Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

simplyaust.com.au

Australia's #1 Promotional Products & Merchandise Megastore

Page Load Speed

5.1 sec in total

First Response

147 ms

Resources Loaded

3.2 sec

Page Rendered

1.7 sec

simplyaust.com.au screenshot

About Website

Click here to check amazing Simplyaust content. Otherwise, check out these important facts you probably never knew about simplyaust.com.au

Buy the best promotional products & merchandise in Australia at the cheapest prices. Simply Merchandise is trusted for 25 years. 100% quality

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Key Findings

We analyzed Simplyaust.com.au page load time and found that the first response time was 147 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

simplyaust.com.au performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value1,400 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value19.6 s

2/100

10%

Network Requests Diagram

simplyaust.com.au

147 ms

simplyaust.com.au

78 ms

jquery-ui.css

38 ms

jquery.timepicker.min.css

52 ms

ywraq-frontend.css

48 ms

Our browser made a total of 252 requests to load all elements on the main page. We found that 95% of them (240 requests) were addressed to the original Simplyaust.com.au, 1% (2 requests) were made to Player.vimeo.com and 1% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Simplyaust.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 374.3 kB (14%)

Content Size

2.6 MB

After Optimization

2.2 MB

In fact, the total size of Simplyaust.com.au main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 343.6 kB

  • Original 396.9 kB
  • After minification 385.1 kB
  • After compression 53.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 343.6 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 13.2 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simplyaust images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.1 kB

  • Original 230.6 kB
  • After minification 230.6 kB
  • After compression 228.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 15.5 kB

  • Original 120.6 kB
  • After minification 112.6 kB
  • After compression 105.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simplyaust.com.au needs all CSS files to be minified and compressed as it can save up to 15.5 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 169 (69%)

Requests Now

246

After Optimization

77

The browser has sent 246 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simplyaust. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 75 to 1 for JavaScripts and from 96 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

simplyaust.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

simplyaust.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

simplyaust.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplyaust.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Simplyaust.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Simplyaust. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: