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shpg.co.nz screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

shpg.co.nz

Southern Hemisphere Proving Ground : World leading winter testing facility

Page Load Speed

5.7 sec in total

First Response

694 ms

Resources Loaded

4.6 sec

Page Rendered

397 ms

shpg.co.nz screenshot

About Website

Visit shpg.co.nz now to see the best up-to-date Shpg content and also check out these interesting facts you probably never knew about shpg.co.nz

SHPG winter testing facilities based in New Zealand has some of the worlds best and most advanced features and services.

Visit shpg.co.nz

Key Findings

We analyzed Shpg.co.nz page load time and found that the first response time was 694 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

shpg.co.nz performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value430 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value8.4 s

39/100

10%

Network Requests Diagram

shpg.co.nz

694 ms

shpg.co.nz

1687 ms

11

283 ms

jquery.js

704 ms

responsive-slides.css

580 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 79% of them (37 requests) were addressed to the original Shpg.co.nz, 11% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Shpg.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 82.7 kB (5%)

Content Size

1.7 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shpg.co.nz main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 16.5 kB

  • Original 21.5 kB
  • After minification 18.5 kB
  • After compression 5.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.5 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 18.1 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shpg images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 46.2 kB

  • Original 96.7 kB
  • After minification 73.8 kB
  • After compression 50.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 46.2 kB or 48% of the original size.

CSS Optimization

-8%

Potential reduce by 1.9 kB

  • Original 22.5 kB
  • After minification 22.5 kB
  • After compression 20.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shpg.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (36%)

Requests Now

39

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shpg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shpg.co.nz

shpg.co.nz

694 ms

shpg.co.nz

shpg.co.nz

1687 ms

11

11

283 ms

jquery.js

jquery.js

704 ms

responsive-slides.css

responsive-slides.css

580 ms

view.css

view.css

597 ms

view.css

view.css

588 ms

js

js

94 ms

css

css

30 ms

css

css

43 ms

bootstrap.css

bootstrap.css

822 ms

custom.css

custom.css

590 ms

script.js

script.js

790 ms

owl.carousel.js

owl.carousel.js

790 ms

bootstrap.min.js

bootstrap.min.js

818 ms

email_deobfuscator_html.js

email_deobfuscator_html.js

791 ms

responsive-slides.js

responsive-slides.js

921 ms

hover.js

hover.js

989 ms

logo.svg

logo.svg

267 ms

email_deobfuscator_html.js

email_deobfuscator_html.js

1014 ms

MagnifyGlass.svg

MagnifyGlass.svg

220 ms

HOME_Slider-1_Snow-Circle.jpg

HOME_Slider-1_Snow-Circle.jpg

1187 ms

HOME_Slider-2_Ice-Flat.jpg

HOME_Slider-2_Ice-Flat.jpg

602 ms

HOME_Slider-3_Ice-Tunnel.jpg

HOME_Slider-3_Ice-Tunnel.jpg

692 ms

HOME_Slider-4_Split-Mu_1.jpg

HOME_Slider-4_Split-Mu_1.jpg

938 ms

HOME_Split-mu.jpg

HOME_Split-mu.jpg

742 ms

Development-time-Graphic_2col.png

Development-time-Graphic_2col.png

603 ms

snow-flats-small.jpg

snow-flats-small.jpg

801 ms

hills-gradient-home-small.jpg

hills-gradient-home-small.jpg

802 ms

high-mu-home.jpg

high-mu-home.jpg

891 ms

Ice-Flat-3_Home.jpg

Ice-Flat-3_Home.jpg

1126 ms

handling-tracks-home.jpg

handling-tracks-home.jpg

1191 ms

alternate-fuels-home.jpg

alternate-fuels-home.jpg

1186 ms

tests-offered-home.jpg

tests-offered-home.jpg

1090 ms

ice-snow-circles-home.jpg

ice-snow-circles-home.jpg

1134 ms

split-mu-home.jpg

split-mu-home.jpg

1289 ms

Facebook.svg

Facebook.svg

1321 ms

LinkedIn.svg

LinkedIn.svg

1328 ms

99491134

99491134

219 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

55 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

64 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

71 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

77 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

80 ms

571055045-502d6aff56be99c51f6fd34cba3cbdd58b73ac3abe63d2594c5cae0c56beb778-d

571055045-502d6aff56be99c51f6fd34cba3cbdd58b73ac3abe63d2594c5cae0c56beb778-d

72 ms

left-arrow.png

left-arrow.png

394 ms

right-arrow.png

right-arrow.png

389 ms

Accessibility Review

shpg.co.nz accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

shpg.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

shpg.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shpg.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shpg.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shpg.co.nz

Open Graph description is not detected on the main page of Shpg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: