Tools & Wizards About Us
simplist.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

simplist.com

Apply for a Mortgage Online | Refinance Mortgage Online | Simplist

Page Load Speed

2.5 sec in total

First Response

603 ms

Resources Loaded

1.2 sec

Page Rendered

679 ms

simplist.com screenshot

About Website

Click here to check amazing Simplist content for United States. Otherwise, check out these important facts you probably never knew about simplist.com

Welcome to the award-winning digital mortgage marketplace that helps you shop for the best rate and makes the home purchase or refinance process painless.

Visit simplist.com

Key Findings

We analyzed Simplist.com page load time and found that the first response time was 603 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

simplist.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value3,210 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

www.simplist.com

603 ms

optimize.js

112 ms

styles.f4e5ec4e85769eef.css

6 ms

runtime.5e0d25585e2c08d5.js

11 ms

polyfills.78352531746187aa.js

10 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 93% of them (43 requests) were addressed to the original Simplist.com, 2% (1 request) were made to Googleoptimize.com and 2% (1 request) were made to Cdp-cdn.simplist.com. The less responsive or slowest element that took the longest time to load (603 ms) belongs to the original domain Simplist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 158.3 kB (41%)

Content Size

388.6 kB

After Optimization

230.2 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Simplist.com main page is 388.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 186.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 158.3 kB

  • Original 186.3 kB
  • After minification 184.7 kB
  • After compression 28.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 151.5 kB
  • After minification 151.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simplist images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 51 B

  • Original 50.8 kB
  • After minification 50.8 kB
  • After compression 50.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 16 (40%)

Requests Now

40

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simplist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.simplist.com

www.simplist.com

603 ms

optimize.js

optimize.js

112 ms

styles.f4e5ec4e85769eef.css

styles.f4e5ec4e85769eef.css

6 ms

runtime.5e0d25585e2c08d5.js

runtime.5e0d25585e2c08d5.js

11 ms

polyfills.78352531746187aa.js

polyfills.78352531746187aa.js

10 ms

scripts.0bb9f94e26ce0bfc.js

scripts.0bb9f94e26ce0bfc.js

14 ms

main.b20e919f071e941d.js

main.b20e919f071e941d.js

26 ms

analytics.min.js

analytics.min.js

409 ms

datadog-rum-v4.js

datadog-rum-v4.js

88 ms

wordmark.svg

wordmark.svg

54 ms

menu.svg

menu.svg

28 ms

play-round.svg

play-round.svg

13 ms

woman-simplist-app.jpg

woman-simplist-app.jpg

25 ms

crystalball.svg

crystalball.svg

20 ms

caliber.svg

caliber.svg

27 ms

rocket-mortgage-vertical.svg

rocket-mortgage-vertical.svg

26 ms

loan-depot.svg

loan-depot.svg

33 ms

amerisave-mortgage.svg

amerisave-mortgage.svg

37 ms

plaza.svg

plaza.svg

35 ms

axos.svg

axos.svg

33 ms

rocket-mortgage-horizontal.svg

rocket-mortgage-horizontal.svg

37 ms

arrow-left.svg

arrow-left.svg

33 ms

search.svg

search.svg

100 ms

chevron-down.svg

chevron-down.svg

35 ms

chevron-right.svg

chevron-right.svg

36 ms

couple-sitting.jpg

couple-sitting.jpg

110 ms

minus.svg

minus.svg

37 ms

plus.svg

plus.svg

38 ms

star.svg

star.svg

39 ms

chevron-left.svg

chevron-left.svg

39 ms

business-insider.svg

business-insider.svg

40 ms

forbes.svg

forbes.svg

95 ms

yahoo-finance.svg

yahoo-finance.svg

95 ms

2021-fintech-breakthrough-award-text.svg

2021-fintech-breakthrough-award-text.svg

99 ms

2020-rocket-awards-color.svg

2020-rocket-awards-color.svg

103 ms

2020-uwm-color.svg

2020-uwm-color.svg

96 ms

instagram.svg

instagram.svg

99 ms

facebook.svg

facebook.svg

101 ms

linkedin.svg

linkedin.svg

100 ms

bbb-accredited-business.svg

bbb-accredited-business.svg

100 ms

ehl.svg

ehl.svg

101 ms

Graphik-Regular-Web.woff

Graphik-Regular-Web.woff

105 ms

Graphik-Medium-Web.woff

Graphik-Medium-Web.woff

106 ms

Graphik-Light-Web.woff

Graphik-Light-Web.woff

105 ms

Graphik-Thin-Web.woff

Graphik-Thin-Web.woff

106 ms

PublicoBanner-Light-Web.woff

PublicoBanner-Light-Web.woff

57 ms

Accessibility Review

simplist.com accessibility score

93

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

simplist.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

simplist.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Simplist.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplist.com

Open Graph description is not detected on the main page of Simplist. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: