Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

shoptoit.ca

ShopToIt Search Marketing for Small Business

Page Load Speed

2.1 sec in total

First Response

145 ms

Resources Loaded

1.8 sec

Page Rendered

178 ms

shoptoit.ca screenshot

About Website

Welcome to shoptoit.ca homepage info - get ready to check Shop To It best content for United States right away, or after learning these important things about shoptoit.ca

ShopToIt is an automated marketing platform that makes it fast, easy, and affordable for any small businesses to reach new customers through Google search.

Visit shoptoit.ca

Key Findings

We analyzed Shoptoit.ca page load time and found that the first response time was 145 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

shoptoit.ca performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.1 s

1/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value2,690 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.117

85/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

shoptoit.ca

145 ms

www.shoptoit.ca

371 ms

main_en.css

361 ms

index.css

201 ms

index_cookie.js

202 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 54% of them (34 requests) were addressed to the original Shoptoit.ca, 24% (15 requests) were made to Img1.shoptoit.ca and 13% (8 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (543 ms) belongs to the original domain Shoptoit.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 468.7 kB (70%)

Content Size

673.1 kB

After Optimization

204.3 kB

In fact, the total size of Shoptoit.ca main page is 673.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 400.3 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 16.2 kB

  • Original 21.7 kB
  • After minification 20.3 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.2 kB or 74% of the original size.

Image Optimization

-17%

Potential reduce by 17.5 kB

  • Original 101.6 kB
  • After minification 84.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop To It needs image optimization as it can save up to 17.5 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-77%

Potential reduce by 308.4 kB

  • Original 400.3 kB
  • After minification 342.2 kB
  • After compression 92.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 308.4 kB or 77% of the original size.

CSS Optimization

-85%

Potential reduce by 126.7 kB

  • Original 149.4 kB
  • After minification 116.6 kB
  • After compression 22.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shoptoit.ca needs all CSS files to be minified and compressed as it can save up to 126.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (50%)

Requests Now

44

After Optimization

22

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop To It. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

shoptoit.ca accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shoptoit.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

shoptoit.ca SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shoptoit.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shoptoit.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop To It. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: