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Welcome to skift.com homepage info - get ready to check Skift best content for United States right away, or after learning these important things about skift.com
The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
Visit skift.comWe analyzed Skift.com page load time and found that the first response time was 40 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
skift.com performance score
name
value
score
weighting
Value2.1 s
81/100
10%
Value10.3 s
0/100
25%
Value5.7 s
52/100
10%
Value690 ms
43/100
30%
Value0.048
99/100
15%
Value14.3 s
9/100
10%
40 ms
13 ms
71 ms
20 ms
17 ms
Our browser made a total of 120 requests to load all elements on the main page. We found that 46% of them (55 requests) were addressed to the original Skift.com, 12% (14 requests) were made to Api.bounceexchange.com and 9% (11 requests) were made to Assets.bounceexchange.com. The less responsive or slowest element that took the longest time to load (800 ms) relates to the external source Products.skift.com.
Page size can be reduced by 1.5 MB (6%)
24.4 MB
22.8 MB
In fact, the total size of Skift.com main page is 24.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 22.7 MB which makes up the majority of the site volume.
Potential reduce by 84.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.9 kB or 80% of the original size.
Potential reduce by 356.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Skift images are well optimized though.
Potential reduce by 642.3 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 642.3 kB or 63% of the original size.
Potential reduce by 464.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Skift.com needs all CSS files to be minified and compressed as it can save up to 464.4 kB or 80% of the original size.
Number of requests can be reduced by 60 (54%)
111
51
The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Skift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.
skift.com
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skift.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
skift.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
skift.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Skift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Skift.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
skift.com
Open Graph data is detected on the main page of Skift. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: