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shoptoit.ca screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

shoptoit.ca

ShopToIt Search Marketing for Small Business

Page Load Speed

3.7 sec in total

First Response

71 ms

Resources Loaded

3.4 sec

Page Rendered

216 ms

shoptoit.ca screenshot

About Website

Welcome to shoptoit.ca homepage info - get ready to check Shop To It best content for United States right away, or after learning these important things about shoptoit.ca

ShopToIt is an automated marketing platform that makes it fast, easy, and affordable for any small businesses to reach new customers through Google search.

Visit shoptoit.ca

Key Findings

We analyzed Shoptoit.ca page load time and found that the first response time was 71 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shoptoit.ca performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value700 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

shoptoit.ca

71 ms

www.shoptoit.ca

47 ms

partners.shoptoit.com

1152 ms

wp-emoji-release.min.js

25 ms

admin-style.css

44 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Shoptoit.ca, 46% (52 requests) were made to Fonts.gstatic.com and 30% (34 requests) were made to Partners.shoptoit.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Smallbusiness.shoptoit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 182.9 kB (12%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shoptoit.ca main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 28.0 kB

  • Original 36.7 kB
  • After minification 33.3 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.0 kB or 76% of the original size.

Image Optimization

-13%

Potential reduce by 150.8 kB

  • Original 1.1 MB
  • After minification 987.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop To It needs image optimization as it can save up to 150.8 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 2.0 kB

  • Original 182.3 kB
  • After minification 182.2 kB
  • After compression 180.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 2.1 kB

  • Original 144.9 kB
  • After minification 144.9 kB
  • After compression 142.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shoptoit.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 33 (63%)

Requests Now

52

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop To It. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shoptoit.ca

shoptoit.ca

71 ms

www.shoptoit.ca

www.shoptoit.ca

47 ms

partners.shoptoit.com

partners.shoptoit.com

1152 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

25 ms

admin-style.css

admin-style.css

44 ms

style.min.css

style.min.css

46 ms

wp_head.css

wp_head.css

46 ms

jquery-ui.css

jquery-ui.css

33 ms

responsive-grid-framework.css

responsive-grid-framework.css

48 ms

style.css

style.css

49 ms

style.css

style.css

105 ms

css

css

38 ms

dashicons.min.css

dashicons.min.css

79 ms

jetpack.css

jetpack.css

64 ms

jquery.js

jquery.js

85 ms

jquery-migrate.min.js

jquery-migrate.min.js

67 ms

jstz.js

jstz.js

66 ms

submit.js

submit.js

83 ms

widget.js

widget.js

17 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

85 ms

recaptcha.js

recaptcha.js

86 ms

et-core-unified-13858-1714751002794.min.css

et-core-unified-13858-1714751002794.min.css

96 ms

core.min.js

core.min.js

100 ms

datepicker.min.js

datepicker.min.js

215 ms

getTrackingCode

getTrackingCode

219 ms

devicepx-jetpack.js

devicepx-jetpack.js

36 ms

custom.min.js

custom.min.js

222 ms

common.js

common.js

217 ms

wp_footer.js

wp_footer.js

217 ms

wp-embed.min.js

wp-embed.min.js

216 ms

e-202418.js

e-202418.js

25 ms

gtm.js

gtm.js

141 ms

gtm.js

gtm.js

167 ms

partner_logos_quickbooks.png

partner_logos_quickbooks.png

819 ms

shoptoit_logo_plain_reversed-1.png

shoptoit_logo_plain_reversed-1.png

95 ms

partner_with_shoptoit.png

partner_with_shoptoit.png

240 ms

down_arrow_black.png

down_arrow_black.png

92 ms

bigcommerce-connected-app-ecommerce.png

bigcommerce-connected-app-ecommerce.png

96 ms

vendasta-logo.png

vendasta-logo.png

165 ms

partner_logos_appdirect_sm-1.png

partner_logos_appdirect_sm-1.png

96 ms

shoptoit_logo_plain_reversed.png

shoptoit_logo_plain_reversed.png

107 ms

google-partner.png

google-partner.png

1769 ms

partner_logos_shopify.png

partner_logos_shopify.png

1772 ms

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80 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4kaVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4kaVQUwaEQXjN_mQ.woff

80 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4taVQUwaEQXjN_mQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4taVQUwaEQXjN_mQ.woff

80 ms

qFdW35GdgYR8EzR6oBLDHa3wyRf8W8eBM6XLOXLMrcGGoPo2SsBGuQ.woff

qFdW35GdgYR8EzR6oBLDHa3wyRf8W8eBM6XLOXLMrcGGoPo2SsBGuQ.woff

80 ms

qFdW35GdgYR8EzR6oBLDHa3wyRf8W8eBM6XLOXLMrc-GoPo2SsBGuXI8.woff

qFdW35GdgYR8EzR6oBLDHa3wyRf8W8eBM6XLOXLMrc-GoPo2SsBGuXI8.woff

147 ms

js

js

56 ms

js

js

142 ms

analytics.js

analytics.js

173 ms

conversion.js

conversion.js

124 ms

qevents.js

qevents.js

214 ms

fbevents.js

fbevents.js

167 ms

84 ms

collect

collect

16 ms

pixel

pixel

22 ms

38 ms

collect

collect

37 ms

ga-audiences

ga-audiences

16 ms

partner_logos_quickbooks.png

partner_logos_quickbooks.png

19 ms

google-partner.png

google-partner.png

20 ms

partner_logos_shopify.png

partner_logos_shopify.png

20 ms

websiteTriggerIframe

websiteTriggerIframe

116 ms

Accessibility Review

shoptoit.ca accessibility score

70

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shoptoit.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shoptoit.ca SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shoptoit.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shoptoit.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shoptoit.ca

Open Graph description is not detected on the main page of Shop To It. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: