Tools & Wizards About Us
simplyfreshfruitmarket.com.au screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 46

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 50

    SEO

    Google-friendlier than
    19% of websites

simplyfreshfruitmarket.com.au

Simply Fresh Fruit Market, Canberra - fruit and vegetables, catering, wholesale, packaging

Page Load Speed

2.4 sec in total

First Response

497 ms

Resources Loaded

1.8 sec

Page Rendered

71 ms

simplyfreshfruitmarket.com.au screenshot

About Website

Click here to check amazing Simply Fresh Fruit Market content. Otherwise, check out these important facts you probably never knew about simplyfreshfruitmarket.com.au

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Key Findings

We analyzed Simplyfreshfruitmarket.com.au page load time and found that the first response time was 497 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

simplyfreshfruitmarket.com.au performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.8 s

100/100

10%

LCP (Largest Contentful Paint)

Value1.0 s

100/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.8 s

100/100

10%

Network Requests Diagram

simplyfreshfruitmarket.com.au

497 ms

freshfruit.css

217 ms

logo.gif

433 ms

but_retail.jpg

433 ms

trans.gif

432 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that all of those requests were addressed to Simplyfreshfruitmarket.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (863 ms) belongs to the original domain Simplyfreshfruitmarket.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 7.4 kB (13%)

Content Size

58.2 kB

After Optimization

50.8 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Simplyfreshfruitmarket.com.au main page is 58.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 48.6 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 6.8 kB

  • Original 9.4 kB
  • After minification 8.5 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.8 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 414 B

  • Original 48.6 kB
  • After minification 48.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simply Fresh Fruit Market images are well optimized though.

CSS Optimization

-48%

Potential reduce by 117 B

  • Original 243 B
  • After minification 199 B
  • After compression 126 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simplyfreshfruitmarket.com.au needs all CSS files to be minified and compressed as it can save up to 117 B or 48% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (28%)

Requests Now

25

After Optimization

18

  • Images
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simply Fresh Fruit Market. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

simplyfreshfruitmarket.com.au

simplyfreshfruitmarket.com.au

497 ms

freshfruit.css

freshfruit.css

217 ms

logo.gif

logo.gif

433 ms

but_retail.jpg

but_retail.jpg

433 ms

trans.gif

trans.gif

432 ms

but_wholesale.jpg

but_wholesale.jpg

446 ms

but_catering.jpg

but_catering.jpg

445 ms

but_salads.jpg

but_salads.jpg

445 ms

but_freshproduce.jpg

but_freshproduce.jpg

647 ms

flash_topline.jpg

flash_topline.jpg

648 ms

flash_bottomline.jpg

flash_bottomline.jpg

647 ms

home_oranges.jpg

home_oranges.jpg

667 ms

but_team.jpg

but_team.jpg

667 ms

but_history.jpg

but_history.jpg

667 ms

but_newsletter.jpg

but_newsletter.jpg

861 ms

but_contact.jpg

but_contact.jpg

862 ms

home_bottom.jpg

home_bottom.jpg

863 ms

but_retail_on.jpg

but_retail_on.jpg

217 ms

but_wholesale_on.jpg

but_wholesale_on.jpg

217 ms

but_catering_on.jpg

but_catering_on.jpg

218 ms

but_salads_on.jpg

but_salads_on.jpg

225 ms

but_team_on.jpg

but_team_on.jpg

224 ms

but_history_on.jpg

but_history_on.jpg

223 ms

but_newsletter_on.jpg

but_newsletter_on.jpg

433 ms

but_contact_on.jpg

but_contact_on.jpg

432 ms

but_freshproduce_on.jpg

but_freshproduce_on.jpg

432 ms

Accessibility Review

simplyfreshfruitmarket.com.au accessibility score

46

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Best Practices

simplyfreshfruitmarket.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

simplyfreshfruitmarket.com.au SEO score

50

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplyfreshfruitmarket.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Simplyfreshfruitmarket.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

simplyfreshfruitmarket.com.au

Open Graph description is not detected on the main page of Simply Fresh Fruit Market. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: