Tools & Wizards About Us
smartbrands.com.co screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

smartbrands.com.co

SmartBrands | Branding con propósito | Consultoría de marca | Bogotá

Page Load Speed

1.8 sec in total

First Response

75 ms

Resources Loaded

1.6 sec

Page Rendered

57 ms

smartbrands.com.co screenshot

About Website

Visit smartbrands.com.co now to see the best up-to-date Smart Brands content and also check out these interesting facts you probably never knew about smartbrands.com.co

SmartBrands - Branding con propósito, es una consultora de marca líder en Bogotá. Integramos estrategia y diseño para crear marcas inteligentes e inspiradoras.

Visit smartbrands.com.co

Key Findings

We analyzed Smartbrands.com.co page load time and found that the first response time was 75 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

smartbrands.com.co performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value410 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

www.smartbrands.com.co

75 ms

minified.js

26 ms

focus-within-polyfill.js

61 ms

polyfill.min.js

1005 ms

thunderbolt-commons.35876736.bundle.min.js

62 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Smartbrands.com.co, 38% (19 requests) were made to Static.wixstatic.com and 32% (16 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.2 MB (26%)

Content Size

16.3 MB

After Optimization

12.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Smartbrands.com.co main page is 16.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 15.6 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 347.8 kB

  • Original 438.1 kB
  • After minification 436.4 kB
  • After compression 90.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 347.8 kB or 79% of the original size.

Image Optimization

-24%

Potential reduce by 3.8 MB

  • Original 15.6 MB
  • After minification 11.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Smart Brands needs image optimization as it can save up to 3.8 MB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-17%

Potential reduce by 48.7 kB

  • Original 295.3 kB
  • After minification 295.2 kB
  • After compression 246.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.7 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (33%)

Requests Now

33

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.smartbrands.com.co

www.smartbrands.com.co

75 ms

minified.js

minified.js

26 ms

focus-within-polyfill.js

focus-within-polyfill.js

61 ms

polyfill.min.js

polyfill.min.js

1005 ms

thunderbolt-commons.35876736.bundle.min.js

thunderbolt-commons.35876736.bundle.min.js

62 ms

main.cd290f82.bundle.min.js

main.cd290f82.bundle.min.js

63 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

62 ms

lodash.min.js

lodash.min.js

61 ms

react.production.min.js

react.production.min.js

61 ms

react-dom.production.min.js

react-dom.production.min.js

62 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

64 ms

wix-perf-measure.umd.min.js

wix-perf-measure.umd.min.js

65 ms

07d2ca_8fe462d659c8426a927768c5a0f11572~mv2.png

07d2ca_8fe462d659c8426a927768c5a0f11572~mv2.png

98 ms

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07d2ca_2c72dce9bb424470827a88d8f12764a4~mv2.png

102 ms

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07d2ca_11fb227f7a4040d2a6febb60482796cc~mv2.png

410 ms

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07d2ca_53a885ed224f44ad8616a07aab8361f5~mv2.png

100 ms

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07d2ca_bf46c1ce76f14e0db72a7b0b88056d45~mv2.png

147 ms

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07d2ca_ab0a7f4bef644c6e849384ec7cc94cb0~mv2.png

141 ms

07d2ca_3c6e4c6acc984700be49dda9fd185f64~mv2.jpg

07d2ca_3c6e4c6acc984700be49dda9fd185f64~mv2.jpg

102 ms

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07d2ca_3c6e4c6acc984700be49dda9fd185f64~mv2.jpg

144 ms

07d2ca_2a619a3b43714815bd411357304c3f2e~mv2.jpg

07d2ca_2a619a3b43714815bd411357304c3f2e~mv2.jpg

140 ms

07d2ca_2a619a3b43714815bd411357304c3f2e~mv2.jpg

07d2ca_2a619a3b43714815bd411357304c3f2e~mv2.jpg

141 ms

07d2ca_a31afd18de3e4bf78542bcb3d56722bf~mv2.png

07d2ca_a31afd18de3e4bf78542bcb3d56722bf~mv2.png

144 ms

07d2ca_c4e7999efc3b493ab2059e896ad42b5b~mv2.jpg

07d2ca_c4e7999efc3b493ab2059e896ad42b5b~mv2.jpg

142 ms

07d2ca_c4e7999efc3b493ab2059e896ad42b5b~mv2.jpg

07d2ca_c4e7999efc3b493ab2059e896ad42b5b~mv2.jpg

142 ms

07d2ca_0caa1a13c82f4e86b89746337db50baf~mv2.png

07d2ca_0caa1a13c82f4e86b89746337db50baf~mv2.png

148 ms

07d2ca_1733fe3f2e964b3b88d94bb1ae563b53~mv2.png

07d2ca_1733fe3f2e964b3b88d94bb1ae563b53~mv2.png

155 ms

07d2ca_baefa227536b4abcbdd236f270b35129~mv2.png

07d2ca_baefa227536b4abcbdd236f270b35129~mv2.png

447 ms

07d2ca_98b355f9b9584c6a9353b879458e84ca~mv2.png

07d2ca_98b355f9b9584c6a9353b879458e84ca~mv2.png

150 ms

file.woff

file.woff

120 ms

bundle.min.js

bundle.min.js

59 ms

file.woff

file.woff

68 ms

91 ms

99 ms

93 ms

94 ms

91 ms

91 ms

120 ms

125 ms

127 ms

123 ms

123 ms

deprecation-en.v5.html

deprecation-en.v5.html

9 ms

bolt-performance

bolt-performance

19 ms

deprecation-style.v5.css

deprecation-style.v5.css

4 ms

right-arrow.svg

right-arrow.svg

10 ms

WixMadeforDisplay_W_Bd.woff

WixMadeforDisplay_W_Bd.woff

4 ms

WixMadeforText_W_Bd.woff

WixMadeforText_W_Bd.woff

7 ms

WixMadeforText_W_Rg.woff

WixMadeforText_W_Rg.woff

3 ms

Accessibility Review

smartbrands.com.co accessibility score

100

Accessibility Issues

Best Practices

smartbrands.com.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smartbrands.com.co SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartbrands.com.co can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it does not match the claimed English language. Our system also found out that Smartbrands.com.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartbrands.com.co

Open Graph description is not detected on the main page of Smart Brands. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: