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simplyicecream.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

simplyicecream.co.uk

Simply Ice Cream — Natural ice cream lovingly handmade in Kent

Page Load Speed

8.4 sec in total

First Response

26 ms

Resources Loaded

6.8 sec

Page Rendered

1.6 sec

simplyicecream.co.uk screenshot

About Website

Visit simplyicecream.co.uk now to see the best up-to-date Simply Ice Cream content and also check out these interesting facts you probably never knew about simplyicecream.co.uk

Luxury ice cream lovingly handmade in small batches in the heart of Kent using only simple, natural and fresh local ingredients.

Visit simplyicecream.co.uk

Key Findings

We analyzed Simplyicecream.co.uk page load time and found that the first response time was 26 ms and then it took 8.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

simplyicecream.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value13.9 s

0/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value1,670 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.077

95/100

15%

TTI (Time to Interactive)

Value14.5 s

9/100

10%

Network Requests Diagram

simplyicecream.co.uk

26 ms

simplyicecream.co.uk

2069 ms

style-wpzoom-social-icons.css

21 ms

cookie-law-info-public.css

27 ms

cookie-law-info-gdpr.css

27 ms

Our browser made a total of 208 requests to load all elements on the main page. We found that 98% of them (203 requests) were addressed to the original Simplyicecream.co.uk, 0% (1 request) were made to Googletagmanager.com and 0% (1 request) were made to Secure.visionarycloudvision.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Simplyicecream.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 432.8 kB (5%)

Content Size

8.0 MB

After Optimization

7.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Simplyicecream.co.uk main page is 8.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 276.6 kB

  • Original 315.4 kB
  • After minification 301.4 kB
  • After compression 38.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 276.6 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 155.2 kB

  • Original 7.5 MB
  • After minification 7.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simply Ice Cream images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 217.9 kB
  • After minification 217.9 kB
  • After compression 216.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 113 (55%)

Requests Now

205

After Optimization

92

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 205 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simply Ice Cream. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

simplyicecream.co.uk

simplyicecream.co.uk

26 ms

simplyicecream.co.uk

simplyicecream.co.uk

2069 ms

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style-wpzoom-social-icons.css

21 ms

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27 ms

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27 ms

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30 ms

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31 ms

flatpickr.min.css

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24 ms

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34 ms

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37 ms

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38 ms

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35 ms

checkout-blocks.css

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42 ms

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woocommerce.css

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animate.min.css

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woocommerceNotices.min.js

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headerBuilder.min.js

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loginSidebar.min.js

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onRemoveFromCart.min.js

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211 ms

menuOffsets.min.js

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203 ms

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Accessibility Review

simplyicecream.co.uk accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

simplyicecream.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

simplyicecream.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simplyicecream.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Simplyicecream.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simplyicecream.co.uk

Open Graph data is detected on the main page of Simply Ice Cream. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: