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shortlyst.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

shortlyst.com

Digital Ad & Marketing Platform | Shoppable Ads | Shopalyst

Page Load Speed

3 sec in total

First Response

399 ms

Resources Loaded

1.9 sec

Page Rendered

677 ms

shortlyst.com screenshot

About Website

Click here to check amazing Shortlyst content for Indonesia. Otherwise, check out these important facts you probably never knew about shortlyst.com

Super app for cross-channel online advertising and commerce. No code digital marketing solution for brands to connect, engage and sell to digital consumers on search, social, display and video platfor...

Visit shortlyst.com

Key Findings

We analyzed Shortlyst.com page load time and found that the first response time was 399 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

shortlyst.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

shortlyst.com

399 ms

shortlyst.com

762 ms

www.shopalyst.com

174 ms

all.css

46 ms

ntq6dlc.css

97 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Shortlyst.com, 64% (38 requests) were made to Shopalyst.com and 12% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (762 ms) belongs to the original domain Shortlyst.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.1 kB (20%)

Content Size

533.1 kB

After Optimization

425.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shortlyst.com main page is 533.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 187.9 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 105.7 kB

  • Original 140.3 kB
  • After minification 135.2 kB
  • After compression 34.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.7 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 187.9 kB
  • After minification 187.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shortlyst images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.5 kB

  • Original 124.2 kB
  • After minification 124.2 kB
  • After compression 122.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 934 B

  • Original 80.7 kB
  • After minification 80.6 kB
  • After compression 79.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shortlyst.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (44%)

Requests Now

50

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shortlyst. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shortlyst.com

shortlyst.com

399 ms

shortlyst.com

shortlyst.com

762 ms

www.shopalyst.com

www.shopalyst.com

174 ms

all.css

all.css

46 ms

ntq6dlc.css

ntq6dlc.css

97 ms

js

js

83 ms

qeg8cua.css

qeg8cua.css

142 ms

jquery-ui.min.css

jquery-ui.min.css

14 ms

applyonline-public.css

applyonline-public.css

29 ms

dashicons.min.css

dashicons.min.css

30 ms

front.min.css

front.min.css

29 ms

style.min.v2.5.css

style.min.v2.5.css

35 ms

jquery.min.js

jquery.min.js

31 ms

jquery-migrate.min.js

jquery-migrate.min.js

34 ms

core.min.js

core.min.js

33 ms

datepicker.min.js

datepicker.min.js

35 ms

applyonline-public.js

applyonline-public.js

37 ms

polyfill.min.js

polyfill.min.js

4 ms

widget.js

widget.js

95 ms

front.min.js

front.min.js

33 ms

vendors.js

vendors.js

36 ms

app.min.v2.1.js

app.min.v2.1.js

34 ms

p.css

p.css

22 ms

analytics.js

analytics.js

223 ms

fbevents.js

fbevents.js

221 ms

insight.min.js

insight.min.js

279 ms

p.css

p.css

4 ms

qeg8cua.css

qeg8cua.css

2 ms

iphone-cropped_rev.svg

iphone-cropped_rev.svg

226 ms

logo_nescafe.svg

logo_nescafe.svg

71 ms

logo_axe.svg

logo_axe.svg

73 ms

logo_clearasil.svg

logo_clearasil.svg

69 ms

logo_mac.svg

logo_mac.svg

60 ms

Lipton.svg

Lipton.svg

68 ms

TONI_and_GUY.svg

TONI_and_GUY.svg

106 ms

aveeno_activenaturals_logo_k.svg

aveeno_activenaturals_logo_k.svg

107 ms

bobbi_brown-stacked.svg

bobbi_brown-stacked.svg

111 ms

Clean__and__Clear.svg

Clean__and__Clear.svg

109 ms

dove_new.svg

dove_new.svg

111 ms

estee_lauder-stacked.svg

estee_lauder-stacked.svg

112 ms

garnier_logo.svg

garnier_logo.svg

114 ms

Huggies.svg

Huggies.svg

113 ms

L_Oreal.svg

L_Oreal.svg

117 ms

Listerine.svg

Listerine.svg

116 ms

logo-nestle.svg

logo-nestle.svg

119 ms

maybelline-new-york-logo-vector-1.svg

maybelline-new-york-logo-vector-1.svg

118 ms

Neutrogena.svg

Neutrogena.svg

122 ms

nivea.svg

nivea.svg

121 ms

pond-s.svg

pond-s.svg

124 ms

Tresemme.svg

Tresemme.svg

123 ms

Vaseline.svg

Vaseline.svg

125 ms

d

d

69 ms

d

d

104 ms

d

d

117 ms

d

d

111 ms

fa-brands-400.woff

fa-brands-400.woff

101 ms

Shopalyst_HeaderAnimation_v4-white-desktop.jpg

Shopalyst_HeaderAnimation_v4-white-desktop.jpg

114 ms

collect

collect

71 ms

insight_tag_errors.gif

insight_tag_errors.gif

150 ms

Accessibility Review

shortlyst.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

shortlyst.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shortlyst.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shortlyst.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shortlyst.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shortlyst.com

Open Graph data is detected on the main page of Shortlyst. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: