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smartcells.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

smartcells.com

Smart Cells: UK's First Umbilical Cord Blood Stem Cell Storage Company

Page Load Speed

5.7 sec in total

First Response

207 ms

Resources Loaded

4.1 sec

Page Rendered

1.4 sec

smartcells.com screenshot

About Website

Welcome to smartcells.com homepage info - get ready to check Smart Cells best content right away, or after learning these important things about smartcells.com

Smart Cells is the UK's first cord blood stem cell storage company. Since 2001 we have been successfully collecting & storing stem cells.

Visit smartcells.com

Key Findings

We analyzed Smartcells.com page load time and found that the first response time was 207 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

smartcells.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value2,990 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.673

8/100

15%

TTI (Time to Interactive)

Value27.4 s

0/100

10%

Network Requests Diagram

smartcells.com

207 ms

www.smartcells.com

1118 ms

facebook-review.css

164 ms

style.min.css

252 ms

wc-blocks-vendors-style.css

255 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 69% of them (93 requests) were addressed to the original Smartcells.com, 5% (7 requests) were made to Youtube.com and 4% (6 requests) were made to Sw-assets.ekomiapps.de. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Smartcells.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 468.7 kB (13%)

Content Size

3.5 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Smartcells.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 83.5 kB

  • Original 99.8 kB
  • After minification 78.5 kB
  • After compression 16.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.3 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.5 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 157.3 kB

  • Original 2.8 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Smart Cells images are well optimized though.

JavaScript Optimization

-40%

Potential reduce by 227.8 kB

  • Original 567.9 kB
  • After minification 567.9 kB
  • After compression 340.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 227.8 kB or 40% of the original size.

CSS Optimization

-0%

Potential reduce by 67 B

  • Original 95.8 kB
  • After minification 95.8 kB
  • After compression 95.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Smartcells.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 56 (48%)

Requests Now

116

After Optimization

60

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Cells. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

smartcells.com

smartcells.com

207 ms

www.smartcells.com

www.smartcells.com

1118 ms

facebook-review.css

facebook-review.css

164 ms

style.min.css

style.min.css

252 ms

wc-blocks-vendors-style.css

wc-blocks-vendors-style.css

255 ms

wc-blocks-style.css

wc-blocks-style.css

339 ms

style.css

style.css

254 ms

woocommerce-layout.css

woocommerce-layout.css

258 ms

woocommerce.css

woocommerce.css

264 ms

style.min.css

style.min.css

335 ms

frontend.css

frontend.css

337 ms

style.css

style.css

428 ms

default.min.css

default.min.css

343 ms

all.css

all.css

40 ms

checkout.css

checkout.css

348 ms

v4-shims.css

v4-shims.css

56 ms

wpac-time.js

wpac-time.js

420 ms

jquery.min.js

jquery.min.js

24 ms

gtm4wp-woocommerce-enhanced.js

gtm4wp-woocommerce-enhanced.js

423 ms

main.js

main.js

534 ms

js

js

77 ms

aos.js

aos.js

48 ms

wcml-multi-currency.min.js

wcml-multi-currency.min.js

348 ms

5165760.js

5165760.js

78 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

376 ms

add-to-cart.min.js

add-to-cart.min.js

427 ms

js.cookie.min.js

js.cookie.min.js

431 ms

woocommerce.min.js

woocommerce.min.js

433 ms

cart-fragments.min.js

cart-fragments.min.js

434 ms

front-scripts.min.js

front-scripts.min.js

443 ms

cart_widget.min.js

cart_widget.min.js

522 ms

wp-embed.min.js

wp-embed.min.js

522 ms

helper.js

helper.js

523 ms

aos.js

aos.js

17 ms

gtm.js

gtm.js

159 ms

CmLeCqnKsy8

CmLeCqnKsy8

292 ms

ekomi_logo.png

ekomi_logo.png

130 ms

Smart.Cells_.Logo_.svg

Smart.Cells_.Logo_.svg

127 ms

Smart.Cells_.Logo_.Bk_.svg

Smart.Cells_.Logo_.Bk_.svg

125 ms

search.svg

search.svg

125 ms

cart.svg

cart.svg

121 ms

search-close.svg

search-close.svg

121 ms

search-lg.svg

search-lg.svg

138 ms

carousel-No.1-1-280x220.jpg

carousel-No.1-1-280x220.jpg

207 ms

hollie-santos-aUtvHsu8Uzk-unsplash-280x220.jpg

hollie-santos-aUtvHsu8Uzk-unsplash-280x220.jpg

207 ms

Carousel-offer2-280x220.png

Carousel-offer2-280x220.png

208 ms

SMA100023_Web-banner-v2-2-L-280x220.jpg

SMA100023_Web-banner-v2-2-L-280x220.jpg

205 ms

DR-ANN-SMITH-HOMEBANNER-8-280x220.jpg

DR-ANN-SMITH-HOMEBANNER-8-280x220.jpg

208 ms

shutterstock_211897159-280x220.jpg

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263 ms

i2.svg

i2.svg

499 ms

i1.svg

i1.svg

500 ms

i4.svg

i4.svg

501 ms

i3.svg

i3.svg

502 ms

i5.svg

i5.svg

618 ms

hero-img-spin.svg

hero-img-spin.svg

620 ms

box.jpg

box.jpg

1001 ms

map-3000x3000.png

map-3000x3000.png

1106 ms

why-stor-spin.svg

why-stor-spin.svg

624 ms

Logo_comp7-300x225.jpg

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623 ms

Logo_comp6-300x225.jpg

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627 ms

Logo_comp9-300x225.jpg

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626 ms

Logo_comp3-300x225.jpg

Logo_comp3-300x225.jpg

691 ms

Logo_comp13-300x225.jpg

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690 ms

Logo_comp4-300x225.jpg

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690 ms

Logo_comp20-300x225.jpg

Logo_comp20-300x225.jpg

691 ms

Logo_comp11.jpg

Logo_comp11.jpg

1103 ms

Logo_comp_29-300x225.jpg

Logo_comp_29-300x225.jpg

785 ms

Logo_comp17-300x225.jpg

Logo_comp17-300x225.jpg

785 ms

Logo_comp5-300x225.jpg

Logo_comp5-300x225.jpg

786 ms

Logo_comp24-300x225.jpg

Logo_comp24-300x225.jpg

972 ms

widget.js

widget.js

141 ms

6WBoDqCDrx0

6WBoDqCDrx0

242 ms

7iR956gLwus

7iR956gLwus

179 ms

Matter-Light_1.woff

Matter-Light_1.woff

967 ms

Matter-Light.woff

Matter-Light.woff

966 ms

5306885.js

5306885.js

108 ms

api.min.js

api.min.js

106 ms

Matter-Regular_1.woff

Matter-Regular_1.woff

906 ms

fa-brands-400.woff

fa-brands-400.woff

45 ms

conversations-embed.js

conversations-embed.js

79 ms

5165760.js

5165760.js

80 ms

5165760.js

5165760.js

114 ms

collectedforms.js

collectedforms.js

157 ms

Matter-Regular.woff

Matter-Regular.woff

888 ms

Matter-Medium_1.woff

Matter-Medium_1.woff

981 ms

Matter-Medium.woff

Matter-Medium.woff

979 ms

TTRamillas-Regular_1.woff

TTRamillas-Regular_1.woff

977 ms

TTRamillas-Regular.woff

TTRamillas-Regular.woff

978 ms

TTRamillas-Medium_1.woff

TTRamillas-Medium_1.woff

1216 ms

x-widget.js

x-widget.js

3 ms

sf113312622f2ecb89852.json

sf113312622f2ecb89852.json

513 ms

TTRamillas-Medium.woff

TTRamillas-Medium.woff

1149 ms

TTRamillas-Light.woff

TTRamillas-Light.woff

998 ms

TTRamillas-ExtraLight.woff

TTRamillas-ExtraLight.woff

998 ms

www.smartcells.com

www.smartcells.com

1246 ms

Logo_comp21-300x225.jpg

Logo_comp21-300x225.jpg

998 ms

www-player.css

www-player.css

8 ms

www-embed-player.js

www-embed-player.js

27 ms

base.js

base.js

81 ms

Logo_comp10-300x225.jpg

Logo_comp10-300x225.jpg

1092 ms

ad_status.js

ad_status.js

320 ms

acc2.png

acc2.png

854 ms

acc3.png

acc3.png

853 ms

print-relief.png

print-relief.png

852 ms

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

s9i9Iyk4Y_s1LD6aqz2X9kjqPppJUVpoTsMZDucYENo.js

238 ms

embed.js

embed.js

100 ms

image.png

image.png

833 ms

ft1.png

ft1.png

734 ms

ft2.png

ft2.png

732 ms

ft3.png

ft3.png

731 ms

smart-reviews-2.svg

smart-reviews-2.svg

816 ms

med-cont.jpg

med-cont.jpg

865 ms

play.svg

play.svg

825 ms

100_de.json

100_de.json

508 ms

ruth-baby-compressor-600x613-1.jpg

ruth-baby-compressor-600x613-1.jpg

762 ms

SC-testimonial1-e1644837955219-768x778.jpg

SC-testimonial1-e1644837955219-768x778.jpg

882 ms

IMG_3140-768x767.jpg

IMG_3140-768x767.jpg

805 ms

close-steps.svg

close-steps.svg

801 ms

id

id

40 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

57 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

58 ms

www.smartcells.com

www.smartcells.com

1419 ms

search-w.svg

search-w.svg

735 ms

cart-w.svg

cart-w.svg

785 ms

Create

Create

218 ms

Create

Create

215 ms

Create

Create

313 ms

ekomi-slick.min.css

ekomi-slick.min.css

135 ms

widget.css

widget.css

135 ms

113312_seller_summary.json

113312_seller_summary.json

389 ms

GenerateIT

GenerateIT

126 ms

GenerateIT

GenerateIT

126 ms

GenerateIT

GenerateIT

36 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

86 ms

Accessibility Review

smartcells.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

smartcells.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

smartcells.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Smartcells.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Smartcells.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

smartcells.com

Open Graph data is detected on the main page of Smart Cells. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: