Tools & Wizards About Us
simplybabylancaster.co.uk screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

simplybabylancaster.co.uk

Baby Shop Lancaster | Online Baby Store | Simply Baby Lancaster

Page Load Speed

6.3 sec in total

First Response

302 ms

Resources Loaded

4.6 sec

Page Rendered

1.4 sec

simplybabylancaster.co.uk screenshot

About Website

Welcome to simplybabylancaster.co.uk homepage info - get ready to check Simply Baby Lancaster best content right away, or after learning these important things about simplybabylancaster.co.uk

Simply Baby Lancaster is a baby shop & online baby store that has everything you need for your baby, including travel, toys and furniture.

Visit simplybabylancaster.co.uk

Key Findings

We analyzed Simplybabylancaster.co.uk page load time and found that the first response time was 302 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

simplybabylancaster.co.uk performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value2,920 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.338

33/100

15%

TTI (Time to Interactive)

Value19.3 s

2/100

10%

Network Requests Diagram

simplybabylancaster.co.uk

302 ms

www.simplybabylancaster.co.uk

654 ms

style.min.css

222 ms

wc-blocks-vendors-style.css

247 ms

wc-blocks-style.css

339 ms

Our browser made a total of 112 requests to load all elements on the main page. We found that 96% of them (108 requests) were addressed to the original Simplybabylancaster.co.uk, 2% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (742 ms) belongs to the original domain Simplybabylancaster.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 787.1 kB (21%)

Content Size

3.8 MB

After Optimization

3.0 MB

  • HTML
  • Images

In fact, the total size of Simplybabylancaster.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 609.9 kB

  • Original 680.4 kB
  • After minification 673.1 kB
  • After compression 70.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 609.9 kB or 90% of the original size.

Image Optimization

-6%

Potential reduce by 177.2 kB

  • Original 3.1 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simply Baby Lancaster images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 45 (41%)

Requests Now

110

After Optimization

65

  • Images
  • JavaScript
  • CSS

The browser has sent 110 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simply Baby Lancaster. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

simplybabylancaster.co.uk

simplybabylancaster.co.uk

302 ms

www.simplybabylancaster.co.uk

www.simplybabylancaster.co.uk

654 ms

style.min.css

style.min.css

222 ms

wc-blocks-vendors-style.css

wc-blocks-vendors-style.css

247 ms

wc-blocks-style.css

wc-blocks-style.css

339 ms

style-index.css

style-index.css

249 ms

css2

css2

32 ms

cookie-law-info-public.css

cookie-law-info-public.css

247 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

248 ms

frontend.css

frontend.css

295 ms

extendify-utilities.css

extendify-utilities.css

330 ms

style.css

style.css

328 ms

woocommerce.min.css

woocommerce.min.css

333 ms

style.css

style.css

328 ms

style.min.css

style.min.css

369 ms

checkout.css

checkout.css

409 ms

main.min.css

main.min.css

493 ms

back-to-top.min.css

back-to-top.min.css

409 ms

flexy.min.css

flexy.min.css

411 ms

brizy.min.css

brizy.min.css

411 ms

tribe-events.min.css

tribe-events.min.css

441 ms

woocommerce.css

woocommerce.css

489 ms

css

css

33 ms

group-2.min.css

group-2.min.css

490 ms

preview.pro.min.css

preview.pro.min.css

579 ms

style.min.css

style.min.css

495 ms

jquery.min.js

jquery.min.js

517 ms

jquery-migrate.min.js

jquery-migrate.min.js

570 ms

cookie-law-info-public.js

cookie-law-info-public.js

507 ms

frontend.js

frontend.js

507 ms

gtm4wp-woocommerce-enhanced.js

gtm4wp-woocommerce-enhanced.js

513 ms

con-gtm-google-analytics.js

con-gtm-google-analytics.js

543 ms

frontend.min.css

frontend.min.css

635 ms

analytics.js

analytics.js

635 ms

js.cookie.min.js

js.cookie.min.js

635 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

635 ms

add-to-cart.min.js

add-to-cart.min.js

635 ms

woocommerce.min.js

woocommerce.min.js

634 ms

cart-fragments.min.js

cart-fragments.min.js

725 ms

button.js

button.js

726 ms

index.js

index.js

648 ms

main.js

main.js

624 ms

group-2.min.js

group-2.min.js

625 ms

preview.pro.min.js

preview.pro.min.js

742 ms

forms.js

forms.js

660 ms

brave.js

brave.js

689 ms

lazyload.min.js

lazyload.min.js

582 ms

gtm.js

gtm.js

258 ms

gtm.js

gtm.js

258 ms

cta1bg.jpg

cta1bg.jpg

231 ms

cta2bg.jpg

cta2bg.jpg

232 ms

cta3bg.jpg

cta3bg.jpg

279 ms

Silver-Cross-brand-image-on-home-page.jpg

Silver-Cross-brand-image-on-home-page.jpg

386 ms

Mamas-papas-Home-Page-Image.jpg

Mamas-papas-Home-Page-Image.jpg

388 ms

Cybex-Brand-image-on-home-page.jpg

Cybex-Brand-image-on-home-page.jpg

392 ms

Icandy-brand-image-on-home-page.jpg

Icandy-brand-image-on-home-page.jpg

376 ms

happybaby.jpg

happybaby.jpg

389 ms

Travel.jpg

Travel.jpg

395 ms

Bedtime.jpg

Bedtime.jpg

427 ms

FURNITURE.jpg

FURNITURE.jpg

469 ms

Toys.jpg

Toys.jpg

471 ms

preloader.png

preloader.png

471 ms

dadandhappybaby-1.jpg

dadandhappybaby-1.jpg

421 ms

sbl-logo.svg

sbl-logo.svg

105 ms

sbl-logowhite.svg

sbl-logowhite.svg

129 ms

cta1text.png

cta1text.png

179 ms

booknow.png

booknow.png

181 ms

cta2text.png

cta2text.png

182 ms

findhow.png

findhow.png

185 ms

cta3text.png

cta3text.png

187 ms

seemorebutton7.png

seemorebutton7.png

203 ms

Cosatto-Event-Aug-24-1920x581x0x1x1920x580x1724494776.png

Cosatto-Event-Aug-24-1920x581x0x1x1920x580x1724494776.png

631 ms

Oxford-web-banner-1920x581x0x4x1920x574x1713366221.jpg

Oxford-web-banner-1920x581x0x4x1920x574x1713366221.jpg

263 ms

Home-Page-Banners-2023-1920x581x0x4x1920x574x1723574993.jpg

Home-Page-Banners-2023-1920x581x0x4x1920x574x1723574993.jpg

343 ms

Home-Page-Banners-2023-1920x581x0x4x1920x574x1707404842.png

Home-Page-Banners-2023-1920x581x0x4x1920x574x1707404842.png

598 ms

brand-silver-416x250x0x0x416x250x1631783588.jpg

brand-silver-416x250x0x0x416x250x1631783588.jpg

268 ms

venicci-brand-200x200x0x50x200x100x1631783622-358x179x0x0x358x179x1641810013.jpg

venicci-brand-200x200x0x50x200x100x1631783622-358x179x0x0x358x179x1641810013.jpg

276 ms

brand-outnabout-416x250x0x0x416x250x1631783588.jpg

brand-outnabout-416x250x0x0x416x250x1631783588.jpg

345 ms

brand-maxi-416x250x0x0x416x250x1631783588.jpg

brand-maxi-416x250x0x0x416x250x1631783588.jpg

351 ms

brand-icandy-354x212x0x0x354x212x1631783588.jpg

brand-icandy-354x212x0x0x354x212x1631783588.jpg

351 ms

brand-egg-354x212x0x0x354x212x1631783588.jpg

brand-egg-354x212x0x0x354x212x1631783588.jpg

426 ms

oyster-354x212x0x0x354x212x1691422544.jpg

oyster-354x212x0x0x354x212x1691422544.jpg

427 ms

brand-bugabo-354x212x0x0x354x212x1631783588.jpg

brand-bugabo-354x212x0x0x354x212x1631783588.jpg

424 ms

brand-snuz-354x212x0x0x354x212x1631783588.jpg

brand-snuz-354x212x0x0x354x212x1631783588.jpg

432 ms

cybex-brand-144x144x0x29x144x86x1631783622.jpg

cybex-brand-144x144x0x29x144x86x1631783622.jpg

498 ms

mamaspapas-brand-144x144x0x29x144x86x1631783621.jpg

mamaspapas-brand-144x144x0x29x144x86x1631783621.jpg

507 ms

uppabady-1-124x62x0x0x124x62x1656077011.jpg

uppabady-1-124x62x0x0x124x62x1656077011.jpg

509 ms

joile-1-124x62x0x0x124x62x1656077012.jpg

joile-1-124x62x0x0x124x62x1656077012.jpg

571 ms

cosattologo-124x74x0x6x124x62x1691421961.jpg

cosattologo-124x74x0x6x124x62x1691421961.jpg

578 ms

silvercross-logo-transparent-223x64x0x0x223x64x1631783588.png

silvercross-logo-transparent-223x64x0x0x223x64x1631783588.png

577 ms

mamas-transparent-logo-165x63x0x0x165x63x1631783588.png

mamas-transparent-logo-165x63x0x0x165x63x1631783588.png

632 ms

cybex-transparent-logo-223x65x0x1x223x64x1631783588.png

cybex-transparent-logo-223x65x0x1x223x64x1631783588.png

656 ms

icandy-transparent-logo-175x52x0x0x175x52x1631783588.png

icandy-transparent-logo-175x52x0x0x175x52x1631783588.png

652 ms

Medium-JPG-100051060-fox5-complete-black-desert-taupe-combi-2-300x300.jpg

Medium-JPG-100051060-fox5-complete-black-desert-taupe-combi-2-300x300.jpg

627 ms

Essential-bundle-Fox-5-Taupe-300x300.jpg

Essential-bundle-Fox-5-Taupe-300x300.jpg

616 ms

Forest-Green-Complete-2-300x300.png

Forest-Green-Complete-2-300x300.png

697 ms

Untitled-design-41-300x300.png

Untitled-design-41-300x300.png

740 ms

Grey-Melange_-Grey-Melange-2-300x300.png

Grey-Melange_-Grey-Melange-2-300x300.png

736 ms

Untitled-design-43-300x300.png

Untitled-design-43-300x300.png

657 ms

Midnight-Black_-Black-6-300x300.png

Midnight-Black_-Black-6-300x300.png

665 ms

Untitled-design-42-300x300.png

Untitled-design-42-300x300.png

667 ms

6449WIL01_HERO_Rocking-Animal-Wildly-Caterpillar-585x731x0x117x585x498x1631783616.jpg

6449WIL01_HERO_Rocking-Animal-Wildly-Caterpillar-585x731x0x117x585x498x1631783616.jpg

688 ms

Oasis-ocarro-with-carrycot-300x300.jpg

Oasis-ocarro-with-carrycot-300x300.jpg

695 ms

Oasis-essential-bundle-300x300.jpg

Oasis-essential-bundle-300x300.jpg

735 ms

Doona_i_Nitro_Black_Listing_1600x1600_5-300x300.jpg

Doona_i_Nitro_Black_Listing_1600x1600_5-300x300.jpg

734 ms

Doona_i_Nitro_Black_Listing_1600x1600_1-300x300.png

Doona_i_Nitro_Black_Listing_1600x1600_1-300x300.png

727 ms

Doona_i_Desert_Green_Listing_1600x1600_5-300x300.jpg

Doona_i_Desert_Green_Listing_1600x1600_5-300x300.jpg

680 ms

Doona_i_Desert_Green_Listing_1600x1600_-1-300x300.png

Doona_i_Desert_Green_Listing_1600x1600_-1-300x300.png

691 ms

Doona_i_Sahara_Sand_Listing_1600x1600_5-300x300.jpg

Doona_i_Sahara_Sand_Listing_1600x1600_5-300x300.jpg

726 ms

Doona_i_Sahara_Sand_Listing_1600x1600_1-300x300.png

Doona_i_Sahara_Sand_Listing_1600x1600_1-300x300.png

660 ms

footer-secure-logos-updated-1.png

footer-secure-logos-updated-1.png

667 ms

Gazelle-Lifestyle.jpg

Gazelle-Lifestyle.jpg

668 ms

Accessibility Review

simplybabylancaster.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

simplybabylancaster.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

simplybabylancaster.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplybabylancaster.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Simplybabylancaster.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplybabylancaster.co.uk

Open Graph data is detected on the main page of Simply Baby Lancaster. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: