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simpson.com.au screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

simpson.com.au

Simpson Australia | Home Appliances - Quality Kept Simple

Page Load Speed

4.1 sec in total

First Response

527 ms

Resources Loaded

3.3 sec

Page Rendered

281 ms

simpson.com.au screenshot

About Website

Visit simpson.com.au now to see the best up-to-date Simpson content for Australia and also check out these interesting facts you probably never knew about simpson.com.au

Simpson has the reputation for duration, reliability and efficiency with over 150 years of experience in providing Australians with long lasting and hardworking appliances. Turns what once was a chore...

Visit simpson.com.au

Key Findings

We analyzed Simpson.com.au page load time and found that the first response time was 527 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

simpson.com.au performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value5,280 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

simpson.com.au

527 ms

www.simpson.com.au

945 ms

gtm.js

64 ms

bv.js

57 ms

main.min.css

857 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 83% of them (19 requests) were addressed to the original Simpson.com.au, 9% (2 requests) were made to Google-analytics.com and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Simpson.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 37.8 kB (26%)

Content Size

147.5 kB

After Optimization

109.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Simpson.com.au main page is 147.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. CSS take 70.5 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 9.3 kB

  • Original 13.5 kB
  • After minification 13.5 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.3 kB or 69% of the original size.

Image Optimization

-9%

Potential reduce by 3.0 kB

  • Original 34.4 kB
  • After minification 31.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Simpson images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 1.6 kB

  • Original 29.1 kB
  • After minification 29.1 kB
  • After compression 27.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-34%

Potential reduce by 23.8 kB

  • Original 70.5 kB
  • After minification 70.5 kB
  • After compression 46.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Simpson.com.au needs all CSS files to be minified and compressed as it can save up to 23.8 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (25%)

Requests Now

16

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 16 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Simpson. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

simpson.com.au

simpson.com.au

527 ms

www.simpson.com.au

www.simpson.com.au

945 ms

gtm.js

gtm.js

64 ms

bv.js

bv.js

57 ms

main.min.css

main.min.css

857 ms

simpson-logo.svg

simpson-logo.svg

1062 ms

slogo_ccc.png

slogo_ccc.png

1273 ms

0.01-call-icon-sml.svg

0.01-call-icon-sml.svg

871 ms

0.02-desktop-icon-sml.svg

0.02-desktop-icon-sml.svg

873 ms

1.10-faq-icon-2.svg

1.10-faq-icon-2.svg

874 ms

1.6-service--repair-icon.svg

1.6-service--repair-icon.svg

1066 ms

1.7-manual-icon.svg

1.7-manual-icon.svg

1072 ms

1.11-warranty-icon.svg

1.11-warranty-icon.svg

1073 ms

1.12-spare-parts-icon.svg

1.12-spare-parts-icon.svg

1084 ms

require.js

require.js

1267 ms

analytics.js

analytics.js

21 ms

collect

collect

13 ms

cd5a93fc-2bb1-48df-8982-11119cd6e270.woff

cd5a93fc-2bb1-48df-8982-11119cd6e270.woff

319 ms

2bc69477-90c2-4415-a51f-36e36eee3d5e.woff

2bc69477-90c2-4415-a51f-36e36eee3d5e.woff

518 ms

c56da29d-9c5b-4d94-900f-770cde3dd317.woff

c56da29d-9c5b-4d94-900f-770cde3dd317.woff

527 ms

f05272f9-83e3-4de6-8423-5d57f730c87b.woff

f05272f9-83e3-4de6-8423-5d57f730c87b.woff

542 ms

icomoon.ttf

icomoon.ttf

713 ms

common.js

common.js

432 ms

Accessibility Review

simpson.com.au accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

simpson.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

simpson.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Simpson.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Simpson.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

simpson.com.au

Open Graph data is detected on the main page of Simpson. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: