Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

shopstrategen.de

E-Commerce-Unternehmensberatung & Onlineshop-Beratung

Page Load Speed

3.1 sec in total

First Response

223 ms

Resources Loaded

2.1 sec

Page Rendered

843 ms

shopstrategen.de screenshot

About Website

Welcome to shopstrategen.de homepage info - get ready to check Shopstrategen best content for Germany right away, or after learning these important things about shopstrategen.de

Besseres E-Commerce für glücklichere Kunden. Wir sind Berater und Experten für die strategische Entwicklung und Optimierung ihrer E-Commerce Aktivitäten. Onlineshop-Beratung für B2B, B2C & D2C. Seit 2...

Visit shopstrategen.de

Key Findings

We analyzed Shopstrategen.de page load time and found that the first response time was 223 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

shopstrategen.de performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

18/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value1,100 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value7.8 s

45/100

10%

Network Requests Diagram

shopstrategen.de

223 ms

www.shopstrategen.de

855 ms

app.css

200 ms

ShopStrategen.svg

293 ms

,

6 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 82% of them (14 requests) were addressed to the original Shopstrategen.de, 6% (1 request) were made to and 6% (1 request) were made to B.delivery.consentmanager.net. The less responsive or slowest element that took the longest time to load (855 ms) belongs to the original domain Shopstrategen.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 324.8 kB (35%)

Content Size

935.8 kB

After Optimization

611.0 kB

In fact, the total size of Shopstrategen.de main page is 935.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 774.6 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 48.0 kB

  • Original 63.6 kB
  • After minification 63.2 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.0 kB or 75% of the original size.

Image Optimization

-36%

Potential reduce by 275.2 kB

  • Original 774.6 kB
  • After minification 499.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shopstrategen needs image optimization as it can save up to 275.2 kB or 36% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 1.6 kB

  • Original 97.6 kB
  • After minification 97.6 kB
  • After compression 96.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 3 (23%)

Requests Now

13

After Optimization

10

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shopstrategen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

shopstrategen.de accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shopstrategen.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

shopstrategen.de SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shopstrategen.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Shopstrategen.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Shopstrategen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: