Tools & Wizards About Us
simplesmile.se screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

simplesmile.se

Startsida - SimpleSmile

Page Load Speed

5.3 sec in total

First Response

883 ms

Resources Loaded

3 sec

Page Rendered

1.4 sec

simplesmile.se screenshot

About Website

Click here to check amazing Simple Smile content. Otherwise, check out these important facts you probably never knew about simplesmile.se

SimpleSmile och våra produkter hjälper dig att bleka dina tänder hemma snabbt, smidigt och effektivt. Tandblekning med garanterat resultat.

Visit simplesmile.se

Key Findings

We analyzed Simplesmile.se page load time and found that the first response time was 883 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

simplesmile.se performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

31/100

10%

LCP (Largest Contentful Paint)

Value15.9 s

0/100

25%

SI (Speed Index)

Value9.5 s

11/100

10%

TBT (Total Blocking Time)

Value2,220 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.046

99/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

www.simplesmile.se

883 ms

styles.css

179 ms

widgets.css

166 ms

itemslider.css

168 ms

generic-nav.css

169 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 92% of them (68 requests) were addressed to the original Simplesmile.se, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to V2.zopim.com. The less responsive or slowest element that took the longest time to load (883 ms) belongs to the original domain Simplesmile.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 752.8 kB (40%)

Content Size

1.9 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Simplesmile.se main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 942.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 41.5 kB

  • Original 53.6 kB
  • After minification 48.1 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.5 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 5.6 kB

  • Original 942.2 kB
  • After minification 936.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simple Smile images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 396.6 kB

  • Original 526.6 kB
  • After minification 408.8 kB
  • After compression 130.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 396.6 kB or 75% of the original size.

CSS Optimization

-88%

Potential reduce by 309.1 kB

  • Original 350.0 kB
  • After minification 199.2 kB
  • After compression 40.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simplesmile.se needs all CSS files to be minified and compressed as it can save up to 309.1 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (79%)

Requests Now

71

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simple Smile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 34 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.simplesmile.se

www.simplesmile.se

883 ms

styles.css

styles.css

179 ms

widgets.css

widgets.css

166 ms

itemslider.css

itemslider.css

168 ms

generic-nav.css

generic-nav.css

169 ms

brands.css

brands.css

170 ms

ultra-slideshow.css

ultra-slideshow.css

170 ms

accordion.css

accordion.css

247 ms

menu.css

menu.css

252 ms

menu-accordion.css

menu-accordion.css

255 ms

menu-dropdown.css

menu-dropdown.css

257 ms

menu-sidebar.css

menu-sidebar.css

254 ms

additional.css

additional.css

258 ms

global.css

global.css

327 ms

styles-crealevant.css

styles-crealevant.css

331 ms

generic-cck.css

generic-cck.css

334 ms

dropdown.css

dropdown.css

331 ms

itemgrid.css

itemgrid.css

329 ms

tabs.css

tabs.css

332 ms

icons.css

icons.css

403 ms

icons-font.css

icons-font.css

410 ms

icons-theme.css

icons-theme.css

416 ms

icons-social.css

icons-social.css

412 ms

common.css

common.css

414 ms

override-components.css

override-components.css

416 ms

override-modules.css

override-modules.css

484 ms

override-theme.css

override-theme.css

495 ms

grid12.css

grid12.css

497 ms

design_sm_se.css

design_sm_se.css

498 ms

grid_sm_se.css

grid_sm_se.css

500 ms

layout_sm_se.css

layout_sm_se.css

501 ms

override-config.css

override-config.css

565 ms

custom.css

custom.css

578 ms

prototype.js

prototype.js

702 ms

ccard.js

ccard.js

602 ms

validation.js

validation.js

608 ms

css

css

22 ms

builder.js

builder.js

604 ms

effects.js

effects.js

506 ms

dragdrop.js

dragdrop.js

517 ms

controls.js

controls.js

540 ms

slider.js

slider.js

537 ms

js.js

js.js

542 ms

form.js

form.js

571 ms

translate.js

translate.js

520 ms

cookies.js

cookies.js

536 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

635 ms

jquery-noconflict.js

jquery-noconflict.js

544 ms

jquery.owlcarousel.min.js

jquery.owlcarousel.min.js

547 ms

jquery.easing.min.js

jquery.easing.min.js

579 ms

jquery.accordion.min.js

jquery.accordion.min.js

521 ms

matchMedia.js

matchMedia.js

535 ms

matchMedia.addListener.js

matchMedia.addListener.js

544 ms

enquire.js

enquire.js

548 ms

jquery.tabs.min.js

jquery.tabs.min.js

580 ms

visa.png

visa.png

114 ms

master.png

master.png

113 ms

klarna.png

klarna.png

114 ms

posten.png

posten.png

115 ms

simplesmile.svg

simplesmile.svg

114 ms

ss-tooth-whitening.png

ss-tooth-whitening.png

502 ms

kund-skugga.png

kund-skugga.png

497 ms

ga.js

ga.js

31 ms

background-0.jpg

background-0.jpg

307 ms

background-1.jpg

background-1.jpg

395 ms

background-2.jpg

background-2.jpg

309 ms

bullet.png

bullet.png

148 ms

background-3.jpg

background-3.jpg

395 ms

ThemeIcons.woff

ThemeIcons.woff

394 ms

7XUFZ5tgS-tD6QamInJTcU3KvHLhcNjEHFQzwNtdMQY.ttf

7XUFZ5tgS-tD6QamInJTcU3KvHLhcNjEHFQzwNtdMQY.ttf

72 ms

__utm.gif

__utm.gif

26 ms

widget_v2.134.js

widget_v2.134.js

16 ms

__$$__stringtable_lang_sv.js

__$$__stringtable_lang_sv.js

13 ms

print.css

print.css

85 ms

Accessibility Review

simplesmile.se accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

simplesmile.se best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

simplesmile.se SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplesmile.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that Simplesmile.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplesmile.se

Open Graph description is not detected on the main page of Simple Smile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: