Tools & Wizards About Us
shropshiretourism.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

shropshiretourism.co.uk

Visit Shropshire - The official tourism website for Shropshire

Page Load Speed

4.5 sec in total

First Response

176 ms

Resources Loaded

3.3 sec

Page Rendered

1.1 sec

shropshiretourism.co.uk screenshot

About Website

Visit shropshiretourism.co.uk now to see the best up-to-date Shropshire Tourism content for United Kingdom and also check out these interesting facts you probably never knew about shropshiretourism.co.uk

The secret is out and it's time to explore the UK's hidden gem. If Shropshire wasn't already on your travel wish list, it's about to be!

Visit shropshiretourism.co.uk

Key Findings

We analyzed Shropshiretourism.co.uk page load time and found that the first response time was 176 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

shropshiretourism.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

6/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value2,680 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

shropshiretourism.co.uk

176 ms

visitshropshire.co.uk

169 ms

www.visitshropshire.co.uk

776 ms

hotjar-3489555.js

158 ms

ping.js

81 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Shropshiretourism.co.uk, 49% (42 requests) were made to Visitshropshire.co.uk and 16% (14 requests) were made to Westmidlandsrailway.co.uk. The less responsive or slowest element that took the longest time to load (776 ms) relates to the external source Visitshropshire.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 688.9 kB (17%)

Content Size

4.1 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shropshiretourism.co.uk main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 139.2 kB

  • Original 186.4 kB
  • After minification 173.8 kB
  • After compression 47.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.2 kB or 75% of the original size.

Image Optimization

-10%

Potential reduce by 338.2 kB

  • Original 3.3 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shropshire Tourism images are well optimized though.

JavaScript Optimization

-38%

Potential reduce by 207.3 kB

  • Original 540.1 kB
  • After minification 540.1 kB
  • After compression 332.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 207.3 kB or 38% of the original size.

CSS Optimization

-3%

Potential reduce by 4.3 kB

  • Original 129.1 kB
  • After minification 129.1 kB
  • After compression 124.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shropshiretourism.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (55%)

Requests Now

76

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shropshire Tourism. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shropshiretourism.co.uk

shropshiretourism.co.uk

176 ms

visitshropshire.co.uk

visitshropshire.co.uk

169 ms

www.visitshropshire.co.uk

www.visitshropshire.co.uk

776 ms

hotjar-3489555.js

hotjar-3489555.js

158 ms

ping.js

ping.js

81 ms

gtm.js

gtm.js

115 ms

uc.js

uc.js

86 ms

sbi-styles.min.css

sbi-styles.min.css

109 ms

style.min.css

style.min.css

197 ms

css

css

85 ms

style-front-end.css

style-front-end.css

226 ms

jquery-3.7.0.min.js

jquery-3.7.0.min.js

78 ms

js.cookie.js

js.cookie.js

223 ms

handl-utm-grabber.js

handl-utm-grabber.js

223 ms

slick.min.js

slick.min.js

249 ms

f26aea8b80.js

f26aea8b80.js

152 ms

email-decode.min.js

email-decode.min.js

110 ms

ba.js

ba.js

68 ms

style-front-end.css

style-front-end.css

272 ms

pms-stripe.css

pms-stripe.css

379 ms

popper.min.js

popper.min.js

94 ms

bootstrap.min.js

bootstrap.min.js

85 ms

vendor.min.js

vendor.min.js

379 ms

custom.min.js

custom.min.js

378 ms

wmr-widget.js

wmr-widget.js

378 ms

sbi-scripts.min.js

sbi-scripts.min.js

535 ms

front-end.js

front-end.js

531 ms

82 ms

front-end.js

front-end.js

531 ms

js

js

199 ms

analytics.js

analytics.js

194 ms

modules.e5979922753cf3b8b069.js

modules.e5979922753cf3b8b069.js

189 ms

hotjar-2731744.js

hotjar-2731744.js

283 ms

fbevents.js

fbevents.js

212 ms

sbi-sprite.png

sbi-sprite.png

265 ms

vs_logo.png

vs_logo.png

264 ms

1-300x105.png

1-300x105.png

266 ms

119974798_3351256864939348_3215753157304502123_o-300x219.jpg

119974798_3351256864939348_3215753157304502123_o-300x219.jpg

327 ms

Old-Barn-300x201.jpg

Old-Barn-300x201.jpg

327 ms

1403-300x300.jpeg

1403-300x300.jpeg

326 ms

Screenshot-2020-08-11-at-16.09.27-300x92.png

Screenshot-2020-08-11-at-16.09.27-300x92.png

331 ms

294695192_5490681370952445_2232423122285584271_n-1-300x200.jpeg

294695192_5490681370952445_2232423122285584271_n-1-300x200.jpeg

330 ms

glamping-location-300x300.png

glamping-location-300x300.png

386 ms

Byron-Hotel-Room-Design-of-the-Year-300x200.jpg

Byron-Hotel-Room-Design-of-the-Year-300x200.jpg

412 ms

100576056_633903817468277_5298949677062815744_n-1-300x225.jpg

100576056_633903817468277_5298949677062815744_n-1-300x225.jpg

423 ms

instagram-logo.svg

instagram-logo.svg

428 ms

placeholder.png

placeholder.png

442 ms

tfw_logo.png

tfw_logo.png

437 ms

WR_Partners_Sponsorship_Logo_1.png

WR_Partners_Sponsorship_Logo_1.png

464 ms

WMR_Full-Colour-1.png

WMR_Full-Colour-1.png

554 ms

Shrewsbury_Bid_Logo_Black@1.5x-1.png

Shrewsbury_Bid_Logo_Black@1.5x-1.png

536 ms

logo-white.png

logo-white.png

542 ms

327044890_919713179165983_2266522647021080527_n-585x400.jpeg

327044890_919713179165983_2266522647021080527_n-585x400.jpeg

500 ms

Stiperstones-17-Feb-08-6-e1642499998351-2048x1310-1-585x400.jpeg

Stiperstones-17-Feb-08-6-e1642499998351-2048x1310-1-585x400.jpeg

510 ms

Screenshot-2020-09-23-at-13.41.52-585x400.png

Screenshot-2020-09-23-at-13.41.52-585x400.png

525 ms

86-OKT19-band-on-stage--585x400.jpeg

86-OKT19-band-on-stage--585x400.jpeg

596 ms

Screenshot-2022-08-12-at-11.03.48-585x400.png

Screenshot-2022-08-12-at-11.03.48-585x400.png

658 ms

A-Cardboard-Townscape.jpg

A-Cardboard-Townscape.jpg

647 ms

jVSHills-JamesR-1.jpeg

jVSHills-JamesR-1.jpeg

645 ms

font

font

213 ms

font

font

214 ms

font

font

214 ms

version.json

version.json

71 ms

www.visitshropshire.co.uk.js

www.visitshropshire.co.uk.js

368 ms

widget-spinner.gif

widget-spinner.gif

218 ms

visitshropshire.co.uk.js

visitshropshire.co.uk.js

412 ms

collect

collect

24 ms

collect

collect

4 ms

visitshropshire

visitshropshire

132 ms

gtm.js

gtm.js

46 ms

fa.css

fa.css

88 ms

css_40pdqpaFq9RP5ZFaM1iytu0nZDPqFyeWtW9j9kbG6Lc.css

css_40pdqpaFq9RP5ZFaM1iytu0nZDPqFyeWtW9j9kbG6Lc.css

95 ms

css__9fHH8iGN9eER9-wqJC6Z-zOGUkMjFjzA_U3s2n2Qmk.css

css__9fHH8iGN9eER9-wqJC6Z-zOGUkMjFjzA_U3s2n2Qmk.css

97 ms

js_pfEAh6H12frF1UfXa5GEQi2L5aAEyC7CBadaref3fmw.js

js_pfEAh6H12frF1UfXa5GEQi2L5aAEyC7CBadaref3fmw.js

93 ms

stations_loader.js

stations_loader.js

93 ms

storagecomplete.js

storagecomplete.js

91 ms

js_IzEQYiJEnNnP-Re6M2Oyg086irMCl_wl4SYQuctj0UQ.js

js_IzEQYiJEnNnP-Re6M2Oyg086irMCl_wl4SYQuctj0UQ.js

208 ms

nearest_station.js

nearest_station.js

204 ms

js_ZI7ihCFsNMP1DO8SDeO5rzBsjPIlCkZvAIgXrOR1lvg.js

js_ZI7ihCFsNMP1DO8SDeO5rzBsjPIlCkZvAIgXrOR1lvg.js

209 ms

wmr_booking_widget_footer_logo.png

wmr_booking_widget_footer_logo.png

386 ms

uc.js

uc.js

59 ms

js

js

66 ms

destination

destination

210 ms

noto-sans-v27-latin-regular.woff

noto-sans-v27-latin-regular.woff

203 ms

noto-sans-v27-latin-700.woff

noto-sans-v27-latin-700.woff

161 ms

Accessibility Review

shropshiretourism.co.uk accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

shropshiretourism.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

shropshiretourism.co.uk SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shropshiretourism.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shropshiretourism.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shropshiretourism.co.uk

Open Graph data is detected on the main page of Shropshire Tourism. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: