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shortly.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

shortly.com

LIFE ALERT official website - I've fallen and I can't get up!®

Page Load Speed

1.3 sec in total

First Response

236 ms

Resources Loaded

840 ms

Page Rendered

186 ms

shortly.com screenshot

About Website

Welcome to shortly.com homepage info - get ready to check Shortly best content right away, or after learning these important things about shortly.com

528‚372 lives saved! Life Alert saves a life from a catastrophe every 11 minutes. 24/7 help for fall, medical, shower, out of home emergencies. 800-360-0329.

Visit shortly.com

Key Findings

We analyzed Shortly.com page load time and found that the first response time was 236 ms and then it took 1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

shortly.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value3.9 s

83/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.263

47/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

shortly.com

236 ms

www.lifealert.com

65 ms

home2.css

15 ms

jquery-ui-1.10.3.css

20 ms

master.js

42 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Shortly.com, 75% (33 requests) were made to Lifealert.com and 7% (3 requests) were made to Seal-sanjose.bbb.org. The less responsive or slowest element that took the longest time to load (236 ms) belongs to the original domain Shortly.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.2 kB (12%)

Content Size

641.7 kB

After Optimization

561.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shortly.com main page is 641.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 404.0 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 19.5 kB

  • Original 26.6 kB
  • After minification 22.7 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.5 kB or 73% of the original size.

Image Optimization

-5%

Potential reduce by 18.4 kB

  • Original 404.0 kB
  • After minification 385.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shortly images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 37.7 kB

  • Original 194.3 kB
  • After minification 194.3 kB
  • After compression 156.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 37.7 kB or 19% of the original size.

CSS Optimization

-27%

Potential reduce by 4.5 kB

  • Original 16.9 kB
  • After minification 16.9 kB
  • After compression 12.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shortly.com needs all CSS files to be minified and compressed as it can save up to 4.5 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (53%)

Requests Now

40

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shortly. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

shortly.com

shortly.com

236 ms

www.lifealert.com

www.lifealert.com

65 ms

home2.css

home2.css

15 ms

jquery-ui-1.10.3.css

jquery-ui-1.10.3.css

20 ms

master.js

master.js

42 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

27 ms

jquery-ui.1.10.3.min.js

jquery-ui.1.10.3.min.js

23 ms

WebResource.axd

WebResource.axd

29 ms

ScriptResource.axd

ScriptResource.axd

33 ms

ScriptResource.axd

ScriptResource.axd

98 ms

content.js

content.js

34 ms

ga.js

ga.js

27 ms

life-alert-emergency-response-23351.png

life-alert-emergency-response-23351.png

118 ms

follow_us-b.png

follow_us-b.png

117 ms

Logo.jpg

Logo.jpg

57 ms

LifeAlertPhone2.png

LifeAlertPhone2.png

55 ms

link_why.png

link_why.png

53 ms

6.png

6.png

54 ms

4.png

4.png

53 ms

8.png

8.png

54 ms

comma.png

comma.png

59 ms

1.png

1.png

86 ms

4.png

4.png

87 ms

comma.png

comma.png

59 ms

0.png

0.png

58 ms

6.png

6.png

57 ms

p.gif

p.gif

90 ms

BewareofImitators_FraudAlert.png

BewareofImitators_FraudAlert.png

90 ms

UL_wht.png

UL_wht.png

90 ms

astrict.png

astrict.png

88 ms

life-alert-emergency-response-23351.js

life-alert-emergency-response-23351.js

55 ms

bullet-red.png

bullet-red.png

102 ms

SAVINGALIFE_jackie.png

SAVINGALIFE_jackie.png

104 ms

LivesSavedYellow_2020.png

LivesSavedYellow_2020.png

101 ms

testimonial3.png

testimonial3.png

101 ms

HowWeWork12-9-20.jpg

HowWeWork12-9-20.jpg

101 ms

HomeContentCenter5-11-2022.jpg

HomeContentCenter5-11-2022.jpg

104 ms

__utm.gif

__utm.gif

65 ms

BGcontent4New.png

BGcontent4New.png

41 ms

collect

collect

33 ms

iu3

iu3

31 ms

ga-audiences

ga-audiences

35 ms

p.gif

p.gif

100 ms

2-life-alert-emergency-response-23351.css

2-life-alert-emergency-response-23351.css

5 ms

Accessibility Review

shortly.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shortly.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

shortly.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shortly.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shortly.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shortly.com

Open Graph description is not detected on the main page of Shortly. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: