtube.png

youtube.png

68 ms

logo.svg

logo.svg

139 ms

addtolist.svg

addtolist.svg

69 ms

checkmark.svg

checkmark.svg

68 ms

coupon.svg

coupon.svg

73 ms

search.png

search.png

72 ms

plus.svg

plus.svg

87 ms

products.png

products.png

72 ms

cart.svg

cart.svg

102 ms

shop.svg

shop.svg

103 ms

working.gif

working.gif

104 ms

mGlass.svg

mGlass.svg

123 ms

transparent.gif

transparent.gif

104 ms

main10000226.png

main10000226.png

207 ms

main10000136.png

main10000136.png

211 ms

main10000227.png

main10000227.png

211 ms

top_twitter.png

top_twitter.png

140 ms

top_facebook.png

top_facebook.png

148 ms

top_youtube.png

top_youtube.png

210 ms

logo.svg

logo.svg

206 ms

like.php

like.php

152 ms

1684.jpg

1684.jpg

263 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

49 ms

searchsuggestionsshadow.png

searchsuggestionsshadow.png

156 ms

ClaimYourFreeListing.png

ClaimYourFreeListing.png

191 ms

Neednewwebsite.png

Neednewwebsite.png

189 ms

sdk.js

sdk.js

90 ms

like.php

like.php

100 ms

jRyM68OSgu3.js

jRyM68OSgu3.js

135 ms

FEppCFCt76d.png

FEppCFCt76d.png

136 ms

sdk.js

sdk.js

21 ms

33 ms

Accessibility Review

shoplincoln.com accessibility score

68

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

shoplincoln.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shoplincoln.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shoplincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shoplincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shoplincoln.com

Open Graph description is not detected on the main page of Shop Lincoln. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: