Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

skona.com

Sköna | A B2B Creative Agency in San Francisco & Stockholm

Page Load Speed

4.3 sec in total

First Response

855 ms

Resources Loaded

3.1 sec

Page Rendered

344 ms

skona.com screenshot

About Website

Welcome to skona.com homepage info - get ready to check Skona best content for United States right away, or after learning these important things about skona.com

Sköna is a San Francisco based full-service design and advertising agency.

Visit skona.com

Key Findings

We analyzed Skona.com page load time and found that the first response time was 855 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

skona.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value1,960 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

skona.com

855 ms

screen.css

86 ms

jquery.fancybox.css

58 ms

lyw7rcw.js

150 ms

respond.min.js

59 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 80% of them (39 requests) were addressed to the original Skona.com, 4% (2 requests) were made to Google-analytics.com and 4% (2 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Skona.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 397.4 kB (6%)

Content Size

6.8 MB

After Optimization

6.4 MB

In fact, the total size of Skona.com main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 6.6 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 28.5 kB

  • Original 36.6 kB
  • After minification 29.4 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.2 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.5 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 257.7 kB

  • Original 6.6 MB
  • After minification 6.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Skona images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 67.2 kB

  • Original 109.5 kB
  • After minification 92.7 kB
  • After compression 42.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.2 kB or 61% of the original size.

CSS Optimization

-85%

Potential reduce by 43.9 kB

  • Original 51.7 kB
  • After minification 39.8 kB
  • After compression 7.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Skona.com needs all CSS files to be minified and compressed as it can save up to 43.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (27%)

Requests Now

48

After Optimization

35

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Skona. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

skona.com accessibility score

73

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

skona.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

skona.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Skona.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Skona.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Skona. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: